All posts tagged: clients

Why You Find Consistently Marketing Your Business So Hard, and How to Make it Effortless

Leave a comment
Clients / Promotion

As I've discussed in many articles, marketing yourself; your art; and your brand, properly and consistently is no longer a commendable choice in your creative business, it is a necessity. You must get into the heads of people you want to work with, and who stand to benefit from consuming your products and services. That's all marketing is. It is doing things that keep people, especially the right kinds of people, aware of you over […]

Three Steps to Figuring Out the Ideal Client for Your Creative Business

comment 1
Freelancing / Promotion

Before I get knee deep into this, I wanted to address some of the jargon I’ll be using to describe various concepts and ideas and get it out the way first. When I refer to prospect, I’m talking about anyone who has the potential to hire you, who has not yet done so. When I refer to client, I’m talking about someone who is in the process of working with you - or has worked […]

How to Expand Your Creative Business: The ‘Daily Drop-By’ 30-Day Challenge

comments 17
Clients / Motivation / Promotion / Referrals

Landing new paid work for your creative enterprise can be bloody difficult. Whether you run a bigger creative company or you are a part-timer artist, the biggest challenge very often is to win new assignments or commissions. You've chosen to be your own boss rather than work under somebody else's rules. I hear ya. The freedom to decide when and where to work under your own terms is a delicious idea... ...But with freedom comes […]

My 7 Rules for Living a Freelance ‘LifeStyle’ Business

comment 1
Freelancing / Inspiration

Editor's note: This is a guest post from digital marketing consultant Col Skinner, who works via his brand: 'Profoundry' with a range of people, helping them create digital campaigns to boost their businesses. Between 2009 and 2014 I worked full time roles at three agencies and one large fashion retailer. During this time I found myself very miserable, working for someone else. I would sit at my desk as account managers dropped more and more […]

How I Work with Top Clients and Gained Freedom by Building My Own ‘Village’

comment 1
Clients / Inspiration / Networking / Promotion

Becoming self-reliant needs to be one of - if not the biggest priority for everyone. Whether you are employed by someone else, run your own business, invest in other businesses, or work freelance, knowing what to do when you are on your own is vital. Self-reliance is freedom, and there are many things that contribute to your understanding of what is required of you to be totally free. Self-reliance does not mean living the life […]

How Several Creatives Are Using Social Media to Win Clients

comment 1
Brand You / Clients / Social Media / Taking Action

Editor's note: This is a guest post from freelance video creator and podcaster Steve Folland. He runs a podcast: Being Freelance - that discusses the freelancing life with a range of creatives. A lot of freelancers I talk to for the podcast find escape from the isolation of freelancing in social media. For them it really is a social experience. Twitter is a great way to chat to like-minded people. Likewise, Facebook groups can provide real support and […]

The Best Way to Contact People for Generating New Paid Work

comments 4
Clients / Networking / Promotion

I regularly emphasise that the best thing you can do for your freelance business (or any business, really) is to regularly connect with relevant people. The more of this you do, the more you are ‘front of mind’ and in the thoughts of your prospects and people important to you. This is where a lot of your opportunities for work and projects will come from. These people can include prospective clients, but they can, and should, […]

Over-delivery is the only way to do business as a stand out creative

comments 6
Brand You / Promotion / Radical Strategic Visibility

Anyone can do what is expected of them as a professional creative. Sounds like a good thing, yes? The problem with doing what people expect you will do might be safe, but it will not help you stand out in the crowd. Indispensable creatives don’t do what people expect they will do. You need to be just as interested in being remembered positively as being found, and that requires that you deliver more. Read More

What Three People Thought of Alex’s ‘Get Illustration Clients’ Course and Coaching

comment 1
Behind Scenes / Business / Clients

It's been a few months since I launched my 'How to Get Illustration Clients' course after working with various 'guinea pig' clients, not to mention learning from my own experiences as an illustrator over the last nine years. I got in touch with some of those who have worked with my strategies from the course so that you could get a sense of whether what I taught them, either through the online course or coaching, […]

How to Get Illustration Clients Course for Illustrators Launches

comments 2
Brand You / Business / Networking / Promotion / Selling

9 years in the making, I finally bring to you 'How to Get Illustration Clients'. This course comes in response to my own frustrations and failures, as well as the feedback I get from all of you regularly about struggling to bring in client work consistently, and even knowing where to start. The course does exactly what it says on the box. Build your business and work on projects you care about this year if you're […]