We show you exactly how to work with great clients, sell your stuff, and make an impact as a visual creative.



Red Lemon Club is a refuge for illustrators and other visual creative people who do great work, but need guidance in a highly competitive world to market your work without being annoying; to build a following, and to make good money from your skills.

We’re tired of people saying that you can’t earn a good living from your art.

Yes, it can be hard if you’re confused and don’t know what you’re doing, but we’re here to change that. We don’t do ‘starving artist’.

I prioritise learning about how to market yourself in the most simple and effective ways we can.

What does ‘Red Lemon Club’ mean?

Red Lemon Club was created by founder, Alex Mathers, in October 2009.

Red Lemons are rare, fresh, and they stand out. So too, are the people that flourish in our community here.

Our focus is on helping independent illustrators and visual artists, though anyone working for themselves, or planning to, will benefit here.

Red Lemon Club was founded by illustrator and writer Alex Mathers [pronounced 'may'-thers!], who started out studying Geography, then Real Estate, before eventually turning to creating images and helping others make the most of their skills and talents.


Alex speaking at DXSaigon in Vietnam, August, 2014


Now Alex works with clients like Google, Sony, Mars and the BBC, with the ultimate dream of owning and running an animation studio.

He has written four books on attracting clients and standing out, and has written for 99u, Design Taxi, Computer Arts, Six Revisions, and Digital Arts, and does some speaking, including with the Association of Illustrators.

He runs another site for those interested in contemporary illustration, like he is, called Ape on the Moon.


Thanks for having a look!

Contact us here.


Alex speaking at OFFF design festival Barcelona, 2014, Roots stage

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Do check out our sponsors: Design Cuts for a host of relevant and high quality packages for illustrators and designers.