2Veinte are a Buenos Aires-based design and animation studio that create exciting motion graphics for international clients like MTV and Disney.

Executive Director, Agustin Valcarenghi talks to us about some of the obstacles they faced when founding the company and how they built it up into what it is today.

Starting with just the three of them and backgrounds in design but not specifically animation, to then becoming a sizeable team that work with well-established, global brands, it was no minor undertaking.

Landing the specific subset of clients that you would like is a continuing challenge for all creative freelancers and businesses. So we were interested to hear what 2Veinte had to say about not only having an effective portfolio as a studio, but also about what they would look for in potential employees.

How would you describe 2Veinte, the team and the kinds of projects that you work on?

We are a design and motion graphics studio based in Buenos Aires, Argentina. 2Veinte is directed by Pablo Gostanian the Creative Director, and me (Agustin Valcarenghi) the Executive Director.

We work doing TV channel branding and animation for clients worldwide. Clients such as: Fox, Disney Channel, General Mills, Nickelodeon, National Geographic, MTV, France Television, Sky Television, etc.

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Above: Still from ‘Looking for a Fight’, non-commercial project.

Our team is made of very talented people that cover different areas such as: design, 2D, 3D and cel animation. 

2Veinte is also known for our non-commercial projects, we have created over 10 experimental projects so far. Some of these shorts such as ‘100 years Armenian Genocide’, ‘Wild & Woolly’ and ‘Psychic Land’ have been selected and showcased for more than 50 animation and film festivals all over the globe.

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Can you tell us about your own background and how you got involved with the studio?

Pablo and I studied graphic design at university. We both started working for different design and animation studios.

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Above: Still from ‘Looking for a Fight’, non-commercial project.

Tell us about the original setting up of the studio. What were some of the challenges you faced in the early years?

We inaugurated the Studio in 2008. At first, we were 3 partners, today we are only 2. The first months were rough and our biggest challenge then was getting animation projects.

From the start, the whole point of 2Veinte was building a motion graphics studio, but given that we are graphic designers, our portfolio did not include as much animation projects as it should have. One of the first clients that trusted us was MTV Argentina.

Above: ‘Armenian Genocide’, non-commercial cel animation short.

The second big challenge was attracting the clients that we wanted. It took a while, but we finally got there! Haha! A big part of what got us here and made us who we are today was our drive to develop and be true to our own style.

You obviously work with some very talented animators and producers. What kinds of things were you looking for when you set about starting to grow your team?

We are interested in creative people willing to bring new things to the table, think outside the box, and have an overall deep aesthetic view.

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Above: Still from ‘Armenian Genocide’, non-commercial cel animation short.

When we interview people, we always try to see beyond their reel. Many times, we’ve had junior animators coming over and the important thing in those cases is to be able to perceive talent even when it hasn’t come out yet.

A lot of our designers and animators started their professional careers at 2Veinte, and have grown a lot during their time here.

On the other hand, the human factor is essential for us. 2Veinte is like a big family, therefore we always want to be surrounded with nice and enthusiastic people. Our idea is to build a team that gets along both in and out of the studio.

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Above: From a series of styleframes for Nickelodeon TV spot.

What kinds of mistakes do you think people make early on in their careers when they start to put together a body of work to show potential clients and studios?

We all make many mistakes when we begin our careers, it is inevitable. Generally, you start building something of your own with a very clear panorama of what you want or don’t want. But on the road, our ideas tend to change. Years and experience come with so many lessons. We believe in keeping one’s nature and above all, one’s particular style which is fundamental during the whole process.

Above: 19v5 DVD opening for IdN.

As a studio, what strategies do you have for landing the types of clients you want to work with?

As I said before, it was not easy to get the clients we wanted at first. Especially during the beginning given that new studios do not always have many projects on their reels to show.

From day one, we invested a lot of time on experimental, non-commercial projects. These types of projects gave us the possibility of exhibiting our potential and opened a lot of doors. Perseverance and hard work are the reason why we are able to work with top notch international clients today. We value and take care of our clients, mainly because we like our relationship to be built on trust.

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Above: Still from 19v5 DVD opening for IdN.

What can be some of the difficulties in managing a large team of creatives?

I like working with big teams as different talents complement each other and that ends up being rewarding for everyone. The results are right there. 2Veinte’s team is made up by creative and talented people, but above all, people who love what they do and are constantly in the search of innovation and new experiences.

During the first stages, creative discussions or exchange of ideas are essential. The important thing is to take those different ideas and approaches into building work synergy. It is in the differences and oppositions that we get the nature of what we do.

Above: Part of Disney XD Channel worldwide re-branding campaign.

You are based in Buenos Aires but have clients all over the globe. Is working on projects internationally fairly straightforward nowadays, or are there still obstacles you come across?

99% of our clients are outside Argentina. Nowadays, distance is no longer an impediment when it comes to work, not only because of language, or technology, but because we are constantly aware of what is going on all over the world.

Above: Holiday animations for Disney XD

Working with clients both here and abroad, one is here but lives over there, in the ‘outside’, all this makes distance meaningless. We have been contacted from remote places. Places that like what we do and have confidence on what we can do.

The important thing is to keep in touch and understand the necessities and concerns of the other. That is the key of the relationship we were able to build with all our clients.

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Above: Still from Holiday animations for Disney XD

How do you see 2Veinte developing in the years to come?

I wish we would still grow, on experience and quality. Just like the first day, we are always looking forward to new challenges.

by Maurice Vinken / www.kleurstof.eu

Above: Playgrounds Festival, Amsterdam. Photo by Maurice Vinken.

by Maurice Vinken / www.kleurstof.eu

Above: Playgrounds Festival, Amsterdam. Photo by Maurice Vinken.

All photos and videos © 2Veinte.

Posted by Philip Dennis

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