I watched a very thought-provoking talk recently over at TED about how great leaders like Martin Luther King and Steve Jobs inspire action in people.
Although I was aware of the importance of defining purpose in what you do to keep you motivated, Simon Sinek revealed the importance of the need to define a belief or purpose as a key element of attracting a following in highly successful businesses, companies, projects and even movements.
For a company or a leader to truly inspire action in people, they need to clearly define a purpose or a belief behind whatever it is they do. People will support, buy from and follow a leader or organisation that has a belief in something that they too believe in.
From that point on, it’s no longer the quality of the leader per se that inspires the participation of his followers, but the shared belief delivered by that leader that people want to be a part of.
What does this mean for a freelancer, where inspiring a following is central to one’s success as a brand?
Think about how you can transmit a sense of purpose or a belief to those around you. This will set you apart.
See the talk here.
Comments are encouraged!