As creative people, unless we are producing things for no financial reward, and especially those of us who work on an independent basis, attracting and winning clients and customers is effectively the most important aspect of the package of work we do (beyond the creative work itself).
As you’ve no doubt seen me write about a good deal, keeping a blog* is one of the things I most consistently recommend as a means to so many fruitful things, including self-promotion, building credibility as an expert in something, and self-teaching/learning/discovery.
You are a wonderful artist and you have a great, clean portfolio site featuring lovely new art and pictures you’ve been creating. You’d like more people to see your work and to hopefully get some paid work too.
You might have noticed that my sites ‘Ape on the Moon’ and this one have pretty large Twitter followings. This isn’t something that is down to the content of the sites on their own.
A lot of independent creative professionals, who have a service and even products to offer, might find occasional success in getting paid work and selling products.
This might be all good and well, but if you have any interest in staying afloat in the industry over a substantial period of time, it is essential to understand a system that allows for winning new projects and selling products regularly over the long term.
**Winners of FREE EBOOK announced** (Tue, 9th Mar)
Congratulations to all winners and thank you ALL for taking part, and for such excellent and sometimes very funny comments.
The winners of the book are as follows – please contact me, otherwise I will be contacting you all individually with the free book on Wednesday/Thursday…
A few weeks ago I asked subscribers to my mailing list the following question:
What is the #1 area you need help with, in terms of promoting your work online?
Many of you responded with some great questions. This post will take a selection of them, and I will do my best to answer them. If you have anything to add, don’t hesitate to contribute within the comments section of this post.
The 5 ‘tweeters’ who have won 60 day-long advertising spots on this site are as follows:
Congratulations guys – I will be contacting you all shortly.
A huge element to successful self-promotion, and marketing in general, lies in motivating the right people, namely your target market (your potential clients, fans etc) to take action.
This could be in the form of using your services, commissioning work from you, buying your products, spreading the word about you, and so on.
A lot of us get tangled up in trying to promote ourselves online without realising the value in joining forces more often with other people who exist on the web.
It can be a wise way to expand your network, pool resources and save time and work.
There are already millions of blogs floating around in the cyber cosmos, and new ones are popping up every second. If that isn’t enough, all kinds of people are expressing their views, joining in discussions, and just stopping by to say hello in the form of comments left on blogs.
Social media has taken the world by storm (or at least small proportion of it!) over the last few years. As a successful creative freelancer you risk being trampled on by the commotion unless you rise up and embrace all that it has to offer.
Building an exceptional brand and a positive image that reflects you as a creative person, freelancer, even office worker, is crucial for those expecting long-term success and growth.
Getting your work and your brand out into the world is the flip side of the creative freelancing coin.