Tag: business

Three Steps to Figuring Out the Ideal Client for Your Creative Business

Before I get knee deep into this, I wanted to address some of the jargon I’ll be using to describe various concepts and ideas and get it out the way first. When I refer to prospect, I’m talking about anyone...

/ November 11, 2016

Is Promoting Your Art Desperate?

Self promotion and marketing have a bad reputation. Drawing attention to ourselves, our art, and our brands feels like we’re showing off or sends the message that we are desperate for work, love and attention. People construct zany narratives to...

/ November 8, 2016

Why Creative People Should Bother Adding to the Noise

I was emailed by a subscriber recently who brought up, in my view, one of the most significant questions that we face as artists and entrepreneurs. All around us we see other great artists; other people starting businesses; people with...

/ September 28, 2016

Why Building Your Own Assets Must Come Before All Else

I’m currently having one of my ‘all the buses come at once’ months where several illustration jobs have come in within the space of ten days, and I’m furiously working on several projects in time for a string of nearing...

/ April 30, 2016

How an Emphasis on ‘Deep Empathy’ Helped a Musician Build a Successful Creative Agency

Satellite Office is an artist management and creative services agency founded by Erik Attkisson, now coming up to 10 years in the business. Since their launch in 2006, they have continued to succeed and evolve, adding photography to their lineup last...

/ April 12, 2016

Lessons Learned Building Photo Booth Business: ‘PhotoBot.Co’, with Adam Kemeny

Editor’s note: this is a post written by contributor: Philip Dennis. Rigorous planning and thoughtful preparation often seems like the safest course, but in designer and Photobot.Co creator Adam Kemény’s experience, it can also create barriers to moving ahead. Photobot.Co creates custom photo...

/ March 23, 2016

12 Ways You Can Outsource Work to Help You Promote Your Creative Business

There are many forces that can pull us away from making a decision to get outside help in growing our businesses and making things run more effectively. We can often be oblivious to the bubble that ensures we stay stubborn...

/ March 14, 2016

If You Seek Admiration, Your Audience Will Leave You

I’ve spent much of the last nine years of my life working for myself in several avenues. I’ve run two fairly highly-trafficked blogs that make money and employ several people; a successful graphic art business; a successful consultancy business, built...

/ March 10, 2016

Should Creatives Use a Company Name for their Brands?

Editor’s note: This is a guest post from freelance video creator and podcaster Steve Folland. He runs a podcast: Being Freelance – that discusses the freelancing life with a range of creatives. What’s in a name? That which we call a rose...

/ January 24, 2016

The Best Way to Contact People for Generating New Paid Work

I regularly emphasise that the best thing you can do for your freelance business (or any business, really) is to regularly connect with relevant people. The more of this you do, the more you are ‘front of mind’ and in the...

/ January 15, 2016