Seven years ago, I started legitimately freelancing for the first time.
I was so stoked. “If I can find just one or two new clients every month,” I thought to myself, “I’ll be making more than I could at a desk job, doing something I love and with more free time than ever.”
There are many reasons why creative professionals do really well in business.
They have an exceptional product. Their skills are refined and glass sharp after years of practice. They’re motivated. They are on top of their finances. They know how to create work that is commercial, and they are great at marketing themselves.
Two of the best things you can do for your business are 1) coming up with fresh, innovative ideas, and 2) maintaining an inspired and motivated vigour in you as a business owner, freelancer or creative person.
Here’s something to think about. Many of you run creative businesses that rely on word of mouth advertising and promotion. A lot of the business you get comes from people talking about you in a positive light, getting good reviews, referrals and recommendations.
What’s one of the biggest secrets to maintaining focus?
Setting, aiming for and taking action on a number.
Number? What do I mean by numbers? Phone numbers? No sir. The numbers I’m referring to are target numbers: those you aim to hit for each month or year in order to stay committed and focused on a particular task or action.