Red Lemon Club is linking up with colourful UK design powerhouse Kate Moross for some insight, a giveaway of a ticket to one of her talks in London, plus five copies of her new book: ‘Make Your Own Luck: A DIY Attitude to Graphic Design and Illustration‘.
Here’s something to think about. Many of you run creative businesses that rely on word of mouth advertising and promotion. A lot of the business you get comes from people talking about you in a positive light, getting good reviews, referrals and recommendations.
What’s one of the biggest secrets to maintaining focus?
Setting, aiming for and taking action on a number.
Number? What do I mean by numbers? Phone numbers? No sir. The numbers I’m referring to are target numbers: those you aim to hit for each month or year in order to stay committed and focused on a particular task or action.
It’s an experience many creatives have suffered, particularly early in their careers – taking on a project that promises exposure rather than financial reward.
Often poorly defined and almost never accompanied by a written agreement, the nature of these projects allows the client to tweak, twist, turn, and change the scope of the project at their whim.
For an independent creative, bringing in regular work is important. Obviously.
Not only do consistent projects equal consistent income, but life is a lot calmer and more rewarding when your time is filled with projects and not panic.
Introducing a new series of interviews, features and documentaries from Red Lemon Club, the ‘RLC Creative Influencers‘ series seeks to tap into the minds of some of the world’s most interesting and influential creative people.
My awesome Red Lemon Club subscribers have been sending me career pains, struggles and gripes in large numbers over the past four years. There are many things we as creatives struggle with, are confused by and just plain don’t understand.
How comfortable are you with the idea of calling yourself an ‘entrepreneur’?
Even if the word itself is a little trite, the basic meaning behind it is solid enough for the purpose of this conversation. Anyone working as a creative who works for themselves and initiates their own projects, which I imagine is most of you, can be thought of as such.
Looking for clients for your creative service? Do you have absolutely everything in place in order for your business to work in the best, most effective way possible? This comic shows you what’s important.
The idea of doing creative work to make money, over doing it for love has often been met with scorn and heated opposition. Understandably so.
I want to talk about why, in most cases, people are wrong to resist the idea. I’m taking a gulp, because I know this could prove to be a contentious topic of discussion, but something I believe is true, and often ignored.