Tag: self promotion

Is Promoting Your Art Desperate?

Self promotion and marketing have a bad reputation. Drawing attention to ourselves, our art, and our brands feels like we’re showing off or sends the message that we are desperate for work, love and attention. People construct zany narratives to...

/ November 8, 2016

If You’re Worried About How to Make a Living from Your Creative Skills…

A subscriber of mine told me that one of her biggest worries right now is that she won’t be able to make a living as an illustrator. She is scared that she will not make it. Despite reading lots of...

/ November 6, 2016

How to Expand Your Creative Business: The ‘Daily Drop-By’ 30-Day Challenge

Landing new paid work for your creative enterprise can be bloody difficult. Whether you run a bigger creative company or you are a part-timer artist, the biggest challenge very often is to win new assignments or commissions. You’ve chosen to...

/ October 20, 2016

The Best Way to Contact People for Generating New Paid Work

I regularly emphasise that the best thing you can do for your freelance business (or any business, really) is to regularly connect with relevant people. The more of this you do, the more you are ‘front of mind’ and in the...

/ January 15, 2016

Ditch the Shotgun Approach and Use a Market Map to Focus Your Client-Finding Activities

In a previous life I had a boss who was a devout advocate of the ‘shotgun’ technique for sales and marketing. He liked his numbers big and encouraged his team to ‘fire’ emails and calls blindly at a large list...

/ April 28, 2014

11 Things Most Other People Never Do that You Can Do to Win Amazing Clients

Do you do what everyone else does? With so many products and services flying around out there, you’d do well to stand out to attract the fans and buyers who need you. People are responding to this with various forms...

/ October 8, 2013

Poor Clients: Who They Are, Why We Work for Them and How to Work with the Best People

As creative people, purchase unless we are producing things for no financial reward, medical and especially those of us who work on an independent basis, attracting and winning clients and customers is effectively the most important aspect of the package...

/ December 10, 2012

‘Promo 3.0: Promote Your Art, Without the Selling’, New ebook from Red Lemon Club

Good news. I finished another book! I’m pretty excited about this one, with it being my mission to get this in front of as many people as possible, with your help. I really do believe this one will improve our...

/ November 9, 2012

25 Ways You are Failing at Promoting Yourself, Your Products and Your Work

Self promotion. Whether the words stir up enthusiastic excitement or deep-rooted repulsion inside you, there is no doubt of its importance to those of you for whom attracting clients and buyers is important. The more flexible, in control, and independent...

/ August 29, 2012

The 20 Most Useful Lessons I’ve Learnt as a Creative Blogger Over the Last Few Years

As you’ve no doubt seen me write about a good deal, keeping a blog* is one of the things I most consistently recommend as a means to so many fruitful things, including self-promotion, building credibility as an expert in something,...

/ August 9, 2012