Tag: marketing

Create So Much They Can’t Ignore You

Isn’t the Internet great? Never in human history have we had a better tool for getting our creative work in front of more people. I’m now able to draw a picture on my iPad, and instantly share it to thousands...

/ January 16, 2017

How to Explode Your Creative Business Through Shameless Honesty

Most of us understand the importance of being honest – of being our authentic selves in everyday life. However, I’ve seen that real honesty and transparency is often lacking when it comes to our brands, leadership, careers and businesses, despite...

/ November 15, 2016

Why You Find Consistently Marketing Your Business So Hard, and How to Make it Effortless

As I’ve discussed in many articles, marketing yourself; your art; and your brand, properly and consistently is no longer a commendable choice in your creative business, it is a necessity. You must get into the heads of people you want...

/ November 12, 2016

Three Steps to Figuring Out the Ideal Client for Your Creative Business

Before I get knee deep into this, I wanted to address some of the jargon I’ll be using to describe various concepts and ideas and get it out the way first. When I refer to prospect, I’m talking about anyone...

/ November 11, 2016

Is Promoting Your Art Desperate?

Self promotion and marketing have a bad reputation. Drawing attention to ourselves, our art, and our brands feels like we’re showing off or sends the message that we are desperate for work, love and attention. People construct zany narratives to...

/ November 8, 2016

How to Expand Your Creative Business: The ‘Daily Drop-By’ 30-Day Challenge

Landing new paid work for your creative enterprise can be bloody difficult. Whether you run a bigger creative company or you are a part-timer artist, the biggest challenge very often is to win new assignments or commissions. You’ve chosen to...

/ October 20, 2016

Promotion Ideas that Work, from 9 Varied Creative Pros

With so many platforms now available to us, we are lucky to have so many options when it comes to getting our work seen by the right audience. But as some strategies will obviously be more effective than others, we wanted...

/ June 1, 2016

How an Emphasis on ‘Deep Empathy’ Helped a Musician Build a Successful Creative Agency

Satellite Office is an artist management and creative services agency founded by Erik Attkisson, now coming up to 10 years in the business. Since their launch in 2006, they have continued to succeed and evolve, adding photography to their lineup last...

/ April 12, 2016

Free Marketing Coaching for Creatives, with Alex Mathers

Winners Announced! Thank you to everyone who took the time to enter this contest. The winners of the coaching and courses were chosen randomly, and are: Coaching and Courses Winners: Sarah Clement Roland the Illustrator Mike Tosetto Courses Winners: Hannie Nguyen...

/ March 17, 2016

If You Seek Admiration, Your Audience Will Leave You

I’ve spent much of the last nine years of my life working for myself in several avenues. I’ve run two fairly highly-trafficked blogs that make money and employ several people; a successful graphic art business; a successful consultancy business, built...

/ March 10, 2016