My awesome Red Lemon Club subscribers have been sending me career pains, struggles and gripes in large numbers over the past four years. There are many things we as creatives struggle with, are confused by and just plain don’t understand.
How comfortable are you with the idea of calling yourself an ‘entrepreneur’?
Even if the word itself is a little trite, the basic meaning behind it is solid enough for the purpose of this conversation. Anyone working as a creative who works for themselves and initiates their own projects, which I imagine is most of you, can be thought of as such.
Looking for clients for your creative service? Do you have absolutely everything in place in order for your business to work in the best, most effective way possible? This comic shows you what’s important.
The idea of doing creative work to make money, over doing it for love has often been met with scorn and heated opposition. Understandably so.
I want to talk about why, in most cases, people are wrong to resist the idea. I’m taking a gulp, because I know this could prove to be a contentious topic of discussion, but something I believe is true, and often ignored.
As creative people, unless we are producing things for no financial reward, and especially those of us who work on an independent basis, attracting and winning clients and customers is effectively the most important aspect of the package of work we do (beyond the creative work itself).
Self promotion. Whether the words stir up enthusiastic excitement or deep-rooted repulsion inside you, there is no doubt of its importance to those of you for whom attracting clients and buyers is important.
I like to talk about the importance of brand when it comes to presenting our products and services to our target market and the world.
It is vital that, in the current climate, where people are clambering over each other to be seen, independent creatives take deliberate action in modelling a clearly defined brand for themselves.
As most of you will have noticed, the current economic climate isn’t particularly rosy when it comes to available work for us creatives.
Let me rephrase that. The current economic climate isn’t particularly rosy when it comes to available work for a large proportion of us creatives. There are many people out there who, for various reasons, still do earn a very good living from creative projects, and many who are doing better now than they ever have in the past.
You are a wonderful artist and you have a great, clean portfolio site featuring lovely new art and pictures you’ve been creating. You’d like more people to see your work and to hopefully get some paid work too.