An often overlooked tool that you, the creative professional, can use to make big differences in the effectiveness and far-reaching capability of promoting yourself, is the information product.
Particularly with the ease in which material is transmitted and shared on the internet, such products as training videos, ebooks and articles, have become an incredibly powerful means to get your brand in front of many targeted people. Creating information products can help you gain exposure to potentially thousands of people, no matter what your profession.
Apart from allowing people to learn more about the way you communicate and express yourself, producing information products are useful for you in the following ways:
1. They will help you get more clients because such products will give people the ability to connect with you and learn more about how you communicate and what you know about before taking further ‘risks’ with you.
2. They create opportunities for ongoing passive income that requires little ongoing work.
3. The opportunity for your product, your name, your brand to go viral (spread through word of mouth), if the product is free.
4. Having an information product improves your credibility as a creative freelancer because it establishes you as an expert in your field and will distinguish you from others in your industry.
Whether you’re a musician, illustrator, writer or painter, there are information products that you can put together to sell or to give away to boost your self promotion dramatically.
Here are some product ideas to think about:
- A free e-book full of special tips
- A full e-book to pay for (usually in the form of a pdf file)
- An audio mp3 or CD
- Training videos
- Charts, maps and information graphics
- Write an article
Make sure the product relates to the work you do, is straightforward and isn’t overworked. It doesn’t need to be perfect.
An example of this in action is a web designer putting together an ebook on how to best optimize a site to make navigation as easy as possible. This way the product would be of interest to other web designers and site owners, and people who run blogs, but also potential clients who want to know whether the navigation on their own sites are as easy as possible, who may eventually use that web designer’s services.
It is ok to put together information that has originated from elsewhere, as long as it is presented in your own words and isn’t an obvious copyright infringement. You can also get the majority of the work outsourced, although for your credibility’s sake, you’ll want to exert a fair amount of control over the finished piece.
Does anyone have any further ideas?