With so many products and services flying around out there, you’d do well to stand out to attract the fans and buyers who need you. People are responding to this with various forms of self promotion and getting the word out there.
How comfortable are you with the idea of calling yourself an ‘entrepreneur’?
Even if the word itself is a little trite, the basic meaning behind it is solid enough for the purpose of this conversation. Anyone working as a creative who works for themselves and initiates their own projects, which I imagine is most of you, can be thought of as such.
You work hard at creating pieces of art, design, writing, music, song and dance. But do people truly like what you do? If you want to do well, earn and survive in this industry, it’s quite important that at least a few people do.
I first came across Philippines-based illustrator and designer Dan Matutina’s distinct work many years ago. His hard-edged, original and absorbing creations drew me in, and I featured his earlier stuff on my other site Ape on the Moon.
Having spent a few years building up Red Lemon Club, there is so much I’ve learnt and so much that I yet want to explore, learn and share.
The more time I spend researching for posts and thinking about the ideas behind the site and the people that drive it, the clearer an idea is formed in my brain as to what it is that makes up who we are. We, being those people drawn to the ideas discussed here.
As you’ve no doubt seen me write about a good deal, keeping a blog* is one of the things I most consistently recommend as a means to so many fruitful things, including self-promotion, building credibility as an expert in something, and self-teaching/learning/discovery.
As most of you will have noticed, the current economic climate isn’t particularly rosy when it comes to available work for us creatives.
Let me rephrase that. The current economic climate isn’t particularly rosy when it comes to available work for a large proportion of us creatives. There are many people out there who, for various reasons, still do earn a very good living from creative projects, and many who are doing better now than they ever have in the past.
Let’s great straight into this idea of ‘craft’. What is it, and why is it worth pursuing?
My own thought on craft is that it is more a honed skill, style or application, than a tangible object. Craft is your technique; your brain’s neural connections, sculpted over hours of practice. Your craft is the way in which you apply paint to a canvas, how you think about a new musical composition or how you structure your written sentences in a short story.
If you’re a creative professional, freelancer or business of any sort, one of the key parts of attracting regular clients, is in deciding on and determining a target market.
These are the people you are not only creating your finished product or service for, but the people you base your entire brand around. Your existence as a creative professional who earns good money from what you do depends on them.