You’ll hear me talk a lot about the importance of earning money and driving revenue as a priority over all else. Too many of us scoot around the importance of a strong, humming cash flow, instead placing more emphasis on things like pursuing passion; dreams, and ‘doing what you love’.
The message we’re getting about the global economic situation via the media is clear: it ain’t great. And it does not look set to improve any time soon.
Particularly for the masses. The self employed, and small to medium businesses look set to struggle for the most part for a long time to come.
Our web genius Tahir, has created a really nice way of showing the most popular post based on page views from each of every month in 2014.
Here are Red Lemon Club’s most popular posts of last year.
Imagine what it would be like if you could predict your income every month.
What am I talking about? How could anyone predict their income. Don’t be silly. Right?
I’m not talking about receiving a paycheque from your employer.
There is a spectrum that exists, running between working for someone else and working for yourself. Theoretically, the ultimate state of the ‘working for yourself’ end of the spectrum is having money work for you and not requiring to do any work at all.
Seven years ago, I started legitimately freelancing for the first time.
I was so stoked. “If I can find just one or two new clients every month,” I thought to myself, “I’ll be making more than I could at a desk job, doing something I love and with more free time than ever.”
There are many reasons why creative professionals do really well in business.
They have an exceptional product. Their skills are refined and glass sharp after years of practice. They’re motivated. They are on top of their finances. They know how to create work that is commercial, and they are great at marketing themselves.
What’s the best way you can generate new client projects each month?
At Red Lemon Club, we are all about simplicity and being direct when it comes to getting things done.
Let’s be honest here. Most of us want more time and more money. Both will help us create more art.
This is what we love to do.
But making money is hard and it takes time, you say! You don’t know where to start and how to maximise your earnings.
Whether we actively pursue clients we want for our small businesses or not, there are instances when we may be repelling the people who could otherwise have worked very well with us.
Lots of us want to run a business. Lots of us dream of doing our own thing, doing what we love to do, and making money from it. Lots of us dream of being self-reliant.
You may hear me talk about target markets a lot around these parts. Obviously I care that setting narrow and well-defined target markets are good for business, and great for sanity.