All posts tagged: artists

How to Survive the Biggest Creative Job Decline of All Time

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Adding Value / Freelancing / Remarkability

Are designers, illustrators and visual artists turning into commodities? I was recently asked by a reader to discuss the health of the graphic design and creative industries in general. His concerns centre around what appear to be the ‘commoditisation’ of these industries and the people working in them, with the following example: On an online exchange, you can buy a decent quality illustration for $5 for commercial use. Read More

Why You Find Consistently Marketing Your Business So Hard, and How to Make it Effortless

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Clients / Promotion

As I've discussed in many articles, marketing yourself; your art; and your brand, properly and consistently is no longer a commendable choice in your creative business, it is a necessity. You must get into the heads of people you want to work with, and who stand to benefit from consuming your products and services. That's all marketing is. It is doing things that keep people, especially the right kinds of people, aware of you over […]

Create For Yourself, Not for Anyone Else

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Creativity / Productivity / Remarkability

One of the most valuable lessons of working as a freelancer over nine years has been the importance of doing work for myself, rather than for others. This sounds selfish, because I suppose it is, and I get that this seems to go against a lot of what I’ve written about before, which it does not. The key thing I want to drive home is that selfishness is the root to selflessness (and great work […]

QuickFire: Common Questions Asked by Working Creatives, Answered in Short

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Brand You / Business / Freelancing / General

My awesome Red Lemon Club subscribers have been sending me career pains, struggles and gripes in large numbers over the past four years. There are many things we as creatives struggle with, are confused by and just plain don’t understand. I thought it would be useful (and fun) to throw together a post that quickly answered some of the common issues and questions many of you have, in what I call a Quickfire Post. That’s right, […]

11 Things Most Other People Never Do that You Can Do to Win Amazing Clients

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Adding Value / Promotion / Referrals / Remarkability / Selling

Do you do what everyone else does? With so many products and services flying around out there, you’d do well to stand out to attract the fans and buyers who need you. People are responding to this with various forms of self promotion and getting the word out there. The trouble is, most people are either simply not doing enough, or they resort to being grotesque (any pop ‘stars’ come to mind?), or they’re doing […]

‘Genius Is…’, A Comic About Your Inner Genius, by Grant Snider

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Comic Strips / Creativity / Freelancing / Productivity / Promotion / Taking Action

I recently asked one of my favourite comic artists, Grant Snider of 'Incidental Comics', to create a comic for Red Lemon Club. A lot of his work looks at creativity and creative people, so I felt it a must to bring his perspective to RLC. I was pleased when he happily obliged. Instead of butcher his vision with my attempt at a description of it, I'll let you peak into his world, here. Genius is... […]