With so many products and services flying around out there, you’d do well to stand out to attract the fans and buyers who need you. People are responding to this with various forms of self promotion and getting the word out there.
We all know that there is plenty of value to be extracted out of social media platforms as a freelancing hero. If you get it just right, you can use social networks as a solid source of wonderful long-term clients. Google+ for example, is one platform that has a lot of potential for finding new connections to turn into clients.
A couple of weeks ago I’d got back from holiday, and after a few days with no paid work, especially after an absence, I was beginning to get concerned.
When I thought about it, I knew the reason why I wasn’t getting any commissions. Being away for a while meant I was not in any potential prospect’s field of vision (on their minds). Because I had not been talking with prospects or people in the industry for a while, and wasn’t updating my work and generally networking; online and offline. I was out of sync with my industry.
To be happy and fulfilled, creatives need to spend the majority of their time creating. To be successful in business, creatives need to spend some time (not a lot!) taking care of basic business concerns. Here’s a list of essential business tips to keep you focused on what’s most important.
Building a network of contacts, whether clients, other professionals in your industry or advisers, is a vital element of your life as a successful creative freelancer. The larger your network of useful people, who can provide new jobs, advice and support, the more opportunities will come your way.
A lot of independent creative professionals, who have a service and even products to offer, might find occasional success in getting paid work and selling products.
This might be all good and well, but if you have any interest in staying afloat in the industry over a substantial period of time, it is essential to understand a system that allows for winning new projects and selling products regularly over the long term.
The key to self promotion, and ultimately getting more work as a creative, lies in getting plenty of referrals.
A referral is when your services are advertised for you through word of mouth through other people. For example, someone might have stumbled on your online portfolio, seen the quality and the professionalism behind your work and told a friend they knew who subsequently hired you.
The Internet has only very recently opened up a new kind of opportunity for creatives and others, that hasn’t really been seen before.
With the web’s ability to link together people who can interact (key word here) in constantly growing online networks, the knowledge, expertise and support of people, along with their pre-established networks has never been more accessible.
There are already millions of blogs floating around in the cyber cosmos, and new ones are popping up every second. If that isn’t enough, all kinds of people are expressing their views, joining in discussions, and just stopping by to say hello in the form of comments left on blogs.
Social media has taken the world by storm (or at least small proportion of it!) over the last few years. As a successful creative freelancer you risk being trampled on by the commotion unless you rise up and embrace all that it has to offer.