About

Welcome to the Club.

Hey Red Lemon reader,

I set up Red Lemon Club in 2009 to share what I’d learned as an illustrator, promoting myself online and landing my first clients.

Red Lemon Club has since developed into a place that champions the self-reliant creative entrepreneur.

I explore what it takes to move closer to a life in which we can be truly free to create expressively, and to make an impact with our creations.

 

RLC_REDlemon_About

What does ‘Red Lemon Club’ mean?

Red Lemons are a rare, unique bunch, much like the readers in our community here.

Who am I?

I’m an illustrator and writer, currently based in London, UK.

I started out studying Geography, then Real Estate, before eventually turning to creating images, writing, building my own things, and helping others make the most of their skills and talents.

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Alex speaking at DXSaigon in Vietnam, August, 2014

 

I’ve worked with clients like Google, Sony, Mars and the BBC, with the chief goal to create a feature-length animated film.

I have written several books on attracting clients and standing out, and have written for 99u, Design Taxi, Computer Arts, Six Revisions, and Digital Arts. I do some speaking, and have spoken at OFFF festival in Barcelona, Behance in Tokyo and the AOI in London.

I also run another site for those interested in contemporary illustration, like I am, called Ape on the Moon.

 

Thanks for having a look!

Regards, Alex Mathers (pronounced ‘may-thers’!)

Contact me here.

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Alex speaking at OFFF design festival Barcelona, 2014, Roots stage

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