Welcome to the Club.

Red Lemon Club is an ideas hub for creatives, renegades, entrepreneurs, founders, freelancers, mavericks, nomads and people who are making an impact doing their own thing.



We don’t settle for mediocre results in a conventional setting.

We aspire to continually improve ourselves and the positive impact we make on the world with our skills and talents.

I started Red Lemon Club in 2009 as a refuge for creatives and others who want more than to simply get by.

We live in a busy, noisy world. How do you stand out and succeed with your skills?

I built Red Lemon Club to help you navigate a changing world and succeed.

My aim here is to help you hone your craft; to create freedom for yourself; to create and market your work in ways that work; to build a following; to become a better, stronger person; to make more money, and to make a real impact.

It can be hard if you’re confused and don’t know what you’re doing, but Red Lemon Club is here to change that.

What does ‘Red Lemon Club’ mean?

Red Lemons are rare, fresh, bold, and they stand out. So too, are the people that flourish in our community here.

Who am I?

My name is Alex Mathers [pronounced ‘may’-thers!]. I’m an illustrator and writer, currently based in London, UK.

I started out studying Geography, then Real Estate, before eventually turning to creating images, building my own things, and helping others make the most of their skills and talents.

In my nine years doing my own thing, and working with hundreds of talented people, there is so much I’ve learnt that I want to share with you here.

Alex speaking at DXSaigon in Vietnam, August, 2014


Now I work with clients like Google, Sony, Mars and the BBC, with a chief goal to create a feature-length animated film.

I have written several books on attracting clients and standing out, and have written for 99u, Design Taxi, Computer Arts, Six Revisions, and Digital Arts. I do some speaking, and have spoken at OFFF festival in Barcelona, Behance in Tokyo and the AOI in London.

I also run another site for those interested in contemporary illustration, like I am, called Ape on the Moon.

Thanks for having a look!

Contact me here.

Alex speaking at OFFF design festival Barcelona, 2014, Roots stage

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Do check out our sponsors: Design Cuts for a host of relevant and high quality packages for illustrators and designers.