Good news. I finished another book! I’m pretty excited about this one, with it being my mission to get this in front of as many people as possible, with your help.
A couple of weeks ago I’d got back from holiday, and after a few days with no paid work, especially after an absence, I was beginning to get concerned.
When I thought about it, I knew the reason why I wasn’t getting any commissions. Being away for a while meant I was not in any potential prospect’s field of vision (on their minds). Because I had not been talking with prospects or people in the industry for a while, and wasn’t updating my work and generally networking; online and offline. I was out of sync with my industry.
Note: This is a collaborative post with Tahir Fayyaz of Candy Pulse online merchandise.
A big and growing trend has emerged for creatives to expand their reach (and income) through product-creation in the form of placing designs on t-shirts, selling prints, making knitted products, posters, toys and other merchandise.
Many of you might by now have established a profile on LinkedIn, the social networking platform for career professionals, for the purpose of self promotion through showcasing your bio, achievements, and other vital career information to share with other professionals.
No doubt many of you are making use of social media sites like LinkedIn, Twitter and Facebook to connect with others, share your work, play around, and maybe even dabble in getting jobs through them.
The 5 ‘tweeters’ who have won 60 day-long advertising spots on this site are as follows:
Congratulations guys – I will be contacting you all shortly.
I’ve once again combined forces with art director, designer and founder of Poolga: Juan Carlos Cammaert to discuss the elements of online branding, resulting in some great ideas.
When thinking about branding, a lot of people picture the brands of large companies or mainstream products. Branding doesn’t only apply at a corporate level, and has huge relevance at the level of the individual creative freelancer.
Editor’s note: this is a guest tutorial post from Green Glasses (Ben Mounsey) a UK illustrator and designer with a client list including Cartoon Network, Nickelodeon, and Computer Arts Magazine.
First of all, let’s ask why you would need to make your name (your pseudonym or your company’s name) more visible on search engines?
Whenever someone hears about you and the work you do, whether that be through a referral from someone else or seeing a mention of you on a website, there is a chance that they will want to find out more about you or want to contact you by Googling your name. It is a huge benefit to you if sites containing your name appear high up in the search results page, so that these people can find you, learn more about you and ultimately hire you.
The Internet has only very recently opened up a new kind of opportunity for creatives and others, that hasn’t really been seen before.
With the web’s ability to link together people who can interact (key word here) in constantly growing online networks, the knowledge, expertise and support of people, along with their pre-established networks has never been more accessible.
A lot of us get tangled up in trying to promote ourselves online without realising the value in joining forces more often with other people who exist on the web.
It can be a wise way to expand your network, pool resources and save time and work.
Building up a database of accessible contacts gradually, was listed as one of the 6 key ingredients to powerful self promotion in a previous post.
One of the best ways to do this is to have people in your network, including fans, friends, previous clients and potential clients, sign up to your email mailing list.
There are already millions of blogs floating around in the cyber cosmos, and new ones are popping up every second. If that isn’t enough, all kinds of people are expressing their views, joining in discussions, and just stopping by to say hello in the form of comments left on blogs.
Social media has taken the world by storm (or at least small proportion of it!) over the last few years. As a successful creative freelancer you risk being trampled on by the commotion unless you rise up and embrace all that it has to offer.
Building an exceptional brand and a positive image that reflects you as a creative person, freelancer, even office worker, is crucial for those expecting long-term success and growth.
Getting your work and your brand out into the world is the flip side of the creative freelancing coin.