Stop Networking and Start Connecting!
I think one of the biggest hurdles restricting us in getting out there and making valuable contacts and marketing our work, is a concern, or even fear, of what traditional networking entails.
This doesn’t just apply to creative professionals, but anyone looking to further their careers.
Many people think of networking as something that is manipulative; something that involves engaging with others in an attempt to gain some kind of a strategic advantage for the success of their own careers.
The questions we might ask as we go about networking and marketing our work with a typical networking mentality might be:
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How can I attract attention to myself?
How can I push my own agenda?
How can I get an edge over my competition?
How can I dominate the marketplace?
How can I manipulate them to work with me?
How can I really impress?
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Fortunately, the way in which networking has progressed, especially in the digital age, in which everyone’s credibility is glaringly exposed, we no longer rely on deceptive cheesy grins to win over new contacts.
Making a connection with other people is now the way forward. One’s perspective needs to shift from one of scarcity, to one of abundance, respect and care.
The questions asked by the modern marketing action hero include the following:
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What can I offer other people?
How can I make others feel comfortable?
How can I best express my sincerity and generosity?
How can I help others?
How can I draw out the best in people?
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The key ingredient in all this is that in order to find real success in both your online and offline promotional efforts of making meaningful connections, you need to make a true connection with other human beings. Asking questions like these will equip you with the tools you need to get started truly connecting.
Get out there, start connecting, and success will follow!
Your thoughts are welcome!
Alex
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