I’ve been playing with Twitter for about five years (perhaps I should open the curtains now). I love it for its massive value as a tool for freelancers and biz owners.
The one thing I love the most about it isn’t the ability to see instant trending news of celebrity meltdowns, or knowing what your friend Jemima had for lunch today (#delicious), though that can be fun.
What I do love about it is the fact that Twitter gives us a direct line of communication with literally millions of people, in a range of professions, with a wide range of interests.
You can quite easily find someone, and write them a 140 character line and get a response from them within hours.
Sure, there’s email, but with Twitter and the communication structure that it comprises, you simply sidetrack a lot of the ‘seriousness’, long-windedness, and ‘obligatory need to reply’ (and ultimate stress/guilt) deal that characterises emails.
Coupled with your ability to ‘dip’ into conversations on Twitter (a great way to get on someone’s radar), Twitter is a huge, often massively underestimated tool for creating new contacts and relationships in your career and life.
The people that you have access to include those who, at this very moment, possess a lot of value for you. I’m not saying that lightly. But you need to do some work to find out where that value lies, and with whom.
All you need to do is take a little bit of time to find who it is that would benefit from knowing about you, your skills and your products. Then engage in conversation with them online.
How about one new person every day, or each week to start?
And that’s it. That one person you reach out to could bring gold to your doorstep tomorrow. One tweet. One conversation. Then close the computer.