For any creative worker with a personal website or blog, one of the most important things for exposure for their site is to have a high ranking on search engines for their particular niche.
If, for example, you specialise in logo design, you’ll want your site to come up high on the search rankings for whenever potential clients type in ‘logo designers’. The single most effective way to get ranked higher on somewhere like Google, is to have a large number of sites (with high Google page ranks themselves) linking to yours. Google loves this.
One way of attracting several links to your site or blog is by submitting it to a range of web directories. These are online databases that classify websites that have been submitted according to their content. Once a site has been added to the directory, it will attract links from category pages full of sites that are relevant to the niche of that site.
Here’s how you can submit your site to online directories:
- Create a word or text file containing two descriptions of your site. These will be one longer paragraph (70-80 words) and one short paragraph (30-40 words) containing a range of relevant keywords to the content of your site (keywords you want people who search with them, to find your site with). Use of either the long and short descriptions is determined by what is required by the directory.
- Save the text file to your desktop, so that you can copy and paste when needed.
- Some directories require a list of keywords, so create a list that directly relates to the content on your site and the work you do (if your site is about your work) and keep it with your descriptions text file.
- Make sure you follow the style and submission guidelines of each directory, and tailor your descriptions and other elements appropriately.
- Sign up to the directory site (if you need to) and submit your site.
There are various options available to you when submitting your site to directories. They can be paid, submitted through reciprocals, and free. It is worth looking into paid directories if you have some spare cash, as sites take much quicker to be accepted. However, for those of you looking for free incoming links, here is a list of 10 directories you can submit to for free:
1. Dmoz – dmoz.org
2. Web World Index – webworldindex.com
3. Librarian’s Internet Index – lii.org
4. Jayde – jayde.com
5. Little Web Directory – littlewebdirectory.com
6. Simple Directory – simple-directory.net
7. Intestyle – intestyle.com
8. I Web Info – iwebinfo.com
9. Web Directory – bizdirects.com
10. Turnpike Directory – turnpike.net
Please be patient with using the free directories, as some can take some time for site approval. You should notice more incoming links to your site and an improved search engine page ranking for the keywords you specify over time.
You can check what links are pointing to your site by typing:
‘link:www.yourdomain.com’ into search engine search boxes.
More suggestions and comments are encouraged!