Why No One Likes Your Art: 26 Reasons


You work hard at creating pieces of art, design, writing, music, song and dance. But do people truly like what you do? If you want to do well, earn and survive in this industry, it’s quite important that at least a few people do.

What follows might come as a reminder of your brilliance but it could also be a reality adjustment for some of you. The aim here is to reveal some of the things that turn away people from the art that you create, so that you can start with greater clarity to really make the most of what you can offer the world.*

*This is not to say that I regard my own work to be great; I still feel I have only just started. We are all in this together and I too am learning every day.

Some of these reasons are common sense. Some of it might really help you; some might surprise you and some of it you’ll see is pretty unfair. This is the nature of the art world, and it is also dependant on the specific industry you’re in, with some being a lot more reliant on trend than others.

Despite all this, it is my aim that you come away from this with a refreshed sense of what you might be doing wrong, what you are getting right and what you can do to put yourself in the best possible position.

Here we go…

1. It’s not refined yet

You simply haven’t got to a stage where your style and presentation of the work you do is honed and refined. This means you reach a point where your work possesses a level of clarity and is distinctly your own. This takes time and practice, but people will notice when you get there.

2. It’s not targeted

Not having an idea of who the end user or admirer of your creations actually is, will muddy your decision-making process and affect the clarity and message behind your work.

“Art, especially the visual stuff, requires some grasp of colour, light and layout.”

3. It’s been done already

Emulating and taking from other artists early on as you develop a style and a voice is perfectly fine, in my view. But don’t expect people to fall head over heels for your stuff if it isn’t original.

4. You don’t understand light/colour balance and composition

Art, especially the visual stuff, requires some grasp of colour, light and layout. In writing, the equivalent would be along the lines of pacing and sentence structure. These compositional ‘rules’ apply to all other forms of creative work.

Make sure you ‘get’ these basics before expecting people to like what it is you do.

5. You don’t know why you are doing something

Knowing ‘why’ means having an understanding of how your art will serve the end user. I use the term ‘user’ in a broad sense, encompassing admirers and fans, as well as users of a product. For example, in understanding what message you are putting across to readers of a magazine to which you are providing illustrations.

Knowing why in this way creates real clarity of purpose, which will have a direct effect on the work you create.

6. It lacks consistency

Having some form of consistency in what you produce is important. People recognise your style, it builds credibility as an artist, strengthens your brand, and looks professional.

Staying focused in this regard is therefore important.

7. You’re not making sacrifices

It’s not everyone who has the balls to consistently make truly great work. Some things need switching off in order for your own creative spark to flourish long enough to ignite into fire.

Strategically saying no to things that obstruct this is very necessary. You very likely know what these things are.

8. It’s not fashionable

This is when it helps to be aware of what kinds of things people are drawn to at any point in time.

I’m not an advocate of shifting your style according to fashions. These come and go, and the real artist is the one that is leading or bypassing the trends. Just make sure you aren’t working to a style that is clearly emulating something that isn’t ‘fashionable’ in your corner any longer.

“Look towards something greater than yourself.”

9. Your portfolio is poor

Cut out the stuff that is subtracting from the quality and excellence of your portfolio collection. Don’t include crap work and keep work of different mediums, or entirely different styles within separate portfolios.

Overlapping painting and photography within a single collection, for example, will only serve to detract from the clarity that you are aiming to achieve as a creative pro.

10. You lack a purpose

Know why it is you do what you do at a level beyond the end user experience.

Look towards something greater than yourself. Take pictures professionally to contribute to society, over solely making you look good. A solid purpose in this way will motivate you, thus leading to better work, and work that people are drawn to who also share your purpose.

11. You aren’t well known

Whether you like it or not, there is a lot of power rooted in people knowing you and talking about you. Your work literally will appear more appealing to people if they know other people talk positively about it, well beyond someone’s rational response to a piece of art.

This is helped through building up credibility and exposure over time through the work you create, putting up testimonials, the way in which you promote yourself, meeting people, and just getting your name out there.

12. You’re just creating

There is a difference between simply creating something new, and creating something new that builds on your previous work or experiences. What made Picasso fascinating was not simply a single painting of his. His whole body of work was interesting to so many because of the progression he’d show in what he was creating.

