Why Following Up Will Lead to More Opportunities In Your Life

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How important do you consider your network of contacts to be to your business? Whether you want to generate a new client project, ask for advice, make a sale or grow your network, your creative business relies on the effectiveness of the communications you make with people who you can serve, and … [Read more...]

How to Get Illustration Clients Course for Illustrators Launches

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9 years in the making, I finally bring to you 'How to Get Illustration Clients'. This course comes in response to my own frustrations and failures, as well as the feedback I get from all of you regularly about struggling to bring in client work consistently, and even knowing where to … [Read more...]

9 Things I’ve Learned from Sleazy Internet Marketing Tactics That Have Changed My Life

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I’ve always been fascinated by building and running businesses. Finding ways to generate money and to make an impact from one's own creative ideas and one's own hands, without working for someone else, have been a life-long interest. I first picked up the book: Starting an Online Business for … [Read more...]

Ditch the Shotgun Approach and Use a Market Map to Focus Your Client-Finding Activities

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In a previous life I had a boss who was a devout advocate of the ‘shotgun’ technique for sales and marketing. He liked his numbers big and encouraged his team to ‘fire’ emails and calls blindly at a large list of potential customers, hoping something would stick. This technique spread our … [Read more...]

Do You Map Your Client Universe? How ‘Customer Relationship Management’ Can Fix a Lost Creative Career

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For an independent creative, bringing in regular work is important. Obviously. Not only do consistent projects equal consistent income, but life is a lot calmer and more rewarding when your time is filled with projects and not panic. Business literature will advise any freelancer, regardless … [Read more...]