There is a spectrum that exists, running between working for someone else and working for yourself. Theoretically, the ultimate state of the ‘working for yourself’ end of the spectrum is having money work for you and not requiring to do any work at all.
Seven years ago, I started legitimately freelancing for the first time.
I was so stoked. “If I can find just one or two new clients every month,” I thought to myself, “I’ll be making more than I could at a desk job, doing something I love and with more free time than ever.”
There are many reasons why creative professionals do really well in business.
They have an exceptional product. Their skills are refined and glass sharp after years of practice. They’re motivated. They are on top of their finances. They know how to create work that is commercial, and they are great at marketing themselves.
What’s the best way you can generate new client projects each month?
At Red Lemon Club, we are all about simplicity and being direct when it comes to getting things done.
Let’s be honest here. Most of us want more time and more money. Both will help us create more art.
This is what we love to do.
But making money is hard and it takes time, you say! You don’t know where to start and how to maximise your earnings.
Whether we actively pursue clients we want for our small businesses or not, there are instances when we may be repelling the people who could otherwise have worked very well with us.
Lots of us want to run a business. Lots of us dream of doing our own thing, doing what we love to do, and making money from it. Lots of us dream of being self-reliant.
You may hear me talk about target markets a lot around these parts. Obviously I care that setting narrow and well-defined target markets are good for business, and great for sanity.
Two of the best things you can do for your business are 1) coming up with fresh, innovative ideas, and 2) maintaining an inspired and motivated vigour in you as a business owner, freelancer or creative person.
Here’s something to think about. Many of you run creative businesses that rely on word of mouth advertising and promotion. A lot of the business you get comes from people talking about you in a positive light, getting good reviews, referrals and recommendations.
What’s one of the biggest secrets to maintaining focus?
Setting, aiming for and taking action on a number.
Number? What do I mean by numbers? Phone numbers? No sir. The numbers I’m referring to are target numbers: those you aim to hit for each month or year in order to stay committed and focused on a particular task or action.
It’s an experience many creatives have suffered, particularly early in their careers – taking on a project that promises exposure rather than financial reward.
Often poorly defined and almost never accompanied by a written agreement, the nature of these projects allows the client to tweak, twist, turn, and change the scope of the project at their whim.