There are so many new ways to promote yourself and your brand on the Internet, some of which involve some form of writing. Below, I’ve taken all the methods that I’ve taken from a free ebook I made, to share here in some detail.
Editor’s note: This is a guest post from Charlotte Frost, arts writer and writer of blog: PhD2Published.
If you’re just setting out, the thought of writing a regular blog can be daunting. Even the most prolific of minds run dry from time to time. But the key thing about blogging is that you don’t have to think as big as you think – you see?! No?!
This post stems from a tweet I picked up by illustration wallpaper site Poolga’s JC, an online friend and art-director based in Barcelona. He mentioned how difficult it could be to appreciate the work of some creatives owing to the poor design and treatment of their online portfolios. Coming from someone who spends much of his time trawling through portfolios and hiring artists, I couldn’t pass up the opportunity to look deeper into this issue with his help.
Promoting yourself online will inevitably require some writing. This might be through the text you use in describing your work on your site, the posts you write on your niche blog, or the articles you write to drive traffic to or improve the search engine ranking of your sites.