Here's How to Triple Your Opportunities for Client Work in One Week

The essential guide on attracting and winning clients

by focusing on less, with an honest approach.

Hello fellow creative,

Having worked for myself as an illustrator*, designer and writer for over nine years now, I've experienced the highs of being hired, but I'm all too familiar with long, frustrating periods of not getting any client work whatsoever.

For more than six years, my income from creative work fluctuated like a yoyo. I'd sometimes go months with not a thing from any potential clients, and I'd have to rely on other income sources to stay afloat.

*Note: if you are a graphic artist or illustrator, you may find my other version of this same course: 'How to Get Illustration Clients' more specific to you. Just Google it!

I knew I had to market myself better, but was completely unfamiliar with how to do it. I didn't know how to sell myself, and where to do it. No one had ever shown me this stuff.

I often found myself losing confidence in my own work, because there weren't enough people willing to pay me for my stuff.

I was also uncomfortable with the idea of selling myself. I just wanted to create beautiful things and make good money from it.

Illustration for Wired Magazine, 2012

Many of the creative professionals that I've worked with one-to-one, as well as many Red Lemon Club subscribers have echoed similar frustrations:

Talking to a lot of talented creatives who are not seeing the success they deserve is very often heartbreaking.

It's particularly tough seeing that the demand for (particularly digital) visual and creative communication is growing, and there truly is a lot of potential out there.

You only need to do a Google search to see that this is a reality, especially with the huge growth of the Internet.

"...the need for illustration is growing. Newspapers such as the Guardian and the Observer, meanwhile, are expanding into the internet's broad open spaces - spaces with plenty of room for illustration." - Chris Riddell, 2012

"The future of art and design looks very promising, and very different." - Darian Glover, 2013

"Vidyo Raises $20 Million to Address the Growth in Visual Communications as New “Internet of Things” Applications and Devices Emerge." - Yahoo Finance, July 2014

“Alex is one of the few illustrators that I truly respect. He’s in this game for the long term, and his attitudes and work ethic reflect this. Alex’s advice is always sound, and he teaches an effective, ethical and fun approach to getting the results illustrators are after.”

Tom Ross
Design Cuts

It might feel like opportunities are decreasing for some of you. The industry is also filling up fast with thousands of other creative pros producing outstanding work.

It can feel really overwhelming.

'Kidney Island' - a self-initiated illustration of mine.

So, what can you do as a creative to get noticed, and earn a solid income from ideal clients?

I've spent over the last five years coming up with a way to most effectively win new client work and actually succeed as an illustrator and a freelancer. I've failed miserably, but I've also seen big successes, working with companies like Google, Mars, Kraft, the BBC, and Wired Magazine.

I've also worked directly with more than fifty creatives as a coach over the past two years, and learned a huge amount from teaching and cementing my ideas further by seeing what actually works in the real world.

"Making money is art, and working is art, and good business is the best art."

-Andy Warhol

...Introducing: 'How to Win Creative Clients.'

I'm really excited to share this with you after so long.

I've taken the best of what I've learned and turned it all into a new step by step guide for creatives like you.

You receive a 100-page guide, as well as a special full length audio of the guide, with extra commentary from myself not found in the ebook, and more resources.

So, how can it help you specifically?

  • How to Win Creative Clients is your solution to the confusion you have about getting great clients consistently
  • This is a unique step-by-step blueprint to winning quality, paying clients each month
  • Whereas other courses are salesy and manipulative, we cut the crap and keep things direct, honest and much more effective
  • This guide focuses on simplicity, making the process of landing dream clients extremely straight-forward
  • At the end of the guide, you will be in total control, and able to actually choose the clients you want and turn away those you don’t
  • This guide is tailored specifically for independent creatives, so you don't have to worry that certain 'methods' don't apply to you

Download an instant free chapter

Sign up to receive a free chapter of ‘How to Win Creative Clients’ to see more content, and what the main book looks like.

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The Massive Power of a 'Value Network'

One of the things we cover in the course is building a 'Value Network'. This is your close network of people that are in some way valuable to your business, and life, including prospects.

Most people do not address this absolutely fundamental piece of their illustration business.

Most people spend too much time promoting themselves on social media while totally neglecting to nurture a limited list of key people.

Having huge lists of people that you could be working with often leads to taking no action at all. We focus on limitation to generate focus and more internal energy.

The value network we build in the course is limited to 150 people only, and this makes a massive difference.

And I have found it to be the most fundamental part of not only bringing in creative clients, but in having a successful life in general.

The guide explains exactly how to set this up, how to communicate with people in your network over time so that you begin bringing jobs and big opportunities into your life, and how to not let this overwhelm you.

The clients I have worked with can attest to the value of this.

"I had gotten to a point in my career where I had several successful projects, but getting work was getting harder and my energy level was low after a few years of working hard and barely making ends meet. Personally, I was tired and burned out, and everything I was doing wasn't leading to the results I desired: increased income, more creative projects or stable finances. I knew I didn't want to repeat the cycle another year.

