All posts tagged: self promotion

41 Creative Ways to Get People to Respond to You

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Networking / Promotion / Remarkability

I hate having to stay in touch with people. New people, especially, scare me. I’d much rather spend my time not meeting all that many people, creating, writing and eating Kit Kats. Most of us don’t want to be rejected or look weird in front of people. The truth is, however, that being bold and contacting people - new people and people you already know - will create opportunities. Read More

Is Promoting Your Art Desperate?

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Money / Networking / Promotion

Self promotion and marketing have a bad reputation. Drawing attention to ourselves, our art, and our brands feels like we're showing off or sends the message that we are desperate for work, love and attention. People construct zany narratives to accompany the idea of self promotion, such as the cheesy car salesman, or dodgy late night infomercials. These narratives are drilled into us often whether it be through the friends you talk to, your family […]

If You’re Worried About How to Make a Living from Your Creative Skills…

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Business / Motivation / Taking Action

A subscriber of mine told me that one of her biggest worries right now is that she won't be able to make a living as an illustrator. She is scared that she will not make it. Despite reading lots of blogs on the subject and listening to podcasts, she simply does not feel she has the courage to put herself out there and start working for herself until she feels absolutely prepared. Read More

How to Expand Your Creative Business: The ‘Daily Drop-By’ 30-Day Challenge

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Clients / Motivation / Promotion / Referrals

Landing new paid work for your creative enterprise can be bloody difficult. Whether you run a bigger creative company or you are a part-timer artist, the biggest challenge very often is to win new assignments or commissions. You've chosen to be your own boss rather than work under somebody else's rules. I hear ya. The freedom to decide when and where to work under your own terms is a delicious idea... ...But with freedom comes […]

The Best Way to Contact People for Generating New Paid Work

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Clients / Networking / Promotion

I regularly emphasise that the best thing you can do for your freelance business (or any business, really) is to regularly connect with relevant people. The more of this you do, the more you are ‘front of mind’ and in the thoughts of your prospects and people important to you. This is where a lot of your opportunities for work and projects will come from. These people can include prospective clients, but they can, and should, […]

Ditch the Shotgun Approach and Use a Market Map to Focus Your Client-Finding Activities

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Networking / Promotion / Selling / Taking Action

In a previous life I had a boss who was a devout advocate of the ‘shotgun’ technique for sales and marketing. He liked his numbers big and encouraged his team to ‘fire’ emails and calls blindly at a large list of potential customers, hoping something would stick. This technique spread our efforts too thin, our ‘Dear Sir/Madam’ emails failing to make a genuine connection with prospects, and as a result, our conversion rates were very […]

11 Things Most Other People Never Do that You Can Do to Win Amazing Clients

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Adding Value / Promotion / Referrals / Remarkability / Selling

Do you do what everyone else does? With so many products and services flying around out there, you’d do well to stand out to attract the fans and buyers who need you. People are responding to this with various forms of self promotion and getting the word out there. The trouble is, most people are either simply not doing enough, or they resort to being grotesque (any pop ‘stars’ come to mind?), or they’re doing […]

Poor Clients: Who They Are, Why We Work for Them and How to Work with the Best People

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Business / Fresh Visitors / Networking / Promotion

As creative people, purchase unless we are producing things for no financial reward, medical and especially those of us who work on an independent basis, attracting and winning clients and customers is effectively the most important aspect of the package of work we do (beyond the creative work itself). Having seen responses to various questions from hundreds of you, it is obvious that problems with clients rank high on the list of frustrations for creative […]

‘Promo 3.0: Promote Your Art, Without the Selling’, New ebook from Red Lemon Club

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Promotion / Radical Strategic Visibility / Remarkability

Good news. I finished another book! I'm pretty excited about this one, with it being my mission to get this in front of as many people as possible, with your help. I really do believe this one will improve our working lives and make change. The way work and products are promoted is changing, and it's important that those of us with cool things to share know what is important as things shift. Read More

25 Ways You are Failing at Promoting Yourself, Your Products and Your Work

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Business / Networking / Promotion

Self promotion. Whether the words stir up enthusiastic excitement or deep-rooted repulsion inside you, there is no doubt of its importance to those of you for whom attracting clients and buyers is important. The more flexible, in control, and independent we want to be in our craft, the more of an understanding of self-promotion we need. The trouble is, many creative freelancers, and self-employed people in general, are walking into a life of independent work […]