Red Lemon Club is linking up with colourful UK design powerhouse Kate Moross for some insight, a giveaway of a ticket to one of her talks in London, plus five copies of her new book: ‘Make Your Own Luck: A DIY Attitude to Graphic Design and Illustration‘.
Here’s something to think about. Many of you run creative businesses that rely on word of mouth advertising and promotion. A lot of the business you get comes from people talking about you in a positive light, getting good reviews, referrals and recommendations.
What’s one of the biggest secrets to maintaining focus?
Setting, aiming for and taking action on a number.
Number? What do I mean by numbers? Phone numbers? No sir. The numbers I’m referring to are target numbers: those you aim to hit for each month or year in order to stay committed and focused on a particular task or action.
It’s an experience many creatives have suffered, particularly early in their careers – taking on a project that promises exposure rather than financial reward.
Often poorly defined and almost never accompanied by a written agreement, the nature of these projects allows the client to tweak, twist, turn, and change the scope of the project at their whim.
Today we have a very valuable and very fun giveaway for Red Lemons to enjoy, courtesy of our sponsor Design Cuts.
We’re offering five copies of their current deal: The Ultimate Texture Collection, featuring 215 hi-res textures, plus some excellent creative bonuses.
You’ve probably heard it rattled into your brain several times over the last few weeks, even days: if you want to get anywhere in life, take action.
And when we’re talking about the projects and businesses we work on, yes, taking action trumps all the planning and learning, fidgeting and worrying you will ever do.
For an independent creative, bringing in regular work is important. Obviously.
Not only do consistent projects equal consistent income, but life is a lot calmer and more rewarding when your time is filled with projects and not panic.
Introducing a new series of interviews, features and documentaries from Red Lemon Club, the ‘RLC Creative Influencers‘ series seeks to tap into the minds of some of the world’s most interesting and influential creative people.
My awesome Red Lemon Club subscribers have been sending me career pains, struggles and gripes in large numbers over the past four years. There are many things we as creatives struggle with, are confused by and just plain don’t understand.
There is no doubt that as a wider society, we are putting more emphasis on more than ever before. We want to achieve more and take on more things, have more, live more and see more.
I think when it comes to organisations that have had the most influence on creative professionals over the last few years, you would be hard-pressed to fail to mention creative work platform: Behance, and it’s ‘educational arm,’ 99U, both now part of Adobe.
Do you do what everyone else does?
With so many products and services flying around out there, you’d do well to stand out to attract the fans and buyers who need you. People are responding to this with various forms of self promotion and getting the word out there.