A few months ago in Ho Chi Minh City, I was introduced to Ahna Hendrix, a social media manager and writer running her own business. I was immediately impressed by her commitment to – and belief in – what is possible with not just running a business, but specifically using social media effectively.
Many of us worry that selling stuff in any way on social media is sleazy and bad.
Others promote and sell too much without much thought over how they’re affecting others online.
I’ve been playing with Twitter for about five years (perhaps I should open the curtains now). I love it for its massive value as a tool for freelancers and biz owners.
One of the biggest ironies of having a creative service that people need, be it mural painting or writing, is that through inaction, we deny ourselves, as well as others, the chance to actually use our skills and talents.
We all know that there is plenty of value to be extracted out of social media platforms as a freelancing hero. If you get it just right, you can use social networks as a solid source of wonderful long-term clients. Google+ for example, is one platform that has a lot of potential for finding new connections to turn into clients.
There is no question that a dilemma exists over the need for creative professionals to create time and space for working on amazing and high quality projects and the existence of an endless stream of distraction, both from the world around us and through the internet.
Building a network of contacts, whether clients, other professionals in your industry or advisers, is a vital element of your life as a successful creative freelancer. The larger your network of useful people, who can provide new jobs, advice and support, the more opportunities will come your way.
No doubt many of you are making use of social media sites like LinkedIn, Twitter and Facebook to connect with others, share your work, play around, and maybe even dabble in getting jobs through them.
I’ve once again combined forces with art director, designer and founder of Poolga: Juan Carlos Cammaert to discuss the elements of online branding, resulting in some great ideas.
When thinking about branding, a lot of people picture the brands of large companies or mainstream products. Branding doesn’t only apply at a corporate level, and has huge relevance at the level of the individual creative freelancer.
The key to self promotion, and ultimately getting more work as a creative, lies in getting plenty of referrals.
A referral is when your services are advertised for you through word of mouth through other people. For example, someone might have stumbled on your online portfolio, seen the quality and the professionalism behind your work and told a friend they knew who subsequently hired you.
There is no doubt of the many benefits of the Internet for promoting your work and the many ways in which you can do it.
The trouble is, the net is jammed with ways to distract us in our efforts to promote, whether this be in engaging with social media, blogging, commenting, forum discussions, posting videos, and so on.
The Internet has only very recently opened up a new kind of opportunity for creatives and others, that hasn’t really been seen before.
With the web’s ability to link together people who can interact (key word here) in constantly growing online networks, the knowledge, expertise and support of people, along with their pre-established networks has never been more accessible.