1. I always appreciate you simple and straightforward, VERY OBVIOUS, tips that I sometimes need to hear over and over again to remind me. I have SO many areas to improve on my Art & Illustration site, it is so handy having a checklist like this to focus on: the important things first!

  2. Good point about making it easy for people to see your stuff and to hire you… Can’t begin to tell you how many people I saw who create a killer portfolio and then send it without their contact details.

    I’d like to add something I’ve learned as a hiring supervisor: don’t make the package too fancy or original (animated website, amazing video-effects in your showreel etc.). When done poorly it’s annoying, when done well it often outshines the work itself. Either way you lose. Better to just keep it very simple and let the work itself speak.

  3. Again, great words! TNX!

    And I love the newsletter item about using the word ‘aspire’. I agree; the way you talk about yourself is the way you view yourself and subsequently the way people will view you.

    The thing is, I have been reading a lot of blogs about getting work and promoting yourself etc. and I have found myself to be doing almost everything right according to the experts. But as yet… to no avail! What’s going on? Does it simply need more time?

    • Thanks Leoni, I don’t know the exact situation, but if you’re not getting results, it’s because you’re not getting the right product in front of the right people who actually need it. Good luck with everything and thanks for the comments!


  4. Alex, thanks for inspiring articles! Thought I’ve been doing illustrations/designs for several years it’s only now I see the importance of the things you mention.

    BUT I still can’t figure out practically how to define your target audience (of course I read some marketing books and bla bla bla but things a bit different in commercial art industry)

    Maybe you can give a link to some good article or any advice?
    Thanks! Anya

Leave a Reply

Your email address will not be published. Required fields are marked *