Ernest Hemingway drew a huge amount out of his personal experiences during wartime and from his time in Africa. These were things that added great depth to his writing, even though he apparently wrote a lot of poor stuff before getting highly skilled over time. Think about how this applies to you.

“Don’t expect to be brilliant in a short space of time.”

13. You don’t present it well

Take care over the presentation surrounding all of your work. This means a well designed website and a portfolio that demonstrates real care and pride has gone into it. Good presentation is half the battle.

14. You haven’t given it enough time and practice

Don’t expect to be brilliant in a short space of time. There’s no side-stepping around improvement through putting in the hours and minutes, and practice in honing a style and a skill. It takes time. Know this, and enjoy the journey.

15. You don’t understand ‘cool’

I’ve talked about the importance of grasping the concept of ‘cool’ and incorporating it into your art and the presentation of your art. I talked about cool as the fascinating quality that encapsulates an up to date awareness of what really interests people, and being original, honest and authentic as you go about delivering it.

This awareness is not something anyone is simply born with. Put in the research; learn about what your people like; and you can generate cool work.

Different audiences are matched to different forms of cool, which is why it pays to know what type of person reacts well to your work and tailor what you do towards them, instead of trying to reach everyone.

When a few people react to your work with an: ‘oh, that’s so cool!’ response, you know you’ve cracked it.

“When you achieve skill in something, you switch from observer to owner.”

16. It lacks emotion

This means your art either fails to transmit any of your own emotion conveyed through the work, or it fails to kindle any emotional response in the person experiencing your art. Both are important.

17. It lacks skill

This ties in with practicing over time, but deserves to be mentioned on its own. Skill is something that, by its very nature, requires ongoing, repetitive practice. After some time, you get to a certain level at which the way you work could be considered skillful. Prior to this, you are an observer and a student.

When you achieve skill in something, you switch from observer to owner, and your creations take on a whole new form.

18. The work itself lacks care

Ok, so there is such a thing as creative licence, and this plays a role in dimming the line between interesting and experimental work and poor skill, but if you are genuinely not putting everything you have into taking care over your creations, this will cheapen them.

The result? Work that isn’t made to its full potential, and unhappy customers and/or disinterested viewers.

“Understand your user too. Understand them really well.”

19. You aren’t generating exposure

You’ve heard it before. If you don’t put in the effort to get eyeballs in front of your work (and the right kinds of eyeballs at that), no matter how masterful the work is, you won’t get very far in terms of gaining a positive response from people, let alone any response.

This applies to all your best work, because if you promote one piece well, but no one knows your other work, and have therefore not grown in approval of you (including through social proof), that piece may not generate the response it deserves.

People are funny creatures, and react with some distrust towards things they are unfamiliar with. People respond better to things they trust; and this leads to good previous exposure of your art.

20. You are too interested in yourself

An ego-driven creative process can be great, if you make good use of emotional energy and express it through the work. But be careful about how self-interest can harm the experience other people have of what you do.

Perhaps you are making things that are of interest to you, but will it interest others? Understand your user too. Understand them really well.

21. You lack passion for your work

The passion, obsession or interest you have for what you do is undoubtedly felt by others through what you create. If you have none, it will show, so find something to get passionate, ideally obsessed, about. It makes actually getting work done easier too.

22. You don’t do much else interesting

The art you make is almost, if not as important, as the stuff you do that forms the context around it. Do fun, unusual, weird, exciting things with your life outside of the work you do, and make people aware of it too. It will make a difference as to how people perceive you, and also your art.

“Remain focused on making more with less.”

23. You are seeking approval

There is a fine line between creating with an understanding of what makes people tick, and creating with the specific intention of impressing people. When you are seeking approval, you are only focused on outcome, and you are trying to do something specific based on a preconceived idea of what you think people like, instead of letting the work flow naturally from you.

The danger lies in diverting your attention away from the process of creating. The perfect balance lies in knowing why you’re creating (to spread joy? To make people think? To inspire? To inform?) whilst maintaining a solid presence with the work.

Granted, finding this balance is one of the more complicated aspects of creating good and meaningful work, where feedback over time can be the best guide.

Approval will come after you quit trying, and simply do.

24. You spread yourself too thinly

The best art springs out of a determination to remain focused on making more with less. Taking on too much will inevitably result in less concerted effort placed on more stuff, and your work will suffer as a result.

