Here’s something to think about. Many of you run creative businesses that rely on word of mouth advertising and promotion. A lot of the business you get comes from people talking about you in a positive light, getting good reviews, referrals and recommendations.
It’s an experience many creatives have suffered, particularly early in their careers – taking on a project that promises exposure rather than financial reward.
Often poorly defined and almost never accompanied by a written agreement, the nature of these projects allows the client to tweak, twist, turn, and change the scope of the project at their whim.
Do you do what everyone else does?
With so many products and services flying around out there, you’d do well to stand out to attract the fans and buyers who need you. People are responding to this with various forms of self promotion and getting the word out there.
Looking for clients for your creative service? Do you have absolutely everything in place in order for your business to work in the best, most effective way possible? This comic shows you what’s important.
As people in the creative industries, one of the most vital parts of what we do is the product or service we provide.
I recently asked one of my favourite comic artists, Grant Snider of ‘Incidental Comics‘, to create a comic for Red Lemon Club. A lot of his work looks at creativity and creative people, so I felt it a must to bring his perspective to RLC. I was pleased when he happily obliged.
You work hard at creating pieces of art, design, writing, music, song and dance. But do people truly like what you do? If you want to do well, earn and survive in this industry, it’s quite important that at least a few people do.
Thank you so much to everyone who put in the time to write a review for the new book. Congratulations to Lisa Ahlstedt from Knoxville, USA for her review of Promo 3.0. Your free brand new Kindle Paperwhite device will make its way to you shortly!
As creative people, unless we are producing things for no financial reward, and especially those of us who work on an independent basis, attracting and winning clients and customers is effectively the most important aspect of the package of work we do (beyond the creative work itself).