All posts tagged: freelancing

41 Creative Ways to Get People to Respond to You

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Networking / Promotion / Remarkability

I hate having to stay in touch with people. New people, especially, scare me. I’d much rather spend my time not meeting all that many people, creating, writing and eating Kit Kats. Most of us don’t want to be rejected or look weird in front of people. The truth is, however, that being bold and contacting people - new people and people you already know - will create opportunities. Read More

The Freezer

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Motivation / Personal Development / Productivity

The freezer. It’s a stretch of time. It’s a way of thinking. It’s a point on a path. Most are familiar with it; many are moving out of it, and a few have long since left. You’re in the freezer when you: Are reacting, rather than creating. Don’t believe you can make money doing work you love. Don’t move. Do work that bores you. Consume more than you produce Don’t have enough money to relax into […]

How to Succeed With This Small Change in Focus

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Inspiration / Motivation / Productivity

Growing any kind of business can be bloody hard. You will make mistakes, doubt yourself and experience setbacks. I’ve seen all of this on the front line as an illustrator trying to make a living at it. But I’m still here to tell the tale. If there’s one vital trait for succeeding on your own — that is to be resilient — to be able to continually pick yourself up if you fall. I’ve seen […]

How to Survive the Biggest Creative Job Decline of All Time

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Adding Value / Freelancing / Remarkability

Are designers, illustrators and visual artists turning into commodities? I was recently asked by a reader to discuss the health of the graphic design and creative industries in general. His concerns centre around what appear to be the ‘commoditisation’ of these industries and the people working in them, with the following example: On an online exchange, you can buy a decent quality illustration for $5 for commercial use. Read More

Why You Find Consistently Marketing Your Business So Hard, and How to Make it Effortless

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Clients / Promotion

As I've discussed in many articles, marketing yourself; your art; and your brand, properly and consistently is no longer a commendable choice in your creative business, it is a necessity. You must get into the heads of people you want to work with, and who stand to benefit from consuming your products and services. That's all marketing is. It is doing things that keep people, especially the right kinds of people, aware of you over […]

Three Steps to Figuring Out the Ideal Client for Your Creative Business

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Freelancing / Promotion

Before I get knee deep into this, I wanted to address some of the jargon I’ll be using to describe various concepts and ideas and get it out the way first. When I refer to prospect, I’m talking about anyone who has the potential to hire you, who has not yet done so. When I refer to client, I’m talking about someone who is in the process of working with you - or has worked […]

Is Promoting Your Art Desperate?

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Money / Networking / Promotion

Self promotion and marketing have a bad reputation. Drawing attention to ourselves, our art, and our brands feels like we're showing off or sends the message that we are desperate for work, love and attention. People construct zany narratives to accompany the idea of self promotion, such as the cheesy car salesman, or dodgy late night infomercials. These narratives are drilled into us often whether it be through the friends you talk to, your family […]

If You’re Worried About How to Make a Living from Your Creative Skills…

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Business / Motivation / Taking Action

A subscriber of mine told me that one of her biggest worries right now is that she won't be able to make a living as an illustrator. She is scared that she will not make it. Despite reading lots of blogs on the subject and listening to podcasts, she simply does not feel she has the courage to put herself out there and start working for herself until she feels absolutely prepared. Read More

How to Expand Your Creative Business: The ‘Daily Drop-By’ 30-Day Challenge

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Clients / Motivation / Promotion / Referrals

Landing new paid work for your creative enterprise can be bloody difficult. Whether you run a bigger creative company or you are a part-timer artist, the biggest challenge very often is to win new assignments or commissions. You've chosen to be your own boss rather than work under somebody else's rules. I hear ya. The freedom to decide when and where to work under your own terms is a delicious idea... ...But with freedom comes […]