1. A great list of tips! I’m hoping to start sending emails to my client list in future. This list will help… Sounding too needy is a big one – I actually avoid any emails like this!

  2. Thanks for the great tips as usual. I find the hardest thing is getting lazy about sending out mail. If you are sending out 200 messages it is real easy to start making it generic, pointless and self serving. I have been trying to combat this by only sending out 30 at a time. Sometimes it works sometimes I just need more coffee : ) Thanks again.

    • I always stress to avoid sending mass emails, and staying with building up your network gradually with single emails. You can’t bring personalised value to multiple people in the same message at the same time.

      So instead of sending 200 emails once a month, send a valuable email a day or every few days.

      Quality over quantity is best. You will stand out.

  3. Great tips as always Alex! I always look forward to your emails. They’re a win for me. Sometimes highlighting the things I’m already doing which really helps me know I’m stepping in the right direction. I’ve shot off one or two emails to my heroes. I think it’s a good thing to seek out advice from the folks that you admire. Keeping it as formal as possible but not devoid of your own personality is important I think. I do however struggle to think of reasons to harass my heroes, I never want to waste anyone’s time. For the time being, I’ll stick to improving my craft. You sir, have an awesome day! Looking forward to the next great post.

    • Thanks Nicolas, including some personality is definitely a good thing.

      If you struggle to think of ways to ‘harass’ your heroes, you won’t get too far I’m afraid! The right perspective is to approach people with real value on a level that is collaborative, rather than coming from the angle of something along the lines of ‘fan mail’. All the best with everything.

  4. Alex, wonderfully written and crystallizes what I am sure many of us are thinking as well as reminds us to be good messaging citizens. The key takeaway for me was making sure the recipient has something to gain by what we might propose in a message.

    Minor point, but I might add that spell checkers don’t always catch words like “Taylor” a person’s name, vs. “tailor” a person whose occupation is the making, mending, or altering of clothes 🙂

  5. Hi Alex! Great tips. Young punks in any field might find it difficult to offer real value at an early stage so perhaps as you mentioned engaging with the person by dropping comments on social media platforms could definitely be a good start to break the ice. Thanks again!

  6. Hi Alex, these are some really useful tips. As a blogger, I often receive review requests from software companies. And I must confess that often I don’t read these emails because they are poorly written by someone from China or India, promote a low-quality product, and look copy-pasted.

    On the other hand, I often need to contact large tech-related websites and publications. And I can’t emphasize enough how important it is to do your research and actually contact the right person. Shoot an email to the wrong editor/columnist and your email will end up in Trash, or worse – Spam.

  7. this would be an excellent article for new artists starting out looking to reach galleries buyers and agents, its fun easy to understand really quite helpful across a variety of industries, totally recmnd

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