Category: Networking


Is Promoting Your Art Desperate?

Self promotion and marketing have a bad reputation. Drawing attention to ourselves, our art, and our brands feels like we’re showing off or sends the message that we are desperate for work, love and attention. People construct zany narratives to...

/ November 8, 2016

4 Key Things to Do to Gain Attention for Your Product When Nobody Knows You

I was recently contacted by a designer who had just launched a new range of greetings cards. He wanted to tell the world about his new creations and start generating some sales, but only had a tiny audience to tell....

/ February 25, 2016

How I Work with Top Clients and Gained Freedom by Building My Own ‘Village’

Becoming self-reliant needs to be one of – if not the biggest priority for everyone. Whether you are employed by someone else, run your own business, invest in other businesses, or work freelance, knowing what to do when you are...

/ February 18, 2016

The Best Way to Contact People for Generating New Paid Work

I regularly emphasise that the best thing you can do for your freelance business (or any business, really) is to regularly connect with relevant people. The more of this you do, the more you are ‘front of mind’ and in the...

/ January 15, 2016

How Opportunity Can Be Found Through Everyone You Know

If you are a freelancer, an entrepreneur, work for yourself or a salesperson of some kind, leads are likely the lifeblood of your business. Well, more specifically, cashflow is, but you can’t get paid without bringing in leads. Leads are...

/ January 8, 2016

5 Steps To Stop Feeling Like an Imposter

Editor’s note: This is a guest post from bow-tie making entrepreneur and designer Tim Aton, who writes more good stuff, over here. I wonder if you’re familiar with the term ‘Imposter Syndrome?’ It can wreak havoc on any designer’s self...

/ November 7, 2015

Why Following Up Will Lead to More Opportunities In Your Life

How important do you consider your network of contacts to be to your business? Whether you want to generate a new client project, ask for advice, make a sale or grow your network, your creative business relies on the effectiveness...

/ June 26, 2015

How to Get Illustration Clients Course for Illustrators Launches

9 years in the making, I finally bring to you ‘How to Get Illustration Clients’. This course comes in response to my own frustrations and failures, as well as the feedback I get from all of you regularly about struggling...

/ May 19, 2015

9 Things I’ve Learned from Sleazy Internet Marketing Tactics That Have Changed My Life

I’ve always been fascinated by building and running businesses. Finding ways to generate money and to make an impact from one’s own creative ideas and one’s own hands, without working for someone else, have been a life-long interest. I first...

/ February 27, 2015

Ditch the Shotgun Approach and Use a Market Map to Focus Your Client-Finding Activities

In a previous life I had a boss who was a devout advocate of the ‘shotgun’ technique for sales and marketing. He liked his numbers big and encouraged his team to ‘fire’ emails and calls blindly at a large list...

/ April 28, 2014