Get really good at one thing. Excel at one thing, before moving on to the next if you must. All else is distraction.

25. You aren’t aware of the world around you

Maintaining a healthy interest in the world around us and the knowledge accrued through doing so will add a depth to your art and the service you provide for the better. I wrote in another post that eradicating ignorance is one of the biggest hurdles to progress of any kind. It will likely benefit your creativity too.

26. You take it too seriously

This is easier said than done if you care a great deal for your craft. However, often the thing you need most in improving the quality of your work is to shift your mindset. Make a conscious decision to enjoy your process, your business, your customers.

Calming down and seeing the joy in what you do will have a profound effect on your output.

I could probably write much more on this topic, but I’ll stop here for now. These points demonstrate that creating likeable, loved art is not restricted to the gifted few, but available to anyone who makes conscientious steps in making it happen.

An awareness of what works and what impedes your progress can make all the difference in how others respond to your creative contribution to the world.

As always, I’m interested in seeing your feedback and your thoughts, which you can add to the comments area below. Do sign up to the tips newsletter and share this post via social media too. I will be very grateful.

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  • Alex Mathers


  • Alex Mathers

    Thank you Fran!

  • Alex Mathers

    Cheers Lewis!

  • Alex Mathers

    thanks, Anko, nice point!

  • Ian Topple

    I don’t agree completely with #24. I feel that you need to have more than one skill in order to get a job in anything art related these days. Especially as a graphic designer.

  • Alex Mathers

    I’ve been meaning to write a post dedicated to just this issue. Yes, I do agree that having additional skills is great, particularly for employers, and that will certainly increase your value, yet to have a core skill that is outstanding is really important too.

  • Ian Topple

    Thanks for the quick reply. I do think you make a good point but having a core skill that is outstanding is certainly not easy and can take a long time to develop.

  • Scott Gray

    I think you just proved his point because now you sound so interesting I want to view your art- “burlesque parasailing over waterfalls”. No, this is not a perverted curiosity either! (I hope i didn’t double post this).

  • Su’ana Mompittseh

    Very well said! This would be good to save and read over and over…every few months, there are some great reminders in what you say! :)

  • mahendra singh

    You can be a successful artist without being able to draw, design or conceptualize coherently. And aping the latest fashion is exactly how a style becomes fashionable … hordes of illustrators and ADs live and die by the latest fashion … it’s called being “cool”. This article says some very good things but some of these precepts are non-productive.

  • Alex Mathers

    Thanks Mahendra, good points. As was written, the best art is a step ahead of fashion, on a parallel highway, but the stuff that does not sell is not aided by being of a dated fashion.

  • Daniel

    Doesn’t really matter what people think, what counts is that you do what you love. Following all these points above seems like not following your true self its following what someone tells you. Just do what you love, doesn’t matter if you are popular or not, this is bullshit. Don’t change yourself for people to like your art as long as you are true to your self and your art don’t be afraid to show what you got inside, be confident. And it doesn’t matter what is around you, its whats inside you that matters, that way you will affect the exterior not let the exterior affect you. Don’t do work for money first, do it with passion.

  • Alex Mathers

    Thanks Daniel!

  • Pingback: Why aren't you selling more online?()

  • Fryda Wolff

    Faaaaaaaaaaaaaaaaaaahbulously written and applicable to any medium or creative art. Sharing the heck out of it.

  • Sally Smith

    um excuse me like wat
    u tell me 2 have a passion but then u tell me 2 not take it 2 seriously like
    wat u tryin 2 tell me? idk wat u mean like

    wat 2 i just tell me passion 2 fuck off for a while when im drawin cause cant take that shit 2 seriously

  • Alex Mathers


  • PortPrep

    Great article! I think you hit the nail on the head with the first two reasons. Refining the message of your artwork to cater to an audience is very improtant in order for it to receive the appreciation it deserves. Also, if you don’t mind, we referred to this post of yours in one of our articles about how artists can create a clear and understandable message in their artworks. Here’s the link in case you’re interested: http://portprep.com/wp/2014/07/improve-clarity-artworks-10-resources/

  • Tammy J.M

    Oh hmmmm i like that . .. i may be seeking approval. Quit trying and simply do. Letting go is a daily practice ….maybe add getting out of your head too .. i think too much. Thanks for this article I will read it again. :)

  • anavictoriana

    This is great, it’s important to know when you’re still in “practice mode” or when you’ve finally created your own style and refined your skills. Not every “so-so” painting needs to be shared on Instagram.

