All posts tagged: freelancing

How to Survive the Biggest Creative Job Decline of All Time

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Adding Value / Freelancing / Remarkability

Are designers, illustrators and visual artists turning into commodities? I was recently asked by a reader to discuss the health of the graphic design and creative industries in general. His concerns centre around what appear to be the ‘commoditisation’ of these industries and the people working in them, with the following example: On an online exchange, you can buy a decent quality illustration for $5 for commercial use. Read More

Why You Find Consistently Marketing Your Business So Hard, and How to Make it Effortless

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Clients / Promotion

As I've discussed in many articles, marketing yourself; your art; and your brand, properly and consistently is no longer a commendable choice in your creative business, it is a necessity. You must get into the heads of people you want to work with, and who stand to benefit from consuming your products and services. That's all marketing is. It is doing things that keep people, especially the right kinds of people, aware of you over […]

Three Steps to Figuring Out the Ideal Client for Your Creative Business

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Freelancing / Promotion

Before I get knee deep into this, I wanted to address some of the jargon I’ll be using to describe various concepts and ideas and get it out the way first. When I refer to prospect, I’m talking about anyone who has the potential to hire you, who has not yet done so. When I refer to client, I’m talking about someone who is in the process of working with you - or has worked […]

Is Promoting Your Art Desperate?

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Money / Networking / Promotion

Self promotion and marketing have a bad reputation. Drawing attention to ourselves, our art, and our brands feels like we're showing off or sends the message that we are desperate for work, love and attention. People construct zany narratives to accompany the idea of self promotion, such as the cheesy car salesman, or dodgy late night infomercials. These narratives are drilled into us often whether it be through the friends you talk to, your family […]

If You’re Worried About How to Make a Living from Your Creative Skills…

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Business / Motivation / Taking Action

A subscriber of mine told me that one of her biggest worries right now is that she won't be able to make a living as an illustrator. She is scared that she will not make it. Despite reading lots of blogs on the subject and listening to podcasts, she simply does not feel she has the courage to put herself out there and start working for herself until she feels absolutely prepared. Read More

How to Expand Your Creative Business: The ‘Daily Drop-By’ 30-Day Challenge

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Clients / Motivation / Promotion / Referrals

Landing new paid work for your creative enterprise can be bloody difficult. Whether you run a bigger creative company or you are a part-timer artist, the biggest challenge very often is to win new assignments or commissions. You've chosen to be your own boss rather than work under somebody else's rules. I hear ya. The freedom to decide when and where to work under your own terms is a delicious idea... ...But with freedom comes […]

Why Creative People Should Bother Adding to the Noise

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Creativity / Motivation / Taking Action

I was emailed by a subscriber recently who brought up, in my view, one of the most significant questions that we face as artists and entrepreneurs. All around us we see other great artists; other people starting businesses; people with incredible talent; beautiful products; people making average work; competition, noise. Stuff. Everywhere. People in every corner of the planet are this very second working away at something new to bring into existence. They are adding […]

Promotion Ideas that Work, from 9 Varied Creative Pros

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Behind Scenes / Business / Creatives / Freelancing / Interviews / Promotion / Social Media

With so many platforms now available to us, we are lucky to have so many options when it comes to getting our work seen by the right audience. But as some strategies will obviously be more effective than others, we wanted to find out how differently approaches differ within various creative fields in the industry. We talked to 9 successful creative working in practices ranging from animation and multidisciplinary design, to fine art and textiles. While […]

7 Truths that Explain Why You’re Winning Less than You Could Be

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Inspiration / Motivation / Personal Development

In a world in which most people are busy covering truths to save face and be nice to one another, sometimes we just need some words of honesty to help those who really need it. If you’re not seeing the results you want yet, it could be that you and those around you are not being totally honest with you. It’s understandable. The truth can be painful. But the truth is vital, because it’s only […]

How I Create More Time and Rarely Get Overwhelmed

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Freelancing / Motivation / Productivity

I still have days where I feel distracted and get less done than I’d hoped. I still have moments where I feel stress and a lack of motivation. There are also days where I spend the entire day working, but usually those days are out of a love for work, rather than a need to do it. There are still some curveballs thrown that catch me off-guard for a while too. Read More