Set Results-Oriented Targets for Marketing Success
Right, so you’re working hard actively marketing the work you have, your services, your brand, your products.
This could be in various ways, on and offline, including the ways in which I’ve talked about here and in my ebook, such as bringing targeted traffic to your blog, making connections through social media, engaging with prospects on forums, and introducing yourself via email to your prospects.
One of the best ways to get strong, consistent results with this kind of active self-promotion is to set yourself results-oriented targets instead of effort-oriented targets.
So, for example, instead of writing a post for your blog, tweeting it, then leaving it at that, make a real commitment to bringing a certain number of people to your post and blog within a week. This might mean using a few extra web tactics on top of using Twitter, but you know what you are aiming for.
Or, for example, instead of writing five email rapport-building introductions to potential clients, commit to writing as many emails or making as many calls as it takes until you receive a response from five people who ask for more information on your services.
You can apply these results-oriented methods to any active marketing technique you have in your arsenal.
These targets are short-term, but will help you stay focused on achieving your long-term goals, fast-tracking you to success.
Do people agree with these ideas?
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