Month: November 2016

Should I Be a Master of Many or a Master of One Thing?

comments 4
Clients / Promotion / Selling

We live in a world that provides many of us with the tools and opportunities to develop skills in so many things. The opportunities are exciting, but can get downright crazy. This, combined with a seemingly endless ocean of people who are competing with one another for the attention of buyers and clients, raises the question: Will we fair better if we specialise in one or fewer things, thus raising our value at that thing, […]

How to Explode Your Creative Business Through Shameless Honesty

comments 2
Brand You / Inspiration / Promotion

Most of us understand the importance of being honest - of being our authentic selves in everyday life. However, I’ve seen that real honesty and transparency is often lacking when it comes to our brands, leadership, careers and businesses, despite these ideas being pushed on us regularly. Following politics for a week shows this to be so. Too many of us underestimate the power of being fully honest in how we present ourselves and do […]

Why You Find Consistently Marketing Your Business So Hard, and How to Make it Effortless

Leave a comment
Clients / Promotion

As I've discussed in many articles, marketing yourself; your art; and your brand, properly and consistently is no longer a commendable choice in your creative business, it is a necessity. You must get into the heads of people you want to work with, and who stand to benefit from consuming your products and services. That's all marketing is. It is doing things that keep people, especially the right kinds of people, aware of you over […]

Three Steps to Figuring Out the Ideal Client for Your Creative Business

comment 1
Freelancing / Promotion

Before I get knee deep into this, I wanted to address some of the jargon I’ll be using to describe various concepts and ideas and get it out the way first. When I refer to prospect, I’m talking about anyone who has the potential to hire you, who has not yet done so. When I refer to client, I’m talking about someone who is in the process of working with you - or has worked […]

Is Promoting Your Art Desperate?

comments 8
Money / Networking / Promotion

Self promotion and marketing have a bad reputation. Drawing attention to ourselves, our art, and our brands feels like we're showing off or sends the message that we are desperate for work, love and attention. People construct zany narratives to accompany the idea of self promotion, such as the cheesy car salesman, or dodgy late night infomercials. These narratives are drilled into us often whether it be through the friends you talk to, your family […]

If You’re Worried About How to Make a Living from Your Creative Skills…

comments 16
Business / Motivation / Taking Action

A subscriber of mine told me that one of her biggest worries right now is that she won't be able to make a living as an illustrator. She is scared that she will not make it. Despite reading lots of blogs on the subject and listening to podcasts, she simply does not feel she has the courage to put herself out there and start working for herself until she feels absolutely prepared. Read More