Welcome to the Club.

Hey Red Lemon reader,

Red Lemon Club was set up in 2009 to help creative freelancers promote themselves, win clients and run their businesses better.



What does ‘Red Lemon Club’ mean?

Red Lemons are a rare, unique bunch, much like the readers in our community here.

Who founded it?

Alex James is an illustrator and writer, currently based in London, UK.

He started out studying Geography, then Real Estate, before eventually turning to creating images, writing, and helping others make the most of their skills and talents.

Alex speaking at DXSaigon in Vietnam, August, 2014

He’s worked with clients like Google, Sony, Mars and the BBC, and now also helps other small businesses market themselves and reach their goals.

He has written several books on attracting clients and standing out, and have written for 99u, Design Taxi, Computer Arts, Six Revisions, and Digital Arts. I do some speaking, and have spoken at OFFF festival in Barcelona, Behance in Tokyo and the AOI in London.


He also runs his own blog, and another site for those interested in contemporary illustration, like I am, called Ape on the Moon.


Thanks for having a look!

Contact me here.

Alex speaking at OFFF design festival Barcelona, 2014, Roots stage

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