Category Archives: General

Win a New iPod Nano from Red Lemon Club With Your Help

**WINNER announced!**

Thank you so much to everyone who took part in the survey (all 313 of you in just under a month!) and spared their time in helping me make Red Lemon Club the best resource for awesome creative people that it can be. Your responses are hugely useful, and I will use them for a long time to come.

The 9 Elements of a Strong Business Model for Freelance Creatives

I’ve been reading some fascinating stuff about putting together business models for a new venture I’m working on. Through doing the research, I’ve realised that formulating a business model that applies to freelance creative professionals is just as important as a model for any other minor and major business organisation.

Don't take Action Before You Read This!

I’ve been putting a lot of thought recently into the value of ‘concepts’ and how they can prove to be hugely valuable in guiding the decisions we make as creatives, business owners and effective humans in general.

How to Create Big Ideas Through 'Zero Thinking' Right Now

As creative professionals, the work we do requires idea generation. Our business relies on thinking up good, new ideas all the time. Creativity is the act of generating new ideas to build, make, improve, develop, and ultimately satisfy the users of products and services.

10 Productive Things to Do in Your Extra Time

Even if you’re a networking meistro, there will often be times when you have little or no commissioned work coming in. It’s easy to take this as a confidence knock or grab the chance for an un-scheduled holiday, but this free time can be used productively to further your career.

18 Tools for Destroying Distraction

There is no question that a dilemma exists over the need for creative professionals to create time and space for working on amazing and high quality projects and the existence of an endless stream of distraction, both from the world around us and through the internet.

Ten Essential Business Tips for Creatives

To be happy and fulfilled, creatives need to spend the majority of their time creating. To be successful in business, creatives need to spend some time (not a lot!) taking care of basic business concerns. Here’s a list of essential business tips to keep you focused on what’s most important.

Why a Sales Cycle is Crucial in Getting More Work Over Time

A lot of independent creative professionals, who have a service and even products to offer, might find occasional success in getting paid work and selling products.

This might be all good and well, but if you have any interest in staying afloat in the industry over a substantial period of time, it is essential to understand a system that allows for winning new projects and selling products regularly over the long term.

Set Results-Oriented Targets for Marketing Success

Right, so you’re working hard actively marketing the work you have, your services, your brand, your products.

This could be in various ways, on and offline, including the ways in which I’ve talked about here and in my ebook, such as bringing targeted traffic to your blog, making connections through social media, engaging with prospects on forums, and introducing yourself via email to your prospects.

Self Promotion Ebook Launches!

Fellow creatives, freelancers and friends, I am pleased to announce the launch of my eagerly (I hope) anticipated ebook:

’10 Steps to Powerful Online Self Promotion for Creatives’.

The book has received an incredible amount of praise amongst top creative industry people and others who enjoyed the book at the pre-launch last week.

10 Free eBooks Facebook Giveaway

Winners of FREE EBOOK announced (Tue, 9th Mar)

Congratulations to all winners and thank you ALL for taking part, and for such excellent and sometimes very funny comments.

The winners of the book are as follows – please contact me, otherwise I will be contacting you all individually with the free book on Wednesday/Thursday…

Red Lemon Club Readers' Self Promotion Question and Answer Session

A few weeks ago I asked subscribers to my mailing list the following question:

What is the #1 area you need help with, in terms of promoting your work online?

Many of you responded with some great questions. This post will take a selection of them, and I will do my best to answer them. If you have anything to add, don’t hesitate to contribute within the comments section of this post.

Tweet for Free Advertising!

Winners Announced!

The 5 ‘tweeters’ who have won 60 day-long advertising spots on this site are as follows:

@rachillustrates

@McThrill

@SnarphBlat

@printtutorials

@imediacreatives

Congratulations guys – I will be contacting you all shortly.

10 Ways for Creatives to Reduce Procrastination Without Planning

Procrastination, whether lacking in energy to finish a project, or being distracted by email, is stopping us from working effectively on our creations and projects and is taking valuable time away from promoting the work we have.

Promote my Ebook and Earn 50%

I’m pleased to announce the launch of my ebook:

’10 Steps to Powerful Online Self Promotion for Creatives’ on March 10th 2010.

The book sells at $27 USD on launch and $39 thereafter.

12 Ways to Become an Internet Brand

I’ve once again combined forces with art director, designer and founder of Poolga: Juan Carlos Cammaert to discuss the elements of online branding, resulting in some great ideas.

When thinking about branding, a lot of people picture the brands of large companies or mainstream products. Branding doesn’t only apply at a corporate level, and has huge relevance at the level of the individual creative freelancer.

Scott Belsky on Organization, Promotion and Building Respect

To start Red Lemon Club’s new series of interviews with industry professionals and gurus, I’m very excited to invite Scott Belsky, CEO and founder of creative network and company Behance, for a discussion on the creative industry.

The Human Side to Online Self Promotion

There is no doubt that the internet has developed into an extremely useful tool for the purpose of self-promotion. Particularly with the introduction of social networking, the potential to engage with a range of people in similar industries to yours, not to mention to connect with new clients, has improved the effectiveness of many self-marketing strategies.

How to Smash Through Self Doubt to Become a Better Self Promoter

I’ve noticed that a lot of creatives struggle with the idea of self-promotion because you regard a lot of it as a bit arrogant, pushy and too ‘salesy’.

I also hear of a lot of people having difficulty with motivation and productivity because you see a lot of other people’s great work around you, and feel frustrated with the competition. As well as slowing down your own creative productivity, this can threaten your sense of self worth and hamper promotion even further.

13 Ways to Instantly Motivate Your Target Market

A huge element to successful self-promotion, and marketing in general, lies in motivating the right people, namely your target market (your potential clients, fans etc) to take action.

This could be in the form of using your services, commissioning work from you, buying your products, spreading the word about you, and so on.

**Winners of FREE EBOOK announced** (Tue, 9th Mar)

*Winners Announced!*

Categories

Winners of FREE EBOOK announced (Tue, 9th Mar)

Winners Announced!