How important do you consider your network of contacts to be to your business?
Whether you want to generate a new client project, ask for advice, make a sale or grow your network, your creative business relies on the effectiveness of the communications you make with people who you can serve, and those who stand to benefit you (money, advice, referrals, influence…).
This course comes in response to my own frustrations and failures, as well as the feedback I get from all of you regularly about struggling to bring in client work consistently, and even knowing where to start.
As creative people, unless we are producing things for no financial reward, and especially those of us who work on an independent basis, attracting and winning clients and customers is effectively the most important aspect of the package of work we do (beyond the creative work itself).
Self promotion. Whether the words stir up enthusiastic excitement or deep-rooted repulsion inside you, there is no doubt of its importance to those of you for whom attracting clients and buyers is important.
As most of you will have noticed, the current economic climate isn’t particularly rosy when it comes to available work for us creatives.
Let me rephrase that. The current economic climate isn’t particularly rosy when it comes to available work for a large proportion of us creatives. There are many people out there who, for various reasons, still do earn a very good living from creative projects, and many who are doing better now than they ever have in the past.
To be happy and fulfilled, creatives need to spend the majority of their time creating. To be successful in business, creatives need to spend some time (not a lot!) taking care of basic business concerns. Here’s a list of essential business tips to keep you focused on what’s most important.
Building a network of contacts, whether clients, other professionals in your industry or advisers, is a vital element of your life as a successful creative freelancer. The larger your network of useful people, who can provide new jobs, advice and support, the more opportunities will come your way.