Red Lemon Club is dedicated to helping illustrators and other creatives overcome confusion and win consistent, quality clients.


What does ‘Red Lemon Club’ mean?

Red Lemons are rare, fresh, and they stand out. So too, are the people that flourish in our community here.

We’re focused on making the process of attracting and working with great clients as straightforward for you as possible. As such, we like to talk about things like branding, target markets, connecting, being indispensable, staying motivated, and standing out.

Our focus is on helping people working in the creative industries such as illustrators and artists, though anyone working for themselves, or planning to, will benefit here.

We dislike sleazy marketing ‘tactics’ as much as you do, and maintain this perspective throughout everything we share here.

Red Lemon Club was founded by illustrator and writer Alex Mathers [pronounced 'may'-thers!], who started out studying Geography, then Real Estate, before eventually turning to creating images and helping others make the most of their skills and talents.

Now Alex works with clients like Google, Sony, Mars and the BBC, with the ultimate dream of owning and running an animation studio.

He has written four books on attracting clients and standing out, and has written for 99u, Design Taxi, Computer Arts, Six Revisions, and Digital Arts, and does some speaking, including with the Association of Illustrators. He runs another site for those interested in contemporary illustration, like he is, called Ape on the Moon.

Thanks for having a look!

Contact us here.


Alex speaking at OFFF design festival Barcelona, 2014, Roots stage

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Do check out our sponsors: Design Cuts for a host of relevant and high quality packages for designers and artists.