Category Archives: Promotion

'Genius Is…', A Comic About Your Inner Genius, by Grant Snider

I recently asked one of my favourite comic artists, Grant Snider of ‘Incidental Comics‘, to create a comic for Red Lemon Club. A lot of his work looks at creativity and creative people, so I felt it a must to bring his perspective to RLC. I was pleased when he happily obliged.

Why No One Likes Your Art: 26 Reasons

You work hard at creating pieces of art, design, writing, music, song and dance. But do people truly like what you do? If you want to do well, earn and survive in this industry, it’s quite important that at least a few people do.

Promo 3.0 Now on Kindle, and Win a New Kindle Paperwhite

**Winner Announced!**

Thank you so much to everyone who put in the time to write a review for the new book. Congratulations to Lisa Ahlstedt from Knoxville, USA for her review of Promo 3.0. Your free brand new Kindle Paperwhite device will make its way to you shortly!

Poor Clients: Who They Are, Why We Work for Them and How to Work with the Best People

As creative people, unless we are producing things for no financial reward, and especially those of us who work on an independent basis, attracting and winning clients and customers is effectively the most important aspect of the package of work we do (beyond the creative work itself).

'Promo 3.0: Promote Your Art, Without the Selling', New ebook from Red Lemon Club

Good news. I finished another book! I’m pretty excited about this one, with it being my mission to get this in front of as many people as possible, with your help.

25 Ways You are Failing at Promoting Yourself, Your Products and Your Work

Self promotion. Whether the words stir up enthusiastic excitement or deep-rooted repulsion inside you, there is no doubt of its importance to those of you for whom attracting clients and buyers is important.

21 Ways to Add Magic to Your Brand and Stand Out as a Creative

I like to talk about the importance of brand when it comes to presenting our products and services to our target market and the world.

It is vital that, in the current climate, where people are clambering over each other to be seen, independent creatives take deliberate action in modelling a clearly defined brand for themselves.

25 Pretty Quick Ways to Create Work Opportunities For You as a Creative

One of the biggest ironies of having a creative service that people need, be it mural painting or writing, is that through inaction, we deny ourselves, as well as others, the chance to actually use our skills and talents.

19 Reasons Your Online Portfolio Gets Barely Any Visits

You are a wonderful artist and you have a great, clean portfolio site featuring lovely new art and pictures you’ve been creating. You’d like more people to see your work and to hopefully get some paid work too.

How to Get Laser Focused by Designing Your Perfect Client

If you’re a creative professional, freelancer or business of any sort, one of the key parts of attracting regular clients, is in deciding on and determining a target market.

These are the people you are not only creating your finished product or service for, but the people you base your entire brand around. Your existence as a creative professional who earns good money from what you do depends on them.

What Are Google+ Circles and How Can they Help Me as a Freelancerș

Like in real life where people tend to have various circles of friends, colleagues and acquaintances, Google’s social network, Google+, allows you to group people into online ‘circles’.

But is grouping your online contacts into circles worth it and what’s the point? I talk a little more about them and their uses here:

Google+ Course for Freelancers Launches!

After several months in the making, I’m pleased to announce the launch of my ecourse for freelancers and small businesses!

‘The Freelancer’s Guide to Winning Incredible Clients through Google+ Mastery’

The step-by-step course, split into three ebooks, has already received a great amount of praise and already a number of great testimonials, which I’m very grateful for.

10 Free Google+ E-Courses Giveaway

Well this is good news!

In the run up to my new e-course’s launch on Tuesday February 7th, I’ll be giving away 10 courses for free.

*Winners Announced!*

Congratulations to those who signed up to the Red Lemon Club Google+ page and wrote a comment. The following 10 people won a free copy of the course. I’ll be contacting you all individually with your prizes. Well done!

Tweet for 60 Days of Free Advertising!

*Winners Announced!*

Congratulations to 5 winners of the 60-days of free advertising, who tweeted and have now been chosen. You all receive 60 days of advertising on Red Lemon Club, Ape on the Moon and the RLC newsletter:

6 Basic Social Media 'No Nos' that are Stopping Freelancers from Winning Clients

We all know that there is plenty of value to be extracted out of social media platforms as a freelancing hero. If you get it just right, you can use social networks as a solid source of wonderful long-term clients. Google+ for example, is one platform that has a lot of potential for finding new connections to turn into clients.

8 Ways Freelancers are Losing Out by Failing to Make Use of Google Plus

I’m very excited about what Google+ can offer freelancing pros in terms of building and engaging with networks of people, winning clients and organising things.

So much so, that I’ve compiled this handy little list, not intended to scare, just to get people thinking about what they might be missing out on by not throwing themselves into the Google+ social theatre. That includes you.

The Promotional Power of Little By Little

When it comes to a strategy for promoting yourself and your work, we often either don’t have one or find it difficult to stick to it over time owing to its complexity. One of the best and most basic approaches in reaching out to people, whether they be new prospects or old clients, is by being the tortoise and not the hare.

6 Easy Ways of Using Writing on the Internet to Promote Yourself

There are so many new ways to promote yourself and your brand on the Internet, some of which involve some form of writing. Below, I’ve taken all the methods that I’ve taken from a free ebook I made, to share here in some detail.

RLC Talks to Illustrator Rod Hunt on Self Promotion (and more!)

Rod Hunt is a London based illustrator and artist who has built a reputation for retro-tinged illustrations and detailed character filled landscapes.

With UK and international clients spanning publishing, design, advertising & new media, he’s illustrated everything from book covers to advertising campaigns, installations and iPhone apps. He’s also the illustrator behind the bestselling Where’s Stig? books for the BBC’s hit TV show Top Gear.

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