Since using Alex's course, I have been making connections that have lead to new projects and a renewed energy to be in business for myself.

The course put me back on track. I didn't realize how much I felt alone in trying to figure out how to get unstuck.”

Molly Zakrajsek
Buy the Full Course Now for $19

What Exactly Will You Receive from Buying the Course?

  • Total clarity on what you need to do to start generating clients quickly and efficiently
  • Knowing how to create a network of valuable people so that you win in the long term
  • Knowing how to generate large amounts of attention to your work in time-efficient ways
  • How to create an action plan so that you start generating results, rather than just reading about them
  • Knowing where to find clients that are right for you
  • A full 100 page course ebook; a resources booklet; spreadsheet templates
  • Full audio by the author, including extra commentary


About the author: A self-taught illustrator, Alex Mathers has spent the last nine years working with the best and the worst clients from locations around the world. He's currently based in London, UK. He’s been through great highs, and huge lows. He’s been burned, lost money, and wasted a lot of time on poor projects. He works with clients from Google, the BBC, Sony, ITV, and Saatchi & Saatchi.

Tom Redfern Tom Redfern, Illustrator, former client of Alex

"I have learnt so much from Alex. Above all else, he has taught me the importance of being focused and organised in my business marketing strategy so that I can truly start to see the results that I desire.

Once you start to really implement Alex's strategies you WILL see results.

I now feel that I have the confidence to really move my business forward in 2015 and that is all down to Alex’s insights and deep knowledge of the modern and fast moving industry that we find ourselves working in."

Sam Octigan Sam Octigan, Illustrator and Fine Artist, former client

"Alex has provided some of the most valuable and constructive help and advice I’ve received in my career to date.

The biggest and most practical benefit for myself was to figuring out how to build a simple client management system, based on Alex’s method’s and then how to put that system into practice.

Through working with Alex and implementing his ideas, I’ve grown my client list, but more importantly have a much better structure to work towards growing all aspects of what I do."

Who Exactly is 'How to Win Creative Clients' for?

  • Freelance Creatives

    You work for yourself, perhaps on the side, and win some client work here and there. Anyone with a decent to great portfolio that needs better exposure and more clients than just a handful are perfectly suited to the course.

  • Coaches and Consultants

    If you run a business providing, coaching, consulting or services of any kind, this course will really help you take your client attraction to the next level and help your own clients.

Who Will NOT Benefit from the Course?

  • Those without a developed skill/service and portfolio

    This course is for creatives who have already developed their skills, and have at least an ok portfolio of work that would interest prospects.

    It will benefit those aspiring creative professionals who still have work to do down the line, but be aware that good clients are attracted to developed portfolios.

    Additionally, my focus is on helping you get clients, and as such, is less suited to those who strictly want to sell products, though it will help.

  • People Who Don't Believe in Their Service

    In order for you to see positive improvements in your business, you must have a certain level of confidence in your work, and do the action-steps inside the course.

    This takes a certain amount of dedication to your craft, and those who don’t take consistent action, will not benefit from the course.

A Promise to You from Alex

I've built a thriving and lucrative creative business, and gained a huge amount of insight into successfully attracting great on-going projects with quality clients.

I know that what I've learnt and put together here will transform your career.

If you aren't entirely happy after two months of working on what you've learned, I will personally refund you the full price of the course.

That is a promise.

"Mind blown. I'm already on my second reading. One of the things I learned was the importance of following up. Fortune is made in the follow up.

I took Alex’ s advice and made a follow up to an unanswered email to a key decision maker. I now have a meeting scheduled with a potential new client next week. This guide applies to any business."

Kris Kitelinger, Designer

Also receive the following for free as part of the course package, when you purchase today:



Bonus eBook 

Promo 3.0: Why Creatives Are Failing at Promoting Their Art and How to Attract Buyers and Clients in a Modern World

This covers the very basics of promotion, and gives a useful overview of the fundamentals, whereas How to Get Illustration Clients goes into everything, in detail, step-by-step.

From one Amazon Review:

"This book is invaluable. Read it. Change your thinking. Change your action. Author Alex Mathers affirms opportunities in a new context to market and promote." 

The price of the full course is very likely to go up soon, so don't hesitate to access this right now, by clicking the button below.

Think about this as a long term investment in you.

If you were to win just one additional client on using this course, let's say they paid you $800, would paying $19 to find out how, be worth it to you?

Buy the Full Course Now for $19
  • Instantly access the full course, including audio and bonuses via login sent to you via email
  • Universally accepted PDF formats for ebooks; Google Sheets; m4a audio files
  • Pay by Paypal or credit card
  • Money back guarantee, no risk

If you feel this product could help anyone you know who is building or running a business requiring clients, share this page with them (you can copy and paste the URL into an email), or tell the world on social media.

Your help is appreciated!

If you have any questions about the course, contact Alex at:

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