Welcome to the Club.

This is where I share my ideas on winning as a creative entrepreneur, building confidence, selling, and how to make a real impact with art.


I started Red Lemon Club in 2009 as a refuge for creators, artists, inventors and entrepreneurs who want to make more out of their skills and talents.

We live in a busy, noisy world, and there is no shortage of talent. How do you stand out and succeed with your creative skills?

In my nine years as a working creative professional, and working with hundreds of talented people, there is so much I’ve learnt that I want to share with you here.

The core principles of promotion and succeeding have not changed, but the tools and the environment in which we work have changed beyond recognition.

Through my unconventional yet grounded approach, I’ve built Red Lemon Club to help you navigate a changing world and succeed.

This is my platform for helping you create and market your work in ways that work and are not sleazy; to build a following; to make an impact; and to make more money from your skills.

I don’t do ‘starving artist’.

It can be hard if you’re confused and don’t know what you’re doing, but Red Lemon Club is here to change that.

As a priority, I teach you how to market yourself in the most simple,  and effective ways, but I share other ideas too.

What does ‘Red Lemon Club’ mean?

Red Lemons are rare, fresh, bold, and they stand out. So too, are the people that flourish in our community here.

Who am I?

My name is Alex Mathers [pronounced ‘may’-thers!]. I’m an illustrator, writer and creative entrepreneur, currently based in London.

I started out studying Geography, then Real Estate, before eventually turning to creating images, building my own things, and helping others make the most of their skills and talents.


Alex speaking at DXSaigon in Vietnam, August, 2014


Now I work with clients like Google, Sony, Mars and the BBC, with a chief goal to create a feature-length animated film.

I have written four books on attracting clients and standing out, and have written for 99u, Design Taxi, Computer Arts, Six Revisions, and Digital Arts. I do some speaking, and have spoken at OFFF festival in Barcelona, Behance in Tokyo and the AOI in London.

I also run another site for those interested in contemporary illustration, like I am, called Ape on the Moon.

Thanks for having a look!

Contact me here.


Alex speaking at OFFF design festival Barcelona, 2014, Roots stage

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