No doubt many of you are making use of social media sites like LinkedIn, Twitter and Facebook to connect with others, share your work, play around, and maybe even dabble in getting jobs through them.
Social media sites can provide a treasure chest of new clients and exciting new projects for you if you know some of the tools to open it. If you are looking for regular work, it is possible to attract various great clients through social media in an efficient way, without wasting valuable time.
By now you have hopefully properly set up your various social media profiles, including providing a link to your work, which is all explained in detail in my ‘10 Steps’ ebook.
Here are 10 ways to use social media sites to get the attention of potential clients for you:
1. Share updates on what you are working on. For example:
‘Well, now I can put my feet up! I’ve just added the finishing touches to my music poster: http://www.mywork.com’
2. Share pictures of your work or your awesome-looking workspace. This will get people excited about your work, especially as they can see it, and showing your workspace adds credibility and a personal touch to your self promotion. Twitpic is one such service that allows you to share pictures on Twitter.
3. Ask for feedback on the progress of your own work, by sharing a picture or link.
4. Post any recent updates you have made to your portfolio.
5. Express your joy at positive appraisals from colleagues, clients, fans. For example:
‘Got a great testimonial from my client about my last design project. So happy! [link to testimonial]’
6. Get a friendly conversation going with a potential client, or ask them a relevant question.
7. Get chatting about industry related things with anyone. New ‘tweets’ or updates that will interest potential clients will keep you visible.
8. Share news that will build your credibility as a professional, such as being interviewed for a blog or magazine, winning a new project, or when posting a new article to your blog.
9. Arrange to meet potential clients face-to-face using social media as a first point of contact. Nothing beats a one on one over coffee if you think you could bring something to the table with this person.
10. Ask a question to do with your work that generates discussion. Particularly on Facebook, this is a good way to get ongoing visibility on topics that will get noticed by potential clients if they are connected to you through this platform.
Remember that engaging with others on these sites is less about ‘selling’ and much more to do with getting into conversations and building relationships. So keep this in mind when making use of these ideas.
Another thing to keep in mind is to not restrict your online networking to only one person or one network. Keep an open mind and join other networks and talk with people in related but different industries. You never know what might turn up in the form of new work by engaging in different areas occasionally.