Category: Promotion


Should I Be a Master of Many or a Master of One Thing?

We live in a world that provides many of us with the tools and opportunities to develop skills in so many things. The opportunities are exciting, but can get downright crazy. This, combined with a seemingly endless ocean of people...

/ November 23, 2016
Illustration by Alex Mathers

How to Explode Your Creative Business Through Shameless Honesty

Most of us understand the importance of being honest – of being our authentic selves in everyday life. However, I’ve seen that real honesty and transparency is often lacking when it comes to our brands, leadership, careers and businesses, despite...

/ November 15, 2016

Why You Find Consistently Marketing Your Business So Hard, and How to Make it Effortless

As I’ve discussed in many articles, marketing yourself; your art; and your brand, properly and consistently is no longer a commendable choice in your creative business, it is a necessity. You must get into the heads of people you want...

/ November 12, 2016

Three Steps to Figuring Out the Ideal Client for Your Creative Business

Before I get knee deep into this, I wanted to address some of the jargon I’ll be using to describe various concepts and ideas and get it out the way first. When I refer to prospect, I’m talking about anyone...

/ November 11, 2016

Is Promoting Your Art Desperate?

Self promotion and marketing have a bad reputation. Drawing attention to ourselves, our art, and our brands feels like we’re showing off or sends the message that we are desperate for work, love and attention. People construct zany narratives to...

/ November 8, 2016

How to Expand Your Creative Business: The ‘Daily Drop-By’ 30-Day Challenge

Landing new paid work for your creative enterprise can be bloody difficult. Whether you run a bigger creative company or you are a part-timer artist, the biggest challenge very often is to win new assignments or commissions. You’ve chosen to...

/ October 20, 2016

Promotion Ideas that Work, from 9 Varied Creative Pros

With so many platforms now available to us, we are lucky to have so many options when it comes to getting our work seen by the right audience. But as some strategies will obviously be more effective than others, we wanted...

/ June 1, 2016

12 Ways You Can Outsource Work to Help You Promote Your Creative Business

There are many forces that can pull us away from making a decision to get outside help in growing our businesses and making things run more effectively. We can often be oblivious to the bubble that ensures we stay stubborn...

/ March 14, 2016

4 Key Things to Do to Gain Attention for Your Product When Nobody Knows You

I was recently contacted by a designer who had just launched a new range of greetings cards. He wanted to tell the world about his new creations and start generating some sales, but only had a tiny audience to tell....

/ February 25, 2016

How I Work with Top Clients and Gained Freedom by Building My Own ‘Village’

Becoming self-reliant needs to be one of – if not the biggest priority for everyone. Whether you are employed by someone else, run your own business, invest in other businesses, or work freelance, knowing what to do when you are...

/ February 18, 2016