All posts tagged: Social Media

Promotion Ideas that Work, from 9 Varied Creative Pros

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Behind Scenes / Business / Creatives / Freelancing / Interviews / Promotion / Social Media

With so many platforms now available to us, we are lucky to have so many options when it comes to getting our work seen by the right audience. But as some strategies will obviously be more effective than others, we wanted to find out how differently approaches differ within various creative fields in the industry. We talked to 9 successful creative working in practices ranging from animation and multidisciplinary design, to fine art and textiles. While […]

How Several Creatives Are Using Social Media to Win Clients

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Brand You / Clients / Social Media / Taking Action

Editor's note: This is a guest post from freelance video creator and podcaster Steve Folland. He runs a podcast: Being Freelance - that discusses the freelancing life with a range of creatives. A lot of freelancers I talk to for the podcast find escape from the isolation of freelancing in social media. For them it really is a social experience. Twitter is a great way to chat to like-minded people. Likewise, Facebook groups can provide real support and […]

An Expert’s Advice on Why Creative Pros Often Struggle with Social Media

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Promotion / Social Media

A few months ago in Ho Chi Minh City, I was introduced to Ahna Hendrix, a social media manager and writer running her own business. I was immediately impressed by her commitment to - and belief in - what is possible with not just running a business, but specifically using social media effectively. Since then, we’ve worked together on consulting several Red Lemons on improving their marketing strategies. The feedback has been excellent, and I […]

How to not lose friends and alienate people when selling via social media

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Promotion / Selling / Social Media

Many of us worry that selling stuff in any way on social media is sleazy and bad. Others promote and sell too much without much thought over how they’re affecting others online. Promoting your wares is absolutely ok on social media. When I talk about ‘promotion’, I’m referring to a direct call to action or ‘pitch' for some product or service that you wish people to hear about. About 97% of the world gets it […]

25 Ways You are Failing at Promoting Yourself, Your Products and Your Work

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Business / Networking / Promotion

Self promotion. Whether the words stir up enthusiastic excitement or deep-rooted repulsion inside you, there is no doubt of its importance to those of you for whom attracting clients and buyers is important. The more flexible, in control, and independent we want to be in our craft, the more of an understanding of self-promotion we need. The trouble is, many creative freelancers, and self-employed people in general, are walking into a life of independent work […]

7 Ways to Turn Your Social Media Connections Into Paying Clients

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Business / Improve Online Efficiency / Money / Productivity / Taking Action

So you’ve got a few thousand followers on Twitter and some connections on Google+ or Facebook. Where are the people who want to pay me for doing good work? Well, believe it or not, these potential ‘clients’ are out there using social networks, and they’re willing to pay good money for a job you can do well. Though winning projects will depend on what jobs are out there, the services you provide and the quality […]

6 Basic Social Media ‘No Nos’ that are Stopping Freelancers from Winning Clients

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Business / Promotion / Referrals / Social Media

We all know that there is plenty of value to be extracted out of social media platforms as a freelancing hero. If you get it just right, you can use social networks as a solid source of wonderful long-term clients. Google+ for example, is one platform that has a lot of potential for finding new connections to turn into clients. But let’s not get ahead of ourselves and ruin a smooth, positive and ultimately fruitful experience […]

Ten of the Easiest Ways to Find and Meet New People To Boost Your Career

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Networking / Referrals / Resources / Social Media

Building a network of contacts, medicine whether clients, other professionals in your industry or advisers, is a vital element of your life as a successful creative freelancer. The larger your network of useful people, who can provide new jobs, advice and support, the more opportunities will come your way. Finding contacts on the Internet is a good way of building a network, and having a large and relevant online network is very useful. Taking this […]

10 Ways to Attract the Attention of Clients Using Social Media

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Brand You / Networking / Radical Strategic Visibility / Social Media

No doubt many of you are making use of social media sites like LinkedIn, Twitter and Facebook to connect with others, share your work, play around, and maybe even dabble in getting jobs through them. Social media sites can provide a treasure chest of new clients and exciting new projects for you if you know some of the tools to open it. If you are looking for regular work, it is possible to attract various great clients […]