Welcome to the Club.

Hey Red Lemon reader,

I set up Red Lemon Club in 2009 to share what I’d learned as an illustrator, promoting myself online and landing my first clients.

Red Lemon Club has since developed into a place that champions the self-reliant creative entrepreneur.

I explore what it takes to move closer to a life in which we can be truly free to create expressively, and to make an impact with our creations.



What does ‘Red Lemon Club’ mean?

Red Lemons are a rare, unique bunch, much like the readers in our community here.

Who am I?

I’m an illustrator and writer, currently based in London, UK.

I started out studying Geography, then Real Estate, before eventually turning to creating images, writing, building my own things, and helping others make the most of their skills and talents.

Alex speaking at DXSaigon in Vietnam, August, 2014


I’ve worked with clients like Google, Sony, Mars and the BBC, with the chief goal to create a feature-length animated film.

I have written several books on attracting clients and standing out, and have written for 99u, Design Taxi, Computer Arts, Six Revisions, and Digital Arts. I do some speaking, and have spoken at OFFF festival in Barcelona, Behance in Tokyo and the AOI in London.

I also run another site for those interested in contemporary illustration, like I am, called Ape on the Moon.


Thanks for having a look!

Regards, Alex Mathers (pronounced ‘may-thers’!)

Contact me here.

Alex speaking at OFFF design festival Barcelona, 2014, Roots stage

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