All posts filed under: Brand You

How to Explode Your Creative Business Through Shameless Honesty

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Brand You / Inspiration / Promotion

Most of us understand the importance of being honest - of being our authentic selves in everyday life. However, I’ve seen that real honesty and transparency is often lacking when it comes to our brands, leadership, careers and businesses, despite these ideas being pushed on us regularly. Following politics for a week shows this to be so. Too many of us underestimate the power of being fully honest in how we present ourselves and do […]

How a Death Metal Rocker Built a World Renowned Graphic Design Company

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Brand You / Inspiration / Interviews

Radim Malinic is a good friend of mine who consistently amazes me with his ability to produce things of true quality. I suppose this is less of a surprise when you consider that his main philosophy is to focus on quality work, no matter who you're working for. Just looking through these images demonstrates his eye for colour, structure, strong design, and great presentation. His graphic design business Brand Nu was built from scratch, and now […]

If You Seek Admiration, Your Audience Will Leave You

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Brand You / Clients / Selling

I’ve spent much of the last nine years of my life working for myself in several avenues. I’ve run two fairly highly-trafficked blogs that make money and employ several people; a successful graphic art business; a successful consultancy business, built an online social media following to over 120,000 people, and have self published several books that have sold (I’m not in the big leagues - yet - but they do sell). As such, I’ve had […]

An Interview with ‘Intern’ Magazine Creator Alec Dudson

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Brand You / Interviews

While intern has established itself as an invaluable platform for young creative talent both with its content and ethical perspective, it's an ongoing discussion which resides in its foundations. When Alec Dudson launched the publication, he did so with the intent to open up a dialogue. It's a subject with which he has first-hand experience and believes to be an essential topic for the industry to be talking about. We had a chat with Alec and […]

Tokyo-Based 3D Illustrator Ryogo Toyoda on the Importance of Being Different

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Brand You / Creatives / Featured

Japanese designer, Ryogo Toyoda creates visually electric 3D illustrations in bright, pop colours that illuminate the screen. It's a striking, vivid aesthetic he was able to develop after making the decision to step away from the other areas of design in which he had been working to make the kind of vibrant imagery he had always wanted. https://player.vimeo.com/video/126876365?color=ff0179 Read More

How Several Creatives Are Using Social Media to Win Clients

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Brand You / Clients / Social Media / Taking Action

Editor's note: This is a guest post from freelance video creator and podcaster Steve Folland. He runs a podcast: Being Freelance - that discusses the freelancing life with a range of creatives. A lot of freelancers I talk to for the podcast find escape from the isolation of freelancing in social media. For them it really is a social experience. Twitter is a great way to chat to like-minded people. Likewise, Facebook groups can provide real support and […]

How to make your brand more credible to attract bigger clients

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Brand You / Remarkability / Selling

If you have a brand, sell products, or provide skilled services, on top of an outstanding product, you need to be believable in order for clients to want to work with you. As someone who has run his own graphic art business over the last eight years with an interest in working with the very best, I’ve taught myself a good deal on this area. You need to be credible. Read More