How to Smash Through Self Doubt to Become a Better Self Promoter

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I’ve noticed that a lot of creatives struggle with the idea of self-promotion because you regard a lot of it as a bit arrogant, pushy and too ’salesy’.

I also hear of a lot of people having difficulty with motivation and productivity because you see a lot of other people’s great work around you, and feel frustrated with the competition. As well as slowing down your own creative productivity, this can threaten your sense of self worth and hamper promotion even further.

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How to Design a Twitter Background that Promotes You

Editor’s note: this is a guest tutorial post from Green Glasses (Ben Mounsey) a UK illustrator and designer with a client list including Cartoon Network, Nickelodeon, and Computer Arts Magazine.

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13 Ways to Instantly Motivate Your Target Market

A huge element  to successful self-promotion, and marketing in general, lies in motivating the right people, namely your target market (your potential clients, fans etc) to take action.

This could be in the form of using your services, commissioning work from you, buying your products, spreading the word about you, and so on.

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Your Online Portfolio: The Rights and Wrongs

This post stems from a tweet I picked up by illustration wallpaper site Poolga’s JC, an online friend and art-director based in Barcelona. He mentioned how difficult it could be to appreciate the work of some creatives owing to the poor design and treatment of their online portfolios. Coming from someone who spends much of his time trawling through portfolios and hiring artists, I couldn’t pass up the opportunity to look deeper into this issue with his help.

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How to Get More Referrals So You Get More Work

The key to self promotion, and ultimately getting more work as a creative, lies in getting plenty of referrals.

A referral is when your services are advertised for you through word of mouth through other people. For example, someone might have stumbled on your online portfolio, seen the quality and the professionalism behind your work and told a friend they knew who subsequently hired you.

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10 Tips for Improving Your Writing Online

Promoting yourself online will inevitably require some writing. This might be through the text you use in describing your work on your site, the posts you write on your niche blog, or the articles you write to drive traffic to or improve the search engine ranking of your sites.

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How to Increase the Visibility of Your Name on Search Engines

First of all, let’s ask why you would need to make your name (your pseudonym or your company’s name) more visible on search engines?

Whenever someone hears about you and the work you do, whether that be through a referral from someone else or seeing a mention of you on a website, there is a chance that they will want to find out more about you or want to contact you by Googling your name. It is a huge benefit to you if sites containing your name appear high up in the search results page, so that these people can find you, learn more about you and ultimately hire you.

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Boost Your Search Engine Ranking Through Directory Submission

For any creative worker with a personal website or blog, one of the most important things for exposure for their site is to have a high ranking on search engines for their particular niche.

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10 Ways a Blog Can Bring More People to Your Online Portfolio

Having enjoyed writing about things that interest me on blogs now and in the past, the various merits of using one as a means to bring people to your online portfolio/personal site/work are evident.

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On Being Remarkable: Marketability Through Remarkability

Particularly with the explosion of Internet use, and massively increasing competition over most things, we live in a time where providing products and services that truly stand out is more important than it ever has been.

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