Tag: freelancing

Why You Find Consistently Marketing Your Business So Hard, and How to Make it Effortless

As I’ve discussed in many articles, marketing yourself; your art; and your brand, properly and consistently is no longer a commendable choice in your creative business, it is a necessity. You must get into the heads of people you want...

/ November 12, 2016

Three Steps to Figuring Out the Ideal Client for Your Creative Business

Before I get knee deep into this, I wanted to address some of the jargon I’ll be using to describe various concepts and ideas and get it out the way first. When I refer to prospect, I’m talking about anyone...

/ November 11, 2016

Is Promoting Your Art Desperate?

Self promotion and marketing have a bad reputation. Drawing attention to ourselves, our art, and our brands feels like we’re showing off or sends the message that we are desperate for work, love and attention. People construct zany narratives to...

/ November 8, 2016

If You’re Worried About How to Make a Living from Your Creative Skills…

A subscriber of mine told me that one of her biggest worries right now is that she won’t be able to make a living as an illustrator. She is scared that she will not make it. Despite reading lots of...

/ November 6, 2016

How to Expand Your Creative Business: The ‘Daily Drop-By’ 30-Day Challenge

Landing new paid work for your creative enterprise can be bloody difficult. Whether you run a bigger creative company or you are a part-timer artist, the biggest challenge very often is to win new assignments or commissions. You’ve chosen to...

/ October 20, 2016

Why Creative People Should Bother Adding to the Noise

I was emailed by a subscriber recently who brought up, in my view, one of the most significant questions that we face as artists and entrepreneurs. All around us we see other great artists; other people starting businesses; people with...

/ September 28, 2016

Promotion Ideas that Work, from 9 Varied Creative Pros

With so many platforms now available to us, we are lucky to have so many options when it comes to getting our work seen by the right audience. But as some strategies will obviously be more effective than others, we wanted...

/ June 1, 2016

7 Truths that Explain Why You’re Winning Less than You Could Be

In a world in which most people are busy covering truths to save face and be nice to one another, sometimes we just need some words of honesty to help those who really need it. If you’re not seeing the...

/ May 8, 2016

How I Create More Time and Rarely Get Overwhelmed

I still have days where I feel distracted and get less done than I’d hoped. I still have moments where I feel stress and a lack of motivation. There are also days where I spend the entire day working, but...

/ May 2, 2016

Why Building Your Own Assets Must Come Before All Else

I’m currently having one of my ‘all the buses come at once’ months where several illustration jobs have come in within the space of ten days, and I’m furiously working on several projects in time for a string of nearing...

/ April 30, 2016