How to Dominate Your Market and Win as a Creative Freelancer in this Slow Economy How to Dominate Your Market and Win as a Creative Freelancer in this Slow Economy

January 23, 2015 by

The message we’re getting about the global economic situation via the media is clear: it ain’t great. And it does not look set to improve any time soon.

Particularly for the masses. The self employed, and small to medium businesses look set to struggle for the most part for a long time to come.

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An Expert's Advice on Why Creative Pros Often Struggle with Social Media An Expert's Advice on Why Creative Pros Often Struggle with Social Media

December 6, 2014 by

A few months ago in Ho Chi Minh City, I was introduced to Ahna Hendrix, a social media manager and writer running her own business. I was immediately impressed by her commitment to – and belief in – what is possible with not just running a business, but specifically using social media effectively.

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What does it take to work for yourself, be a success and not be miserable? What does it take to work for yourself, be a success and not be miserable?

November 26, 2014 by

There is a spectrum that exists, running between working for someone else and working for yourself. Theoretically, the ultimate state of the ‘working for yourself’ end of the spectrum is having money work for you and not requiring to do any work at all.

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How to Move your Creative Business from 'Time Poor' to 'Time Rich', with One Daily Action How to Move your Creative Business from 'Time Poor' to 'Time Rich', with One Daily Action

November 17, 2014 by

Seven years ago, I started legitimately freelancing for the first time.

I was so stoked. “If I can find just one or two new clients every month,” I thought to myself, “I’ll be making more than I could at a desk job, doing something I love and with more free time than ever.”

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The Only Reason Most Creative Professionals Fail to Build Successful Businesses The Only Reason Most Creative Professionals Fail to Build Successful Businesses

November 11, 2014 by

There are many reasons why creative professionals do really well in business.

They have an exceptional product. Their skills are refined and glass sharp after years of practice. They’re motivated. They are on top of their finances. They know how to create work that is commercial, and they are great at marketing themselves.

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One Fundamental Thing You Need to Know About Your Illustration Business One Fundamental Thing You Need to Know About Your Illustration Business

October 19, 2014 by

There are a few things I find myself very often reminding other artists about their marketing.

Before you think of me as some old nag, this kind of stuff is always on my head because, through always seeking to make Red Lemon Club a more useful place, it’s what I do!

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The Real Truth to Why We Struggle to Market Ourselves and Succeed as Creatives The Real Truth to Why We Struggle to Market Ourselves and Succeed as Creatives

October 17, 2014 by

Working with hundreds of creative businesses through marketing report-writing and consulting, I’ve seen many patterns emerge, both for what works and what does not. Some of the insights I’ve gathered have been particularly important.

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