Category: Selling

Should I Be a Master of Many or a Master of One Thing?

We live in a world that provides many of us with the tools and opportunities to develop skills in so many things. The opportunities are exciting, but can get downright crazy. This, combined with a seemingly endless ocean of people...

/ November 23, 2016

If You Seek Admiration, Your Audience Will Leave You

I’ve spent much of the last nine years of my life working for myself in several avenues. I’ve run two fairly highly-trafficked blogs that make money and employ several people; a successful graphic art business; a successful consultancy business, built...

/ March 10, 2016

How to make your brand more credible to attract bigger clients

If you have a brand, sell products, or provide skilled services, on top of an outstanding product, you need to be believable in order for clients to want to work with you. As someone who has run his own graphic...

/ December 19, 2015

How to Get Illustration Clients Course for Illustrators Launches

9 years in the making, I finally bring to you ‘How to Get Illustration Clients’. This course comes in response to my own frustrations and failures, as well as the feedback I get from all of you regularly about struggling...

/ May 19, 2015

How to Dominate Your Market and Win as a Creative Freelancer in this Slow Economy

The message we’re getting about the global economic situation via the media is clear: it ain’t great. And it does not look set to improve any time soon. Particularly for the masses. The self employed, and small to medium businesses...

/ January 23, 2015

How to not lose friends and alienate people when selling via social media

Many of us worry that selling stuff in any way on social media is sleazy and bad. Others promote and sell too much without much thought over how they’re affecting others online. Promoting your wares is absolutely ok on social...

/ July 27, 2014

The MOST important thing to know if you want to sell anything, make an impact, and move anyone

Whether we like to think it or not, we’re all ’salespeople’ in some way or another. This is the case, even if we don’t like to call it ’sales’ and even if no money is exchanging hands. In some form...

/ July 19, 2014

Three ways you are needlessly pushing great clients away from your business

Whether we actively pursue clients we want for our small businesses or not, there are instances when we may be repelling the people who could otherwise have worked very well with us. Often we are completely unaware of this negative...

/ June 14, 2014

9 Ways Having a Defined Target Market Will Make Your Business More Excellent

You may hear me talk about target markets a lot around these parts. Obviously I care that setting narrow and well-defined target markets are good for business, and great for sanity. What is a target market? This is the specific group...

/ May 27, 2014

Ditch the Shotgun Approach and Use a Market Map to Focus Your Client-Finding Activities

In a previous life I had a boss who was a devout advocate of the ‘shotgun’ technique for sales and marketing. He liked his numbers big and encouraged his team to ‘fire’ emails and calls blindly at a large list...

/ April 28, 2014