All posts filed under: Promotion

41 Creative Ways to Get People to Respond to You

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Networking / Promotion / Remarkability

I hate having to stay in touch with people. New people, especially, scare me. I’d much rather spend my time not meeting all that many people, creating, writing and eating Kit Kats. Most of us don’t want to be rejected or look weird in front of people. The truth is, however, that being bold and contacting people - new people and people you already know - will create opportunities. Read More

Should I Be a Master of Many or a Master of One Thing?

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Clients / Promotion / Selling

We live in a world that provides many of us with the tools and opportunities to develop skills in so many things. The opportunities are exciting, but can get downright crazy. This, combined with a seemingly endless ocean of people who are competing with one another for the attention of buyers and clients, raises the question: Will we fair better if we specialise in one or fewer things, thus raising our value at that thing, […]

How to Explode Your Creative Business Through Shameless Honesty

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Brand You / Inspiration / Promotion

Most of us understand the importance of being honest - of being our authentic selves in everyday life. However, I’ve seen that real honesty and transparency is often lacking when it comes to our brands, leadership, careers and businesses, despite these ideas being pushed on us regularly. Following politics for a week shows this to be so. Too many of us underestimate the power of being fully honest in how we present ourselves and do […]

Why You Find Consistently Marketing Your Business So Hard, and How to Make it Effortless

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Clients / Promotion

As I've discussed in many articles, marketing yourself; your art; and your brand, properly and consistently is no longer a commendable choice in your creative business, it is a necessity. You must get into the heads of people you want to work with, and who stand to benefit from consuming your products and services. That's all marketing is. It is doing things that keep people, especially the right kinds of people, aware of you over […]

Three Steps to Figuring Out the Ideal Client for Your Creative Business

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Freelancing / Promotion

Before I get knee deep into this, I wanted to address some of the jargon I’ll be using to describe various concepts and ideas and get it out the way first. When I refer to prospect, I’m talking about anyone who has the potential to hire you, who has not yet done so. When I refer to client, I’m talking about someone who is in the process of working with you - or has worked […]

Is Promoting Your Art Desperate?

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Money / Networking / Promotion

Self promotion and marketing have a bad reputation. Drawing attention to ourselves, our art, and our brands feels like we're showing off or sends the message that we are desperate for work, love and attention. People construct zany narratives to accompany the idea of self promotion, such as the cheesy car salesman, or dodgy late night infomercials. These narratives are drilled into us often whether it be through the friends you talk to, your family […]

How to Expand Your Creative Business: The ‘Daily Drop-By’ 30-Day Challenge

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Clients / Motivation / Promotion / Referrals

Landing new paid work for your creative enterprise can be bloody difficult. Whether you run a bigger creative company or you are a part-timer artist, the biggest challenge very often is to win new assignments or commissions. You've chosen to be your own boss rather than work under somebody else's rules. I hear ya. The freedom to decide when and where to work under your own terms is a delicious idea... ...But with freedom comes […]

Promotion Ideas that Work, from 9 Varied Creative Pros

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Behind Scenes / Business / Creatives / Freelancing / Interviews / Promotion / Social Media

With so many platforms now available to us, we are lucky to have so many options when it comes to getting our work seen by the right audience. But as some strategies will obviously be more effective than others, we wanted to find out how differently approaches differ within various creative fields in the industry. We talked to 9 successful creative working in practices ranging from animation and multidisciplinary design, to fine art and textiles. While […]

12 Ways You Can Outsource Work to Help You Promote Your Creative Business

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Improve Online Efficiency / Productivity / Promotion

There are many forces that can pull us away from making a decision to get outside help in growing our businesses and making things run more effectively. We can often be oblivious to the bubble that ensures we stay stubborn about doing everything ourselves. We tell ourselves that we need to do everything because we are perfectionists. We do it ourselves because we don’t want to spend money or spend it unnecessarily. But time is […]

4 Key Things to Do to Gain Attention for Your Product When Nobody Knows You

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Networking / Productivity / Promotion

I was recently contacted by a designer who had just launched a new range of greetings cards. He wanted to tell the world about his new creations and start generating some sales, but only had a tiny audience to tell. With no one seeing his work, he has to put work into building the audience he needs and bringing attention to his new brand. This is why it’s so important to work on building a […]