1. Love the “infographic” way to present your ideas. I never thought that I could lead my art as a business. My major problem is that there is so many things that I want to do, that it’s hard to focus on the main goal of my business.

    • Thanks Benoit! You’ve just identified one of the major obstacles separating the successes from the not so successful 🙂

      • I should really search what can turn my work into a niche business.
        Choosing is giving up… especially hard in a world with so much competition, when you think that if you do everything and that you don’t specialize, you’ll have more clients (and more money). But it’s wrong…

        • But is it entirely wrong?
          This is something I’ve been dealing with too…so many ideas and areas of interest to invest time in. It seems a shame to ignore those interests and focus all of your energy into one area. And, does a client really want to work with someone whos area of expertise is so refined? Sure, they may have that speciality down to a tee, but they could also be viewed as somewhat limited.

  2. As a visual person I really love the way you have laid this out in the simplest of terms. My business is exactly this, to support artists in the things they don’t want to do ie the businessy stuff. Its a fine balancing act though to get to a place where they can afford to take the leap of faith and employ someone to take the paperwork and marketing off their hands.

    • thank you Carole! It sure helps to hire that out, but by keeping it simple and prioritised, also can be straight forward to do as an individual.

  3. I really love the way this post is set up, large fonts and graphics… easy to read. That being said, as a sole proprietor this post brings some things to mind that I know, but never act on, especially Truth #3. I get so busy with day to day tasks that I forget about running the business like a business. Thank you for the reminder.

  4. Alex, bro, you are killing it with these new illustrated/infographic/cartoon blog format. I can’t stop reading it. Penetrative content as always. RLC creatives rise to the top!

  5. Alex, bro, you are killing it with this new illustrated/infographic/cartoon blog format. I can’t stop reading it. Penetrative content as always. RLC creatives rise to the top!

  6. Great stuff. A point (or observation really) I wanted to put forward is that so many organisations don’t understand your point 2, that all businesses are business systems. They tend to operate heavily weighted towards sales and production, as that’s where they perceive all the value to be, and grossly underestimate the importance of for example marketing, and as a result they flounder, when they could have been so much more successful.

    So what’s true for a creative business also seems to be true for any other business (or better put, the points above apply to businesses, full stop).

    • Thanks for this comment Hackneyed, great point. This certainly applies to all businesses. If you’re in business as an artist, it isn’t any different to the system behind any business organisation.

  7. Hi Alex, I am an avid follower of your posts. Thank you for writing such great and informative articles. I have been in the design field as a freelancer for 15 years, and recently I decided to put up a design studio with my friends, but we are having trouble coming up with a product or a niche– would you happen to have any advice or steps on how to identify which area we can specialize in? Everyone seems to be doing everything and often that not I find it disappointing that the market is getting harder and harder to penetrate, and yet it is too late to switch careers. After all, this is what we love to do. Any advice would be appreciated!

    • Thanks Neil. I would really say it comes down to deciding on something you (and your team) get excited about, more than anything else.

      Think about something wider than just what service you will provide (WHY you are doing this), then thinking about what work you could do within this WHY.

      Don’t be afraid to be ruthless in how narrow and defined you go, just make sure there is a suitable handful of prospects out there that would want that service and share your excitement in what you do. Good luck!

  8. Thanks Alex for sharing from your experience, I’m taking notes and understanding what actually involves running a business. Even if it’s only one person freelance business, it makes so much sense now to begin to see it in the way you present it. But how can I switch between sales, accounts, marketing and production effectively?

    • Thank you for reading Nedux – and great question. If you’re a one man band, then all you can do is to manage all of these areas as well as you can, allocating real time for each of them, rather than putting all your time into just creating. The alternative is to hire other people to help. Keep learning!

  9. Will you be making share buttons for Tumblr as well? I know a bunch of illustrators there who would greatly benefit from your posts.

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