Seven years ago, I started legitimately freelancing for the first time.
I was so stoked. “If I can find just one or two new clients every month,” I thought to myself, “I’ll be making more than I could at a desk job, doing something I love and with more free time than ever.”
There are many reasons why creative professionals do really well in business.
They have an exceptional product. Their skills are refined and glass sharp after years of practice. They’re motivated. They are on top of their finances. They know how to create work that is commercial, and they are great at marketing themselves.
If there’s one thing that has surprised me most about working freelance, it’s the sense of community amongst those who work for themselves.
Everyone, no matter how experienced, seems interested to hear the stories of others: what inspired them to set out on their own, how they dealt with any hesitations before taking the leap, and how they controlled their nerves once they began.
Two of the best things you can do for your business are 1) coming up with fresh, innovative ideas, and 2) maintaining an inspired and motivated vigour in you as a business owner, freelancer or creative person.
Here’s something to think about. Many of you run creative businesses that rely on word of mouth advertising and promotion. A lot of the business you get comes from people talking about you in a positive light, getting good reviews, referrals and recommendations.
My awesome Red Lemon Club subscribers have been sending me career pains, struggles and gripes in large numbers over the past four years. There are many things we as creatives struggle with, are confused by and just plain don’t understand.
The world is moving. Recession or not, there is no doubt that human society is experiencing rapid change, progression, and a shift in the way we interact, do business, create, and experience reality.
I’ve put together a list of some of the bigger and noticeable challenges being faced by those in the creative industries in today’s world. I’ve also included some suggestions on what you can do to deal with them.
Getting ahead inevitably requires communicating with the right people, especially influential ones. But it’s not always easy to get through or even get noticed. Read our comic for ideas that could help you succeed: