One Fundamental Thing You Need to Know About Your Illustration Business One Fundamental Thing You Need to Know About Your Illustration Business

October 19, 2014 by

There are a few things I find myself very often reminding other artists about their marketing.

Before you think of me as some old nag, this kind of stuff is always on my head because, through always seeking to make Red Lemon Club a more useful place, it’s what I do!

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The Real Truth to Why We Struggle to Market Ourselves and Succeed as Creatives The Real Truth to Why We Struggle to Market Ourselves and Succeed as Creatives

October 17, 2014 by

Working with hundreds of creative businesses through marketing report-writing and consulting, I’ve seen many patterns emerge, both for what works and what does not. Some of the insights I’ve gathered have been particularly important.

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6 Subtle Things You Do that Lower Your Perceived Value and Diminish Opportunities for Work 6 Subtle Things You Do that Lower Your Perceived Value and Diminish Opportunities for Work

September 25, 2014 by

In the murky ecosystem of working for yourself, the ‘value’ of your product or service has everything to do with being in demand. Your value goes up when the demand for what you create goes up.

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3 Ways to Instantly Lift Yourself Out of a Bad Mood 3 Ways to Instantly Lift Yourself Out of a Bad Mood

September 5, 2014 by

I sometimes find myself in a crappy mood. At least fleetingly, and I’m sure you sometimes feel the same.

Whether this has come out of overthinking, not getting our needs met, poor diet, smoking, lack of exercise, being disrespected, or it’s just one of those days, bad moods can originate from a spectrum of causes. That’s for another post.

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6 Simple Steps to Building an Automated Money-Making System with Your Creative Skills 6 Simple Steps to Building an Automated Money-Making System with Your Creative Skills

August 18, 2014 by

Let’s be honest here. Most of us want more time and more money. Both will help us create more art.

This is what we love to do.

But making money is hard and it takes time, you say! You don’t know where to start and how to maximise your earnings.

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The Most Undervalued Tool You Have to Achieve and Create Whatever You Want The Most Undervalued Tool You Have to Achieve and Create Whatever You Want

August 8, 2014 by

When we look at various people’s successes and achievements, we often try to make sense of how they got there.

Many are in pursuit of knowing how someone created something of brilliance, whether an accomplished art portfolio, an athletic achievement, a music composition, a honed craft, or a successful business.

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The MOST important thing to know if you want to sell anything, make an impact, and move anyone The MOST important thing to know if you want to sell anything, make an impact, and move anyone

July 19, 2014 by

Whether we like to think it or not, we’re all ’salespeople’ in some way or another. This is the case, even if we don’t like to call it ’sales’ and even if no money is exchanging hands.

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