For a lot of us, the idea of getting rich with our creative products and services doesn’t often, if ever, enter our minds.
It seems hard enough as it is to find and get clients and customers, and keep a regular income coming in, let alone get wealthy from it.
Riches and being creative are not two things that go in the same sentence, unless you are a sleaze-bag or make skulls out of diamonds. Right?
The gap – in what we need to know and do – that divides those of us who are barely surviving and those who could consider themselves ‘rich’ creatives, is a lot less than people think.
I’d argue that the very reason so many creative people do not see the income they dream of is because they think ‘the gap’ is massive.
It is not, and we all have the potential to be very rich from our creative skills. Earning very well from our craft is important, rather than immoral. It allows us to keep creating, and it allows our impact on the Earth to expand and be felt.
Those who don’t accept, absorb and assimilate what I’m about to tell you will be doomed to poverty and mediocrity. I’m serious!
What the heck am I talking about?
Well here’s the secret: you need to understand how to sell your products and services effectively.
Making money comes when you sell something. Therefore you need to be able to sell effectively in order to make money. In this ‘tough’ economy, this doesn’t simply mean being an expert in sales. It means, once you have a great product, to get out there, and sell and market yourself a lot. A lot more than you think.
It is a game of providing quality and value, but it is also a numbers game. It’s both. It’s the truth. But knowing the truth is huge power.
For those of us who are not famous, the actions you need to take to get out of the darkness, selling a lot and making lots of money, are much much more than you think.
Creatives often suffer because they underestimate the amount of energy you need to put into marketing yourself. It’s not just about having an agent and touching in with a few people each week.
‘The gap’ is small because the difference between a rich and a poor business is a combination of energy, strong commitment and a little extra knowledge. That’s it. Read about anyone who got rich. They sold the heck out of their products.
If you’re starting out, you need to take massive amounts of consistent action to market yourself and your brand, and then sell what you have.
But what If I’m too pushy and annoying and people start to hate me?
Marketing and selling is about sharing value, being useful to people and getting products they actually want to buy in front of them (through targeting the right people).
Is that a bad thing?
No. Get over that stuff. We’re in an age in which barely anyone does enough to proudly get their products and services out into the world. You should. The world and your own legacy needs your craft, skill and your personality to be heard and seen.
To get rich requires that you put in the energy to break out of obscurity, and then to keep going through all the resistance and sell the hell out of your craft, and keep doing it.
Tweet thirty times a day instead of twice a week. Contact ten people a day instead of four a month. Take someone from lead to a sale, and know exactly your plan for doing this.
What are you hiding?
Send out printed booklets to 100 targets, not never. Understand sales funnels. Email people, then call them. Buy people coffee or a mango smoothie. Go to conferences and hand out your card. Make a dent in the noise, and the opportunities will come to you.
The little Saigon coffee shop I’m sitting in right now has been empty all morning, and the waitress has been on Facebook for the last three hours. This place is excellent and should have a queue of people round the block. They don’t market or sell the place. That’s why.
You can get rich with a scaleable product or service and a commitment to selling and marketing. The real reason all businesses fail is because they didn’t bring in enough revenue quick enough. Selling – a lot – solves that, and will make you rich on top of that.
Learn how to find and sell to customers and clients who truly want your skills.
The energy required is more than you think, but at least you won’t be poor.
Got a thought on this? Comment below, and I will join the discussion. (Join the newsletter if you haven’t yet for more like this too!)