All posts filed under: Social Media

Promotion Ideas that Work, from 9 Varied Creative Pros

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Behind Scenes / Business / Creatives / Freelancing / Interviews / Promotion / Social Media

With so many platforms now available to us, we are lucky to have so many options when it comes to getting our work seen by the right audience. But as some strategies will obviously be more effective than others, we wanted to find out how differently approaches differ within various creative fields in the industry. We talked to 9 successful creative working in practices ranging from animation and multidisciplinary design, to fine art and textiles. While […]

How Several Creatives Are Using Social Media to Win Clients

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Brand You / Clients / Social Media / Taking Action

Editor's note: This is a guest post from freelance video creator and podcaster Steve Folland. He runs a podcast: Being Freelance - that discusses the freelancing life with a range of creatives. A lot of freelancers I talk to for the podcast find escape from the isolation of freelancing in social media. For them it really is a social experience. Twitter is a great way to chat to like-minded people. Likewise, Facebook groups can provide real support and […]

An Expert’s Advice on Why Creative Pros Often Struggle with Social Media

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Promotion / Social Media

A few months ago in Ho Chi Minh City, I was introduced to Ahna Hendrix, a social media manager and writer running her own business. I was immediately impressed by her commitment to - and belief in - what is possible with not just running a business, but specifically using social media effectively. Since then, we’ve worked together on consulting several Red Lemons on improving their marketing strategies. The feedback has been excellent, and I […]

How to not lose friends and alienate people when selling via social media

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Promotion / Selling / Social Media

Many of us worry that selling stuff in any way on social media is sleazy and bad. Others promote and sell too much without much thought over how they’re affecting others online. Promoting your wares is absolutely ok on social media. When I talk about ‘promotion’, I’m referring to a direct call to action or ‘pitch' for some product or service that you wish people to hear about. About 97% of the world gets it […]

One thing you are not doing on Twitter every day that will change your life

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Clients / Social Media / Taking Action

I’ve been playing with Twitter for about five years (perhaps I should open the curtains now). I love it for its massive value as a tool for freelancers and biz owners. The one thing I love the most about it isn’t the ability to see instant trending news of celebrity meltdowns, or knowing what your friend Jemima had for lunch today (#delicious), though that can be fun. What I do love about it is the […]

25 Pretty Quick Ways to Create Work Opportunities For You as a Creative

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Promotion / Social Media / Taking Action

One of the biggest ironies of having a creative service that people need, for sale be it mural painting or writing, is that through inaction, we deny ourselves, as well as others, the chance to actually use our skills and talents. The reason for this can be rooted to simply not doing enough each day that creates an opportunity for you to get the work (ideally paid!) that you deserve. Here’s a list of some […]

6 Basic Social Media ‘No Nos’ that are Stopping Freelancers from Winning Clients

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Business / Promotion / Referrals / Social Media

We all know that there is plenty of value to be extracted out of social media platforms as a freelancing hero. If you get it just right, you can use social networks as a solid source of wonderful long-term clients. Google+ for example, is one platform that has a lot of potential for finding new connections to turn into clients. But let’s not get ahead of ourselves and ruin a smooth, positive and ultimately fruitful experience […]

18 Tools for Destroying Distraction

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General / Improve Online Efficiency / Motivation / Personal Development / Resources / Social Media

There is no question that a dilemma exists over the need for creative professionals to create time and space for working on amazing and high quality projects and the existence of an endless stream of distraction, both from the world around us and through the internet. This article should provide you with a large resource of software tools to help you block out distractions and get more done. “Man must shape his tools lest they […]

Ten of the Easiest Ways to Find and Meet New People To Boost Your Career

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Networking / Referrals / Resources / Social Media

Building a network of contacts, medicine whether clients, other professionals in your industry or advisers, is a vital element of your life as a successful creative freelancer. The larger your network of useful people, who can provide new jobs, advice and support, the more opportunities will come your way. Finding contacts on the Internet is a good way of building a network, and having a large and relevant online network is very useful. Taking this […]

10 Ways to Attract the Attention of Clients Using Social Media

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Brand You / Networking / Radical Strategic Visibility / Social Media

No doubt many of you are making use of social media sites like LinkedIn, Twitter and Facebook to connect with others, share your work, play around, and maybe even dabble in getting jobs through them. Social media sites can provide a treasure chest of new clients and exciting new projects for you if you know some of the tools to open it. If you are looking for regular work, it is possible to attract various great clients […]