All posts tagged: marketing

Strip Before You Stop

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Motivation / Productivity / Taking Action

You’ve got this thing you’re working on. That thing you really should do every day for maximum effect. That thing you talk about a lot. Writing blog posts; taking pictures; making art; practicing an instrument; contacting new people; reading books; learning languages and shooting videos. But little materializes, if at all. You love the idea of it, and you think about it all the time. You know you have the talent to create great things, […]

41 Creative Ways to Get People to Respond to You

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Networking / Promotion / Remarkability

I hate having to stay in touch with people. New people, especially, scare me. I’d much rather spend my time not meeting all that many people, creating, writing and eating Kit Kats. Most of us don’t want to be rejected or look weird in front of people. The truth is, however, that being bold and contacting people - new people and people you already know - will create opportunities. Read More

What Karaoke Teaches Us About Making an Impact With Our Art

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Adding Value / Creativity / Remarkability

At a Karaoke bar, you choose your favourite song and sing over a backing track awkwardly. You might be a little tipsy, you might feel shy, and you might be joined by raucous friends. As you relax, you find the words flow better, and your voice glides over the melody. Eventually, you might start to get creative, adding more of your own flavour to the tune. Read More

11 Things That Stop You Being a Top 1% Creative

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Inspiration / Motivation / Personal Development

If you dislike the idea of ‘cheating’ your way to the top, look away now. Building a rewarding career from your artistic skill takes a special combination of dedication, experience, hard work and talent. Even more so if you want to be considered among the very best. But as an apprentice gains from the wisdom of her mentor, having access to the right knowledge can help anyone get there more quickly. Read More

How to Survive the Biggest Creative Job Decline of All Time

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Adding Value / Freelancing / Remarkability

Are designers, illustrators and visual artists turning into commodities? I was recently asked by a reader to discuss the health of the graphic design and creative industries in general. His concerns centre around what appear to be the ‘commoditisation’ of these industries and the people working in them, with the following example: On an online exchange, you can buy a decent quality illustration for $5 for commercial use. Read More

How to Explode Your Creative Business Through Shameless Honesty

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Brand You / Inspiration / Promotion

Most of us understand the importance of being honest - of being our authentic selves in everyday life. However, I’ve seen that real honesty and transparency is often lacking when it comes to our brands, leadership, careers and businesses, despite these ideas being pushed on us regularly. Following politics for a week shows this to be so. Too many of us underestimate the power of being fully honest in how we present ourselves and do […]

Why You Find Consistently Marketing Your Business So Hard, and How to Make it Effortless

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Clients / Promotion

As I've discussed in many articles, marketing yourself; your art; and your brand, properly and consistently is no longer a commendable choice in your creative business, it is a necessity. You must get into the heads of people you want to work with, and who stand to benefit from consuming your products and services. That's all marketing is. It is doing things that keep people, especially the right kinds of people, aware of you over […]

Three Steps to Figuring Out the Ideal Client for Your Creative Business

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Freelancing / Promotion

Before I get knee deep into this, I wanted to address some of the jargon I’ll be using to describe various concepts and ideas and get it out the way first. When I refer to prospect, I’m talking about anyone who has the potential to hire you, who has not yet done so. When I refer to client, I’m talking about someone who is in the process of working with you - or has worked […]