Category Archives: Business

Four Monthly Number Targets Every Independent Creative Winner Should Know Four Monthly Number Targets Every Independent Creative Winner Should Know

February 25, 2014 by

What’s one of the biggest secrets to maintaining focus?

Setting, aiming for and taking action on a number.

Number? What do I mean by numbers? Phone numbers? No sir. The numbers I’m referring to are target numbers: those you aim to hit for each month or year in order to stay committed and focused on a particular task or action.

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Are UnPaid Creative Projects Worth Doing? Here's How They Can Be Are UnPaid Creative Projects Worth Doing? Here's How They Can Be

February 15, 2014 by

It’s an experience many creatives have suffered, particularly early in their careers – taking on a project that promises exposure rather than financial reward.

Often poorly defined and almost never accompanied by a written agreement, the nature of these projects allows the client to tweak, twist, turn, and change the scope of the project at their whim.

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