A lot of us get tangled up in trying to promote ourselves online without realising the value in joining forces more often with other people who exist on the web.
It can be a wise way to expand your network, pool resources and save time and work.
The Internet has opened up a range of exciting possibilities for engaging others in promoting your work effectively.
Here are 5 ways you can do this:
1. Joint Blogs/Sites. Getting a blog or simple website out there that you can use to showcase your work, build credibility in your field, promote yourself, and simply express your interests, is an important element in one’s online self-promotional strategy.
A successful blog requires regular and outstanding content to be in for a chance of attracting many visitors. Particularly for those lacking in time, it is worth considering setting up a site with one or more suitable other people. With others working on the same platform, it is now possible to build up posts quicker, combine skills and resources, and promote everyone’s work through a single site.
Some freelancers might even want to consider using a joint site as a platform to promote the combined skills of several people as a business, as opposed to promoting individual freelancers.
2. Friends on Social Sites. Social media allows people to build up substantial networks of people who we’d want to know about our work. With sites like MySpace, Facebook and Twitter, it has become possible to link up with potential clients, fans, as well as key influencers and even celebrities in your industry. It’s best to add new people to these networks with appropriate personal messages.
What is extremely powerful with being connected to people who are well connected themselves, is that you are effectively ‘piggybacking‘ on their networks whenever they are linked to something of yours. For example, on Facebook, if someone with connections joins your page, all their contacts will be aware of this in their newsfeeds.
Linked up with key people, you can keep them in the loop with whatever you are working on, adding to your Radical Strategic Visibility.
3. Content Swapping. Getting material on someone else’s website, can be a great way of having fresh new people seeing your name on the Internet. You can agree to put an article or a guest post on another site in return for content for your own, or even agree to swap decent comments with someone else with a site or blog relating to yours.
One underused method of enhancing your validity online as a freelancer is to request a review/testimonial swap with someone. These can be placed visibly on your site, is mutually beneficial, and adds real value to the services etc you offer.
4. List Promotion. If you send out a newsletter to a mailing list that you’ve built up, you can use this to promote other people and get your name on other lists. Having a feature, link, article about you on someone else’s newsletter is possible through polite asking. However, it’s even more possible through agreeing with relevant people who have mailing lists to swap content like articles or even simply a link in a newsletter so that you and your work get seen by a new and targeted audience.
5. Exchanging Links. A straightforward but useful promotional tactic is in agreeing to place a link on your site to someone’s work who has done the same for you on their site. People do click on links featured on or recommended by sites and by having many of your web links on key sites around the web, this will benefit your exposure.
If you have any thoughts or more suggestions, please comment!