All posts tagged: marketing

What Karaoke Teaches Us About Making an Impact With Our Art

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Adding Value / Creativity / Remarkability

At a Karaoke bar, you choose your favourite song and sing over a backing track awkwardly. You might be a little tipsy, you might feel shy, and you might be joined by raucous friends. As you relax, you find the words flow better, and your voice glides over the melody. Eventually, you might start to get creative, adding more of your own flavour to the tune. Read More

11 Things That Stop You Being a Top 1% Creative

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Inspiration / Motivation / Personal Development

If you dislike the idea of ‘cheating’ your way to the top, look away now. Building a rewarding career from your artistic skill takes a special combination of dedication, experience, hard work and talent. Even more so if you want to be considered among the very best. But as an apprentice gains from the wisdom of her mentor, having access to the right knowledge can help anyone get there more quickly. Read More

How to Survive the Biggest Creative Job Decline of All Time

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Adding Value / Freelancing / Remarkability

Are designers, illustrators and visual artists turning into commodities? I was recently asked by a reader to discuss the health of the graphic design and creative industries in general. His concerns centre around what appear to be the ‘commoditisation’ of these industries and the people working in them, with the following example: On an online exchange, you can buy a decent quality illustration for $5 for commercial use. Read More

How to Explode Your Creative Business Through Shameless Honesty

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Brand You / Inspiration / Promotion

Most of us understand the importance of being honest - of being our authentic selves in everyday life. However, I’ve seen that real honesty and transparency is often lacking when it comes to our brands, leadership, careers and businesses, despite these ideas being pushed on us regularly. Following politics for a week shows this to be so. Too many of us underestimate the power of being fully honest in how we present ourselves and do […]

Why You Find Consistently Marketing Your Business So Hard, and How to Make it Effortless

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Clients / Promotion

As I've discussed in many articles, marketing yourself; your art; and your brand, properly and consistently is no longer a commendable choice in your creative business, it is a necessity. You must get into the heads of people you want to work with, and who stand to benefit from consuming your products and services. That's all marketing is. It is doing things that keep people, especially the right kinds of people, aware of you over […]

Three Steps to Figuring Out the Ideal Client for Your Creative Business

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Freelancing / Promotion

Before I get knee deep into this, I wanted to address some of the jargon I’ll be using to describe various concepts and ideas and get it out the way first. When I refer to prospect, I’m talking about anyone who has the potential to hire you, who has not yet done so. When I refer to client, I’m talking about someone who is in the process of working with you - or has worked […]

Is Promoting Your Art Desperate?

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Money / Networking / Promotion

Self promotion and marketing have a bad reputation. Drawing attention to ourselves, our art, and our brands feels like we're showing off or sends the message that we are desperate for work, love and attention. People construct zany narratives to accompany the idea of self promotion, such as the cheesy car salesman, or dodgy late night infomercials. These narratives are drilled into us often whether it be through the friends you talk to, your family […]

How to Expand Your Creative Business: The ‘Daily Drop-By’ 30-Day Challenge

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Clients / Motivation / Promotion / Referrals

Landing new paid work for your creative enterprise can be bloody difficult. Whether you run a bigger creative company or you are a part-timer artist, the biggest challenge very often is to win new assignments or commissions. You've chosen to be your own boss rather than work under somebody else's rules. I hear ya. The freedom to decide when and where to work under your own terms is a delicious idea... ...But with freedom comes […]