Here’s How to Get As Many Clients for Your Creative Business as You Can Handle
…even if you don’t know where to start, have struggled
in the past, and hate marketing.
Hey creative,
What are you struggling with the most right now in your business?
I regularly touch in with my subscribers who are mostly individuals and small businesses working in the creative industries to ask this very question.
When it comes to running a business selling your creative skills, pretty much all of your troubles come down to one thing: making enough money consistently over time.
Cash flow is the life-blood of a functioning business.
If you provide a service, the source of this life-blood is clients, and without enough income coming in from them, your business simply will not function.
Sure, you may have a good enough creative skill to attract a few clients here and there, but is this sustainable?
Not enough (well-paying) clients means very little money coming in, which ultimately leads to being unable to thrive as a business and do what you love, which is the creating part.
Many of us are very familiar with how frustrating it is when work dries up and even paying the bills is a struggle.
The graph above shows how income is usually erratic for many creative businesses, making it difficult to maintain a sustainable, feasible business in the long-run.
Getting paying clients through the door consistently is the key.
Wouldn’t it be so much better if the process behind attracting clients into your business was plain simple, fast and easy to do?
Not only that, but what if you could put yourself in a position where you got to choose who you wanted to work with each month?
Let me talk quickly about my own experiences as a self-taught illustrator…
Ruthie Greenwood, Fine artist
"I’ve successfully put my work into a Gallery in Greenwich. Your tips have helped me think of myself as viable in this very competitive world and city."
Melissa Gutierrez, Writer
"Red Lemon Club is the only online business/creative advice I take seriously.”
My illustration business nightmare
I have an academic background in geography and real estate. Naturally, when I started a career in illustration by myself in 2006, I had absolutely no knowledge on how to market my work and how to get clients, let alone how to run a business.
I had eventually developed a nice style and was getting some attention here and there after some time. My client list looked good because I was putting the very best few clients I’d worked with over several YEARS into my website.
A few years in, my problem was not a good-looking client list. It was that I was struggling, frustrated and poor for several long stretches of the year. My finances sucked because I was either not doing paid work throughout each month or not landing big enough projects that paid really well.
I spent literally years stumbling in the dark, talking to people, reading books and digesting courses, to work out a process for working with quality clients.
I made so many changes to my process, my design, my communications, product, and brand, yet most of them had no effect whatsoever.
A few changes, however, did make an impact.
A few years ago, I made a small change to my portfolio that led to much better response from prospects. I cut out the older, less refined illustrations from my portfolio, and anything else that detracted from my core specialisation: vector maps and landscapes.
This small change alone pushed my business up several notches over night.
The year following my portfolio refinement, I was working with clients like Wired Magazine (left), Saatchi & Saatchi and Mars. Before that, I'd been working with lesser known clients on lower-paid projects.
But this was not the only realisation I had over the years about what exactly worked to grab the attention of great clients.
Doing this was one of several tweaks that led to big improvements.
Another small change I made was to identify a core target market segment. These are the people I decided to focus my services and care towards. Knowing this and writing it down had a trickle down impact on everything, and made a massive difference for my business.
It felt like in doing this, people began to take notice more. It felt like I had more focus: like a layer of dust had been removed from my vision.
If you have a decent product or service, getting good clients that your work deserves is simply the result of making a few small adjustments.
I show you exactly what adjustments to make in my new course, which took me close to a year to put together.
…Introducing: The Only Option
- The Only Option is your solution to the confusion you have about getting great clients consistently
- This is a unique step-by-step blueprint to winning quality, paying clients each month
- Whereas other courses are salesy and manipulative, we cut the crap and keep things direct, honest and much more effective
- This guide focuses on simplicity, making the process of landing dream clients extremely straight-forward
- At the end of the guide, you will be in total control, and able to actually choose the clients you want and turn away those you don’t
About the author:
A self-taught illustrator, Alex has spent the last eight years working with the best and the worst clients.
He’s been through great highs, and huge lows. He’s been burned, lost money, and wasted a lot of time on poor projects.
He’s also worked with clients from Mars, the BBC, Wired Magazine, Google and Sony.
"Alex’s book is a fantastic, straight-forward, no-bullshit guide to getting your (creative) act together and building a client base. The best part is the book is highly actionable: He gives you great questions to ask, and supplies great worksheets to get you moving asap.”
Jocelyn Glei
Director, 99u
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Michael Grills, Portrait Artist
"The Only Option is great. Really appreciate you writing it. Already improving my outlook on prospecting and lead generation."
Amanda Mocci, Graphic Designer
"I got ’The Only Option’ a few days ago and I am very hooked. Thanks for putting together this outstanding read Alex!"
What, Specifically, Will You Receive from the Course?
- Clarity on the direction of your business
- Identification of your clear target market group
- How to adjust your creative product or service so that your target clients view you as INDISPENSABLE
- How to most effectively connect your product to the right client so that you can land new dream projects fast
- The full course package, including main 200+ page ebook, printable worksheets and resources booklets
“Alex is one of the few designers that I truly respect. He’s in this game for the long term, and his attitudes and work ethic reflect this. Alex’s advice is always sound, and he teaches an effective, ethical and fun approach to getting the results creative’s are after.”
Tom Ross
Design Cuts
Who Exactly is The Only Option Perfect for?
Freelancing Creatives
You work for yourself, perhaps on the side, and win some client work here and there. Anyone with an ok to great creative service that needs better exposure and more clients than just a handful are perfectly suited to our expertise and guidance.
Creative Agencies
Small businesses and companies working on creative projects who are just starting or want to drastically improve their marketing will be well suited to the course.
Coaches and Consultants
If you run a business providing, coaching, consulting or services of any kind, The Only Option will really help you take your client attraction to the next level.
Who Will NOT Benefit from the Course?
Creatives Without a Service
This package is for people who already provide a service, rather than those of you who aren’t there yet.
Our focus is on getting clients, and as such, is less suited to artists with products that need to be sold. This package is best suited to those creatives who offer a service requiring clients.
People Who Don't Believe in Their Service
In order for you to see positive improvements in your business, you must do the action-steps inside the course.
This takes a certain amount of dedication to your craft, and those who don’t take action, will not benefit from The Only Option.
A Promise to You from Alex
I’ve built a thriving and lucrative creative business, and gained a huge amount of insight into successfully attracting great on-going projects with quality clients. I know that what I’ve learnt and put together here will transform and massively improve your business.
If you aren’t entirely happy after three months of working on what you’ve learnt, I will personally refund you the full price.
That is a promise.
Also receive the following for free as part of the course package, when you purchase today:
Bonus eBook #1
52 Sleaze-Free Tips and Hacks for Promoting Your Art, Business and Brand
This is a collection of tips, hacks and practical ideas to boost your promotional efforts in real and powerful ways.
This has been taken from four years of learning, talking to others as well as sharing ideas via the Red Lemon Club newsletter.
Bonus eBook #2
Promo 3.0: Why Creatives Are Failing at Promoting Their Art and How to Attract Buyers and Clients in a Modern World
This covers the very basics of promotion, whereas The Only Option goes into everything, in detail, step-by-step.
From one Amazon Review:
“This book is invaluable. Read it. Change your thinking. Change your action. Author Alex Mathers affirms opportunities in a new context to market and promote.”
The price of the full course is very likely to go up soon, so don’t hesitate to download this right now, including your free $200 marketing report, by clicking the button below.
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