Promoting yourself online will inevitably require some writing. This might be through the text you use in describing your work on your site, the posts you write on your niche blog, or the articles you write to drive traffic to or improve the search engine ranking of your sites.
Here are some tips you should observe in order to deliver better online copy (writing) that will draw readers in and transmit a professional image:
1. Use short sentences
You don’t need to needlessly complicate things to make a point.
Mix up the use of bold, italic, underlining, colours and font styles to emphasize points and draw in the reader’s eye more effectively.
3. Be positive, not negative
State something that is, instead of what is not. Studies on the psychology behind this show better absorption of the message by the reader for written material delivered in a positive frame.
4. Use space
Break up paragraphs and blocks of text with well-defined breaks, so that reading is more digestible and easier on the moving eye.
5. Use short first paragraphs
This applies to longer pieces of copy like articles and blog posts. These will bring the reader in to read and read on.
6. Take grammar, punctuation and spelling seriously
Try and keep this area in shape, even if it is not 100% accurate. This will transmit a professional image associated with you and your writing. All the small details like apostrophe use are important.
Including a smattering of keywords that relate to your niche (for example, the word ‘vector’ if you write about digital illustration) in your copy is good for search engine rankings, and will bring more targeted visitors to your writing. Keywords are especially effective in titles and opening paragraphs.
Without overdoing it, repetition will emphasize key points. Repetition is an important element in persuasive writing too. Be sure to express the same point in different ways to avoid monotony.
Bulleted and numbered lists have been shown to be a popular and very readable writing method.
10. No passive-voice
This is when the subject of a sentence is swapped with the object. For example: “The girl saw the cat,” is in the active voice. The passive voice would be: “The cat was seen by the girl.” Passive writing tends to add unnecessary words to an otherwise clearly written sentence.
What other writing tips to do have that you would like to contribute?