Category Archives: Networking

Ditch the Shotgun Approach and Use a Market Map to Focus Your Client-Finding Activities Ditch the Shotgun Approach and Use a Market Map to Focus Your Client-Finding Activities

April 28, 2014 by

In a previous life I had a boss who was a devout advocate of the ‘shotgun’ technique for sales and marketing.

He liked his numbers big and encouraged his team to ‘fire’ emails and calls blindly at a large list of potential customers, hoping something would stick.

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Poor Clients: Who They Are, Why We Work for Them and How to Work with the Best People Poor Clients: Who They Are, Why We Work for Them and How to Work with the Best People

December 10, 2012 by

As creative people, unless we are producing things for no financial reward, and especially those of us who work on an independent basis, attracting and winning clients and customers is effectively the most important aspect of the package of work we do (beyond the creative work itself).

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7 Crucial Things That Will Save You as an Independent Creative Over the Coming Years 7 Crucial Things That Will Save You as an Independent Creative Over the Coming Years

June 12, 2012 by

As most of you will have noticed, the current economic climate isn’t particularly rosy when it comes to available work for us creatives.

Let me rephrase that. The current economic climate isn’t particularly rosy when it comes to available work for a large proportion of us creatives. There are many people out there who, for various reasons, still do earn a very good living from creative projects, and many who are doing better now than they ever have in the past.

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10 Free eBooks: '5 Steps to a Solid Twitter Network' for Freelancers Giveaway 10 Free eBooks: '5 Steps to a Solid Twitter Network' for Freelancers Giveaway

June 11, 2012 by

*Winners Announced!*

Congratulations to the following, who all will receive a free copy of ’5 Steps to a Solid Twitter Network’ –>

Identified by Twitter handle:

@peter_kirkby   |   @LorettaMay   |   @theashleymariah   |   @ncalex   |   @SarahPalisi   |   @jawidesign   |   @AdeMills   |   @Bamidala   |   @Pat_Shelton   |   @aaronburgess88

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What Are Google+ Circles and How Can they Help Me as a Freelancer? What Are Google+ Circles and How Can they Help Me as a Freelancer?

February 22, 2012 by

Like in real life where people tend to have various circles of friends, colleagues and acquaintances, Google’s social network, Google+, allows you to group people into online ‘circles’.

But is grouping your online contacts into circles worth it and what’s the point? I talk a little more about them and their uses here:

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Google+ Course for Freelancers Launches! Google+ Course for Freelancers Launches!

February 7, 2012 by

After several months in the making, I’m pleased to announce the launch of my ecourse for freelancers and small businesses!

‘The Freelancer’s Guide to Winning Incredible Clients through Google+ Mastery’

The step-by-step course, split into three ebooks, has already received a great amount of praise and already a number of great testimonials, which I’m very grateful for.

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10 Free Google+ E-Courses Giveaway 10 Free Google+ E-Courses Giveaway

February 3, 2012 by

Well this is good news!

In the run up to my new e-course’s launch on Tuesday February 7th, I’ll be giving away 10 courses for free.

*Winners Announced!*

Congratulations to those who signed up to the Red Lemon Club Google+ page and wrote a comment. The following 10 people won a free copy of the course. I’ll be contacting you all individually with your prizes. Well done!

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