All posts tagged: promotion

How to Explode Your Creative Business Through Shameless Honesty

comments 2
Brand You / Inspiration / Promotion

Most of us understand the importance of being honest - of being our authentic selves in everyday life. However, I’ve seen that real honesty and transparency is often lacking when it comes to our brands, leadership, careers and businesses, despite these ideas being pushed on us regularly. Following politics for a week shows this to be so. Too many of us underestimate the power of being fully honest in how we present ourselves and do […]

Why You Find Consistently Marketing Your Business So Hard, and How to Make it Effortless

Leave a comment
Clients / Promotion

As I've discussed in many articles, marketing yourself; your art; and your brand, properly and consistently is no longer a commendable choice in your creative business, it is a necessity. You must get into the heads of people you want to work with, and who stand to benefit from consuming your products and services. That's all marketing is. It is doing things that keep people, especially the right kinds of people, aware of you over […]

How to Expand Your Creative Business: The ‘Daily Drop-By’ 30-Day Challenge

comments 17
Clients / Motivation / Promotion / Referrals

Landing new paid work for your creative enterprise can be bloody difficult. Whether you run a bigger creative company or you are a part-timer artist, the biggest challenge very often is to win new assignments or commissions. You've chosen to be your own boss rather than work under somebody else's rules. I hear ya. The freedom to decide when and where to work under your own terms is a delicious idea... ...But with freedom comes […]

Promotion Ideas that Work, from 9 Varied Creative Pros

comment 1
Behind Scenes / Business / Creatives / Freelancing / Interviews / Promotion / Social Media

With so many platforms now available to us, we are lucky to have so many options when it comes to getting our work seen by the right audience. But as some strategies will obviously be more effective than others, we wanted to find out how differently approaches differ within various creative fields in the industry. We talked to 9 successful creative working in practices ranging from animation and multidisciplinary design, to fine art and textiles. While […]

12 Ways You Can Outsource Work to Help You Promote Your Creative Business

comments 4
Improve Online Efficiency / Productivity / Promotion

There are many forces that can pull us away from making a decision to get outside help in growing our businesses and making things run more effectively. We can often be oblivious to the bubble that ensures we stay stubborn about doing everything ourselves. We tell ourselves that we need to do everything because we are perfectionists. We do it ourselves because we don’t want to spend money or spend it unnecessarily. But time is […]

If You Seek Admiration, Your Audience Will Leave You

comments 12
Brand You / Clients / Selling

I’ve spent much of the last nine years of my life working for myself in several avenues. I’ve run two fairly highly-trafficked blogs that make money and employ several people; a successful graphic art business; a successful consultancy business, built an online social media following to over 120,000 people, and have self published several books that have sold (I’m not in the big leagues - yet - but they do sell). As such, I’ve had […]

4 Key Things to Do to Gain Attention for Your Product When Nobody Knows You

comments 10
Networking / Productivity / Promotion

I was recently contacted by a designer who had just launched a new range of greetings cards. He wanted to tell the world about his new creations and start generating some sales, but only had a tiny audience to tell. With no one seeing his work, he has to put work into building the audience he needs and bringing attention to his new brand. This is why it’s so important to work on building a […]