  • Jami Butler

    Well most of these things do apply to me…and as you said, it is strangely refreshing to be able to pinpoint WHY my work/career is not right where I want it to be, and it’s not simply that my work irredeemably sucks! Thanks for this great article!

  • Cecilia Clark

    fabulous list thanks, I can see myself in many of them. My work is not at ‘that’ stage yet. :)

  • Alex Mathers

    Good things, Cecilia – keep making that art!

  • http://kokorolibrary.net/ Kokoro Kimochi

    Well written article. I arrived here asking the question why no-one likes my works. I now need to work on 14 of the points. Thank you.

  • http://artofericwayne.com/ Eric Wayne

    Good points [however, lately I’ve noticed that the best way to succeed as an artist or blogger is to peddle advice as to how to succeed].

    The much bigger problem is not people not liking someone’s art, but, rather, getting exposure and making money off of it.

    If people really don’t like it, there’s also the possibility, which you didn’t mention, that people don’t like it because, well, it’s actually good, has a spark of originality (unfamiliarity), is a bit challenging, and says something. People hated Stravinsky’s “The Right of Spring” when it was first performed. People mocked Impressionism and Post Impressionism, as well as Abstract Expressionism when they emerged. Many of the best novels were rejected repeatedly by publishers and panned by critics.

    If you want your art to be liked by everyone, then you need to make safe work, that may have a unique tidbit that’s useful for branding, but is otherwise painfully unoriginal and preferably trite. When catering to the lowest common denominator, you have to strip off content and substance and
    reduce your message to a superficial, but pleasant, peace of fluff.

    What is more important that everyone else liking your art is if YOU actually like it. Are you finding in it what you were searching for. Is making it intrinsically rewarding? Unless you are wanting to be a commercial illustrator, which is a completely different matter than being an artist who is true to his or herself FIRST.

    attached is my latest piece.

    My art blog: http://artofericwayne.com/

  • Helen Arand

    the author of this piece needs some English lessons….to know how to convey thoughts without reverting to his street-wise common language.

  • Nancy Nuce

    My problem isn’t that people don’t like my art. It’s that they don’t buy it. I get major compliments from friends and strangers alike, but no one buys. I’ve even won a couple of awards at juried shows. Recently, my notecards and prints have begun to sell, but not the originals. I thought maybe I had priced them too high, but others tell me they’re priced too low. They say I devalue my art by not asking a higher price, but then I think that if they won’t buy it at a lower price, why would they pay more for it? I’m to the point where I’m almost ready to just say, ok, I’m just a talented amateur – not a professional artist.
    BTW – Why does this site not allow me to sign in with my artist identity? I am both a writer and an artist and it chose my writer identity for this post and I couldn’t figure out to change it.

  • Alex Mathers

    let’s have an example, Helen!

  • Alex Mathers

    :) let us know how you are doing

  • Alex Mathers

    not sure about the sign in issue Nancy – that’s something to ask the guys at Disqus I think!

    Keep pushing your work out there Nancy

  • http://iris-impressions.com Iris Fritschi-Cussens

    What an awesome article, thank you for putting your thoughts down in such a structured and digestible way! I’ve bookmarked this and will consult it often. I find it especially useful as I’m currently in the process of moving from ‘making art only for myself’ to ‘making art to make a living’ and that does require some thought given to all of these points to make sure I’m not shooting myself in the foot or getting in my own way.

  • Steve Nielsen

    This may take you 15 minutes or so to read but we’ll worth it. I was pleasantly surprised I’ve learned and applied most of the suggested tips in this article over the years and they are all great reminders.

  • Steven Craig

    I love the catch 22 of “you have to be known, to get known.” The article is dead on on this! People have to feel like that it is “ok” to like your work, and the do this by seeing that other people like your work! I have gotten jobs, just from a recommendation, without having to show a single piece of art-but good luck going into an agency cold!

  • Alex Mathers

    Spot on Steven

  • Alex Mathers

    great to hear that Steve!

  • Alex Mathers

    Hi Iris, my pleasure!

  • http://idrawstuffstudio.net Steven Craig

    Good story, and thanks for responding! Wish you luck on your illustration work! :)