A few months ago in Ho Chi Minh City, I was introduced to Ahna Hendrix, a social media manager and writer running her own business. I was immediately impressed by her commitment to – and belief in – what is possible with not just running a business, but specifically using social media effectively.
There is a spectrum that exists, running between working for someone else and working for yourself. Theoretically, the ultimate state of the ‘working for yourself’ end of the spectrum is having money work for you and not requiring to do any work at all.
Seven years ago, I started legitimately freelancing for the first time.
I was so stoked. “If I can find just one or two new clients every month,” I thought to myself, “I’ll be making more than I could at a desk job, doing something I love and with more free time than ever.”
There are many reasons why creative professionals do really well in business.
They have an exceptional product. Their skills are refined and glass sharp after years of practice. They’re motivated. They are on top of their finances. They know how to create work that is commercial, and they are great at marketing themselves.
Working with hundreds of creative businesses through marketing report-writing and consulting, I’ve seen many patterns emerge, both for what works and what does not. Some of the insights I’ve gathered have been particularly important.