All posts filed under: Clients

Should I Be a Master of Many or a Master of One Thing?

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Clients / Promotion / Selling

We live in a world that provides many of us with the tools and opportunities to develop skills in so many things. The opportunities are exciting, but can get downright crazy. This, combined with a seemingly endless ocean of people who are competing with one another for the attention of buyers and clients, raises the question: Will we fair better if we specialise in one or fewer things, thus raising our value at that thing, […]

Why You Find Consistently Marketing Your Business So Hard, and How to Make it Effortless

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Clients / Promotion

As I've discussed in many articles, marketing yourself; your art; and your brand, properly and consistently is no longer a commendable choice in your creative business, it is a necessity. You must get into the heads of people you want to work with, and who stand to benefit from consuming your products and services. That's all marketing is. It is doing things that keep people, especially the right kinds of people, aware of you over […]

How to Expand Your Creative Business: The ‘Daily Drop-By’ 30-Day Challenge

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Clients / Motivation / Promotion / Referrals

Landing new paid work for your creative enterprise can be bloody difficult. Whether you run a bigger creative company or you are a part-timer artist, the biggest challenge very often is to win new assignments or commissions. You've chosen to be your own boss rather than work under somebody else's rules. I hear ya. The freedom to decide when and where to work under your own terms is a delicious idea... ...But with freedom comes […]

If You Seek Admiration, Your Audience Will Leave You

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Brand You / Clients / Selling

I’ve spent much of the last nine years of my life working for myself in several avenues. I’ve run two fairly highly-trafficked blogs that make money and employ several people; a successful graphic art business; a successful consultancy business, built an online social media following to over 120,000 people, and have self published several books that have sold (I’m not in the big leagues - yet - but they do sell). As such, I’ve had […]

How I Work with Top Clients and Gained Freedom by Building My Own ‘Village’

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Clients / Inspiration / Networking / Promotion

Becoming self-reliant needs to be one of - if not the biggest priority for everyone. Whether you are employed by someone else, run your own business, invest in other businesses, or work freelance, knowing what to do when you are on your own is vital. Self-reliance is freedom, and there are many things that contribute to your understanding of what is required of you to be totally free. Self-reliance does not mean living the life […]

How Several Creatives Are Using Social Media to Win Clients

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Brand You / Clients / Social Media / Taking Action

Editor's note: This is a guest post from freelance video creator and podcaster Steve Folland. He runs a podcast: Being Freelance - that discusses the freelancing life with a range of creatives. A lot of freelancers I talk to for the podcast find escape from the isolation of freelancing in social media. For them it really is a social experience. Twitter is a great way to chat to like-minded people. Likewise, Facebook groups can provide real support and […]

The Best Way to Contact People for Generating New Paid Work

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Clients / Networking / Promotion

I regularly emphasise that the best thing you can do for your freelance business (or any business, really) is to regularly connect with relevant people. The more of this you do, the more you are ‘front of mind’ and in the thoughts of your prospects and people important to you. This is where a lot of your opportunities for work and projects will come from. These people can include prospective clients, but they can, and should, […]

How Opportunity Can Be Found Through Everyone You Know

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Business / Clients / Networking

If you are a freelancer, an entrepreneur, work for yourself or a salesperson of some kind, leads are likely the lifeblood of your business. Well, more specifically, cashflow is, but you can't get paid without bringing in leads. Leads are people who have demonstrated an interest in buying from you or hiring you in some form. In other words, leads are the embodiment of opportunities. Each and every person we reach out to, whether it […]

5 Steps To Stop Feeling Like an Imposter

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Brand You / Clients / Networking / Promotion

Editor's note: This is a guest post from bow-tie making entrepreneur and designer Tim Aton, who writes more good stuff, over here. I wonder if you're familiar with the term 'Imposter Syndrome?' It can wreak havoc on any designer’s self esteem. No matter what level you're at, no matter how many clients you have, at some point, every designer has asked the question: “am I the real deal?” or “am I worthy enough to call […]

What Three People Thought of Alex’s ‘Get Illustration Clients’ Course and Coaching

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Behind Scenes / Business / Clients

It's been a few months since I launched my 'How to Get Illustration Clients' course after working with various 'guinea pig' clients, not to mention learning from my own experiences as an illustrator over the last nine years. I got in touch with some of those who have worked with my strategies from the course so that you could get a sense of whether what I taught them, either through the online course or coaching, […]