Category Archives: Promotion

Are UnPaid Creative Projects Worth Doing? Here's How They Can Be Are UnPaid Creative Projects Worth Doing? Here's How They Can Be

February 15, 2014 by

It’s an experience many creatives have suffered, particularly early in their careers – taking on a project that promises exposure rather than financial reward.

Often poorly defined and almost never accompanied by a written agreement, the nature of these projects allows the client to tweak, twist, turn, and change the scope of the project at their whim.

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Poor Clients: Who They Are, Why We Work for Them and How to Work with the Best People Poor Clients: Who They Are, Why We Work for Them and How to Work with the Best People

December 10, 2012 by

As creative people, unless we are producing things for no financial reward, and especially those of us who work on an independent basis, attracting and winning clients and customers is effectively the most important aspect of the package of work we do (beyond the creative work itself).

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