Welcome to the Club!

Red Lemon Club understands the huge value that creative projects bring to the world, and in supporting those people who do such work. We’re also big supporters of explaining things in a simple and fun way.

We believe in the value of ideas, but more in the execution of those ideas. Too often, an artist’s work is prioritised over the actual process behind sustaining it and sharing it with the world.

Through various resources, tips and ideas centred around promotion, business, branding, productivity, attracting clients and more, the site aims to help creative people of all kinds gain the recognition and quality of life they deserve.

Red Lemon Club was started by self-taught illustrator and writer Alex Mathers [pronounced 'may'-thers!], who started out studying Geography, then Real Estate, before eventually turning to what he really loved, which was creating images and helping creatives make the most of what they do.

Now Alex travels the world as a writer and illustrator at Google, currently living in London, with the ultimate dream of owning and running an animation studio.

Alex has written for other places including the 99 percent, Design Taxi, Freelance Switch, Computer Arts, Six Revisions, Mashable and Inspired Magazine. He also runs another site for those interested in contemporary illustration, like he is, called Ape on the Moon.

Thanks for stopping by!

Contact me here.

P.S. Don’t forget to link up with RLC through Google+, Facebook and Twitter and the newsletter to make the most of all the extra information available through the site.