Category Archives: Business

Four Monthly Number Targets Every Independent Creative Winner Should Know Four Monthly Number Targets Every Independent Creative Winner Should Know

February 25, 2014 by

What’s one of the biggest secrets to maintaining focus?

Setting, aiming for and taking action on a number.

Number? What do I mean by numbers? Phone numbers? No sir. The numbers I’m referring to are target numbers: those you aim to hit for each month or year in order to stay committed and focused on a particular task or action.

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Are UnPaid Creative Projects Worth Doing? Here's How They Can Be Are UnPaid Creative Projects Worth Doing? Here's How They Can Be

February 15, 2014 by

It’s an experience many creatives have suffered, particularly early in their careers – taking on a project that promises exposure rather than financial reward.

Often poorly defined and almost never accompanied by a written agreement, the nature of these projects allows the client to tweak, twist, turn, and change the scope of the project at their whim.

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What Problems Are You Solving? How Great Artists Think Like Entrepreneurs What Problems Are You Solving? How Great Artists Think Like Entrepreneurs

September 10, 2013 by

How comfortable are you with the idea of calling yourself an ‘entrepreneur’?

Even if the word itself is a little trite, the basic meaning behind it is solid enough for the purpose of this conversation. Anyone working as a creative who works for themselves and initiates their own projects, which I imagine is most of you, can be thought of as such.

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For Money or Passion? Why You Need to Do Creative Work for the Money For Money or Passion? Why You Need to Do Creative Work for the Money

June 11, 2013 by

The idea of doing creative work to make money, over doing it for love has often been met with scorn and heated opposition. Understandably so.

I want to talk about why, in most cases, people are wrong to resist the idea. I’m taking a gulp, because I know this could prove to be a contentious topic of discussion, but something I believe is true, and often ignored.

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