Category: Promotion


How to Expand Your Creative Business: The ‘Daily Drop-By’ 30-Day Challenge

Landing new paid work for your creative enterprise can be bloody difficult. Whether you run a bigger creative company or you are a part-timer artist, the biggest challenge very often is to win new assignments or commissions. You’ve chosen to...

/ October 20, 2016

Promotion Ideas that Work, from 9 Varied Creative Pros

With so many platforms now available to us, we are lucky to have so many options when it comes to getting our work seen by the right audience. But as some strategies will obviously be more effective than others, we wanted...

/ June 1, 2016

12 Ways You Can Outsource Work to Help You Promote Your Creative Business

There are many forces that can pull us away from making a decision to get outside help in growing our businesses and making things run more effectively. We can often be oblivious to the bubble that ensures we stay stubborn...

/ March 14, 2016

4 Key Things to Do to Gain Attention for Your Product When Nobody Knows You

I was recently contacted by a designer who had just launched a new range of greetings cards. He wanted to tell the world about his new creations and start generating some sales, but only had a tiny audience to tell....

/ February 25, 2016

How I Work with Top Clients and Gained Freedom by Building My Own ‘Village’

Becoming self-reliant needs to be one of – if not the biggest priority for everyone. Whether you are employed by someone else, run your own business, invest in other businesses, or work freelance, knowing what to do when you are...

/ February 18, 2016

21 of My Favourite Motivating Ideas That Will Make you a Better Entrepreneur

As I progress on my adventure as a solo entrepreneur with a love for learning, I like to keep note of some of the ideas from great authors who motivate me to keep going. The following contains 21 of my...

/ February 17, 2016

Should Creatives Use a Company Name for their Brands?

Editor’s note: This is a guest post from freelance video creator and podcaster Steve Folland. He runs a podcast: Being Freelance – that discusses the freelancing life with a range of creatives. What’s in a name? That which we call a rose...

/ January 24, 2016

The Best Way to Contact People for Generating New Paid Work

I regularly emphasise that the best thing you can do for your freelance business (or any business, really) is to regularly connect with relevant people. The more of this you do, the more you are ‘front of mind’ and in the...

/ January 15, 2016

On the rewards of making others look good

If you forget all else about how to land clients and build solid relationships with people of all kinds, being aware of this one thing will get you very far indeed. Every interaction you make with people from this point on...

/ November 29, 2015

Over-delivery is the only way to do business as a stand out creative

Anyone can do what is expected of them as a professional creative. Sounds like a good thing, yes? The problem with doing what people expect you will do might be safe, but it will not help you stand out in the crowd....

/ November 22, 2015